More Related Content Similar to EAN Partner Summit 2011: EAN - The Road Ahead (20) EAN Partner Summit 2011: EAN - The Road Ahead1. EAN: The Road Ahead
Benoit Jolin, VP Product & Marketing
7th December, 2011
3. AOnlineand growing market
large Travel Sales
Growing Steadily
$256B Online Travel Sales 2011
31% +11%
% Online Travel Sales
2011
Online Travel Growth projected
2012
4. An Ever-Changing
Market
85% will plan one or more trips online in 2012
45% have relied on reviews to decide
Facebook has 800M active users
61% considering planning trip on mobile
3
11. Who they are
matters
Paris – International Shoppers Paris – Domestic Shoppers
12. Where they go
matters
Sydney bookings concentrated Puerto Vallarta has multiple density
around a center point pockets
15. Matching Traveler
Intent
Feeds
Traffic acquisition campaigns Purchase Path
(SEM, Email, Offline, etc.) Deal Pages
traveler
profile Campaign Library
16. Staying Relevant
Through Checkout
“Florida Golf Hotels” Florida golf Florida golf CX
campaign deal page
“Luxury City Break” Luxury hotel Luxury hotel CX
campaign deal page
“Family Travel” Family Family Travel CX
campaign hotel page
19. Flexibility and
Choice
1 2
Book Build
just a Hotel a package
3 4
Add a Hotel Add a Hotel
before checkout after checkout
22. EAN API v3
easier access to deals and rate information
much, much faster
enhanced filtering, sorting and localization
better reporting, true REST API, JSON