Over the last 20 years, the creative industries have evolved from analogue to digital to social and then mobile. And now here we are, running headlong into an omni-channel world. Exciting stuff. But how does an agency ECD avoid extinction in a world increasingly ruled by Generation Z, Generation Y, Millennials and Centennials? What’s the future for creative leadership in an ever-shifting landscape? Alasdair Lennox, ECD EMEA presented this at Eurobest 2015 and Goafest 2016. Watch it here: https://www.youtube.com/watch?v=NEKnRLuxqiI

1. @isawthismorning #Goafest2016
Don't be a Designosaur:
How to avoid creative extinction

2. All my friends are dead :(
@isawthismorning #Goafest2016

6. #1 Volcanic Eruption

8. Start again.
Again.

9. #2
Starva)on

10. Be curious.

11. #3 Mammals ate the dino eggs

12. Be an apprentice to both
wise and raw mentors.

13. #4 Meteors hitting the Earth

14. Be emotionally
intelligent.

15. #5 Climate change

17. Be stubbornly
flexible.

18. #6 Bodies too big for their small brains

20. “Be sure to draw
something every day.”

21. A creative manifesto to avoid extinction:
#1 Start again. Again.
#2 Be curious.
#3 Be an apprentice to both wise and raw mentors.
#4 Be emotionally intelligent.
#5 Be stubbornly flexible.
#6 Be sure to draw something every day.

22. What do you call a
dinosaur with an
extensive vocabulary?

23. a thesaurus…

24. thanks
@isawthismorning