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#storytooling	

@ezraeeman @timverheyden
WHAT’S A
STORY?
GROTER
GROTER
GROTER	

AND THIS?
GROTER	

THIS?
GROTER	

THIS?
GROTER	

THIS?
GROTER	

THIS?
GROTER	

THIS?
GROTER	

THIS?
S	

 E	

R	

 V	

A Good Story
Simple	

One story with one
baseline.
Emotional	

Universal emotions and
feelings, obstacles and a goal.
Valuable	

An added value for the viewer
encourages reflection and action.
Real	

Seek for authenticity in what you tell
and who you show.
S	

 E	

R	

 V	

A Good Story
Story Building Blocks	

4 C
Character &
Motivation
{
Conflict
(internal/external)
{
Connection
Universal feeling.
Why Should I Care
{
Ongoing aCtion
c	

Story Building Blocks	

c	

c	

c
Find a strong compelling character that
people can relate to.
Film him/her doing something other
than talking (unfolding action)
Look for a conflict or complication or
unanswered question that you will
resolve (or not).
Simplify your answer by the end of the
video.
Bob Sascha.
Remember
People	

Conversation
with your
audience	

Your Passion	

Observe	

around you + read	

Brainstorm
1. Fast Idea Generator	

	

Templates to generate new ideas and
story angles.
Ebola	
  in	
  Liberia	
   Ebola	
  everywhere	
  
Medical	
  Tes5ng	
   Rapid	
  ebola	
  tests	
  
Doctors	
  treat	
  pa5ents	
   What	
  if	
  pa5ents	
  treat	
  doctors	
  
Lot	
  of	
  money	
  for	
  cancer	
  
research	
  
How	
  about	
  ebola?	
  
2. XMind	

	

Brainstorm app.
3. Mindly	

	

Mobile mindmapping
4. Realtime Board	

	

An online whitboard to visualy generate
story ideas.
5. Go Moodboard	

	

Simple online moodboards
Alerts	

	

Stay on top of a topic.
6. Google Alerts	

 
7. Talkwalker	

 
8. Mention
9. IFTTT	

	

Automate actions between two apps.
1.  Send tweets with a certain hashtag
to Google spreadsheets.
2.  Get a daily digest of geolocated
tweets.
3.  Get a messages whenever someone
mails you.
4.  Archive your instagram pictures on
dropbox.
5.  Link Feedly with Evernote
6.  ...
Monitor News	

11. Nuzzel	

News shared by friends & colleagues
on social media.
12. Newsle	

News about friends and colleagues
on social media.
10. Feedly	

Best feedreader out there.
13. Social Sensor	

Stream of algorithm filterd news.
14. Prismatic	

News based your interests and
connections.
15. Tweetdeck	

Indispensable to follow news on
Twitter.
16. Defcomb	

	

Track keyword combinations and
assemble your own news feed.
17. Maps Engine	

	

Layered geographic research on specific
areas.
18. Geofeedia	

Monitor social media based on
location.
19. Echosec	

Follow social media based on
location.
20. CoEverywhere/
Ground Signal	

(Mobile) app for location based
social media search.
Location
21. Newspaper Map	

	

Find and translate newspapers from all
over the world.
Social Media	

23. Buzzsumo	

Monitor which stories are trending.
24. Mentionmap	

Map twitterusers and hashtags.
22. Topsy	

Advanced twitter search engine
25. Bio is Changed	

Get an update when someone’s
twitter bio is changing.
26. Tweet Library	

App to archive tweets
27. 360 Social Me	

Get an overview of someone’s social
media presence.
28. Electoral	

	

Clone, merge, compile & curate twitter
lists.
29. Filmic Pro	

Video app with a lot of professional
grade settings.
30. Clips	

A very intuitive mobile editing suit
31. VSOCAM	

One of our favorite picture apps.
Reporting
32. Interviewy	

Audio-recorder with a built in
transcription function.
33. O-Transcribe	

Nice online tool for audio/video
transcription.
34. Qwaz Audio App	

Transcriber created for and by
journalists.
Reporting
Good tools attracts attention,
raise interest for the subject, add
value and engage the reader to
stay longer on the page, dig
deeper and share the story.
4 MUST HAVES FOR 	

STORYTELLING TOOLS	

01ATTENTION	

04ENGAGEMENT	

03VALUE	

02INTEREST	

W
j ^
ls
Interaction	

Determine the level of
interaction you want. Do you
push, pull, allow conversation,
ask for interaction. Is it live or
not? Single- or multi-user?
V
Time/Skill	

How much time do you have
to build something? 10
minutes or 10 months? How
much skill do you need to get
the job done?
$
Price	

Check the price. Some tools
are open source and free.
Others work with
subscriptions, clicks or have to
be bought.
a
Story Elements	

Identify the elements of your
story. Which one do you want
to highlight or add with a tool?
Time, place, persons, sounds,
images, relationships, data,...
“
Form/Function	

Make sure the form of your
tool follows the function it has
and not the other way around.
Don’t distract, add value.
5
Platform	

Consider the platform your
readers will use to access the
story: web, mobile, touch,...
U
„
35. Exposure	

Beautiful online platform for picture
stories.
36. Storyform	

Wordpress platform for
scrollytelling.
37. Storehouse	

Mobile app to tell scrolling stories.
Scrollytelling
38. Sway	

New interactive storytelling
platform from Microsoft.
39. Pageflow	

Open Source scrollytellingplatform
from WDR
40. Adventr	

Platform for non-lineaire
interactieve stories.
Scrollytelling
41. Kettlecorn	

Online platform for making layered
online video content.
42. Racontr	

Very performant platform for
building interactive stories.
43. Touchcast	

iPad app to make interactive touch
video.
Interactieve Video
44. Timeline.Js	

	

Nice tool to illustrate a story timeline.
Free & Open Source
45. StoryMaps.js	

	

Drag & drop interactive maps.
Multimedia	

47. Thinglink	

Make pictures and video interactive.
48. Mattermap	

Map issues interactively.
46. Spicynodes	

Interactive topic exploration.
49. Pixlr Express	

Online photo editing tool.
50. Odyssey	

Integrate different media on maps.
51. Tripline	

Visualize trips
Multimedia	

53. Storify	

Build a stream of stories with online
content.
54. Twitshot	

Automated pictures for your tweets.
52. Jamsnap	

Add sound to pictures.
55. Replay	

Mix & Match Storytelling app for
foto’s &video
56. Google Cardboard	

3D glasses with open source SDK
57. Cartodb	

Visualize data on maps.
58. Soundcite	

	

Seamless audio for texts.
59. Chhirp	

	

Post your voice on twitter. Great for
small audio fragments.
60. Opinion	

	

Ultimate podcast app.
61. Infogram	

	

Simple infographics.
62. Datavisual	

	

Flexible tool for data graphs.
63. Viz	

	

Mobile app for simple data viz.
Pick	

Keep it simple. Chose tools that suit your workflow.
Stick	

Be consequent.
Dig	

Get to know your tools. Learn the shortcuts. RTFM.
c
z
e
The 80/20 Rule	

;
Focus on what works for you. Make a
selection of 10 tools to do 80% of the work.
Be open for new things. Dare to experiment
in 20% of your work.
experiments daily
20%	

80%
Need more Tools?	

@Journalism2ls
https://www.pinterest.com/
journalismtools/
Need more Storytelling?	

@howtostory
https://www.indiegogo.com/projects/book-how-to-story-storytelling-for-journalists
Storytooling: New Tools for the Next Generation of Journalists. (Version Spring/Summer 2015)

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Storytooling: New Tools for the Next Generation of Journalists. (Version Spring/Summer 2015)