Lowe’s opened its first Manhattan locations in September 2016. To adapt to a city environment, FITCH and Lowe’s studied the urban consumer, creating customer journeys and product selections based on “New York Norms”.

1. Bright Lights
Designing retail for the New York Norms
FITCH + LOWE’S
Big City
Small Boxes

2. Join the conversation
FITCH + LOWE’S
@FITCHdesign
@Lowes
@carly_tysh
#designforNYnorms

3. Lowe’s has been helping customers improve the places they call home since
1946

4. We continue the story in NYC...

6. BUILDING
SUPERINTENDENT
GENERAL
CONTRACTORS
DESIGNERS STAGERSDIY’ERS
Our Customers

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8. EMBRACE CITY NORMS
SIMPLIFYSIGNAGE
EMBODYTHE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH
CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES,
PRODUCT & PLACEMENT
Overarching
Design Pillars

9. EMBRACECITY NORMS

10. EMBRACECITY NORMS

11. EMBRACECITY NORMS

12. EMBRACECITY NORMS

13. EMBODYTHE EXISTINGLOWE’S BRAND

14. EMBODYTHE EXISTINGLOWE’S BRAND

15. RESTORE ORDER THROUGH CURATED PRODUCT STORIES

16. RESTORE ORDER THROUGH CURATED PRODUCT STORIES

17. CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT

18. CONSIDER SCALE OF FIXTURES, PRODUCT & PLACEMENT

19. SIMPLIFYSIGNAGE

20. EMBRACE CITY NORMS
SIMPLIFYSIGNAGE
EMBODYTHE EXISTING LOWE’S BRAND
RESTORE ORDER THROUGH
CURATED PRODUCT STORIES
CONSIDER SCALE OF FIXTURES,
PRODUCT & PLACEMENT
Overarching
Design Pillars

21. THANKS!
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