Machine learning and artificial intelligence are explained. Machine learning uses algorithms and past data to allow computers to optimize performance and develop behaviors without being explicitly programmed. It is a branch of artificial intelligence that uses supervised and unsupervised algorithms to apply past information to new data or draw conclusions from datasets. Case studies show how machine learning reveals influences and predicts user preferences. Artificial intelligence aims to simulate human intelligence through computer science, psychology, and other fields. Industries like healthcare and finance will benefit from machine learning and artificial intelligence applications like disease prediction and financial recommendations.