Let’s take a further look at some of the top mobile payment trends expected to flourish throughout this year.

1. Mobile Payment Trends for
2017

2. Mobile Payment Trends for 2017
• Mobile payments have continued to show growth and
acceptance within the past several years and have now
become a leader within the payments industry.
• Many consumers are beginning to incorporate their
smartphone devices to make payments instead of using
traditional cash or a credit card.
• Due to the advances of digital technology, mobile
payments are necessary more than ever.

3. • Mobile wallets, mobile apps, and digital loyalty programs
are changing the way consumers make payments with
their smartphones and have expanded the usage of near
field communication (NFC) and Bluetooth to process
mobile payments.
• As we enter 2017, let’s take a further look at some of the
top mobile payment trends expected to flourish
throughout this year.
Mobile Payment Trends for 2017

4. • Digital assistants are one form of technology that will
enhance the connections between consumers and their
mobile device during 2017.
• Apple’s Siri is one leading digital assistance that works
via voice recognition and can talk back at users. Siri also
has the ability to place phone calls, send text messages,
and make travel arrangements.
• Google recently joined the digital assistant’s trend with
Google Assistant, which in essence, is a virtual assistant
that is capable of interacting with consumers.
Digital Assistants Take Over

5. • Google describes its assistant as: "The assistant is
conversational - an ongoing two-way dialogue between
you and Google that understands your world and helps
you get things done. It makes it easy to buy movie
tickets while on the go, to find that perfect restaurant for
your family to grab a quick bite before the movie starts,
and then help you navigate to the theater."
Digital Assistants Take Over

6. • Not only are these digital assistants convenient and
hands-free, but also are extremely useful at providing
information within seconds to the busy consumer.
• These technologies will further support user dependency
on mobile devices as consumers continue to interact
with their smartphones on a new personal level.
Digital Assistants Take Over

7. Growth of Loyalty Rewards
• Another major trend involving mobile payments is the
integration of loyalty rewards.
• Samsung Pay recently announced the introduction of
Samsung Rewards, a mobile-based loyalty program
where users will receive points for each Samsung Pay
transaction and can redeem points accrued for retailer
gift cards or toward Samsung Visa gift cards and
products.

8. • "Innovations like Samsung Rewards are giving
consumers a real incentive to embrace Samsung Pay. We
are seeing that people are more likely than ever before
to try mobile payments,” said Nana Murugesan, vice
president and general manager of services at Samsung.
• Currently, neither Apple Pay nor Android Pay have a
loyalty rewards program, but this could all change by the
end of 2017.
Growth of Loyalty Rewards

9. • The Internet of things (IoT) is taking over as payments
and physical devices begin to merge for a seamless
experience.
• Beacons and Geolocation have begun to offer
consumers a frictionless experience in-stores through a
variety of methods.
• Retailers are using beacon technology to send
customers’ reward points, coupons, or personalized
messages as they enter their store.
IoT On the Rise

10. • In fact, a study by Swirl discovered that 73 percent of
consumers that received a promotional message
through a beacon were more influenced to make a
purchase in-stores.
• Not only do beacons boost traffic and sales but also
gather valuable analytics for retailers regarding in-store
activity.
IoT On the Rise

11. • Geolocation could also reshape the relationship
between consumers and retailers to a different level.
• Going hand in hand with beacons, geolocation uses
consumers actual location has the capability to send
promotions, coupons, and local offers to customers
directly via their mobile device.
• This technology could be a huge influencer in marketing
to consumers and help enhance the customer
experience in-stores as well.
IoT On the Rise

12. • With mobile payments continuing to make progress, 2017 is
expected to be a year where new trends emerge and former
technologies continue to rise in popularity.
• Digital assistants will go hand in hand with mobile technology
and expand the usage of payments.
• Loyalty programs are also beginning to shift to digital
capabilities and integrate within mobile devices.
• IoT technology and the growth of beacons and geolocation
will allow for a seamless experience between consumers and
retailers.
• All of these solutions will help improve the mobile experience
within 2017 and further push mobile payment technology
adoption.
Mobile Payment Trends for 2017

13. Looking to incorporate mobile payments?
Contact First American Payment Systems and get started today!