premier cours su certificat en marketing digital

2. VOICI LE MONDE DANS LEQUEL NOUS VIVONS

3. COVID 19

4. 4
Our World is Accelerating…
(faster than anyone predicted)
More than 50% of
Fortune 500
companies have
disappeared since
2000.
80% of CEOs expect their
business to be “significantly
disrupted”…but when?

5. Naviguer à Vue ?

6. 6
Business Agility is
now essential…
Rapid introduction of
New products…
New experiences…Rapid response to threats…

7. The world changed in 50 years
IBM 360 model 75 total memory 6 MEGA
2% of an IPHONE X

8. The world changed in 30 years !

9. The world changed since 2007

10. 2007

11. 2007

12. 2007

13. 2007

14. 2007

15. 2007

16. 2007

17. 18
Les comportements
Changent
DISRUPTION !

20. 21
VOUS VOULEZ
QUELQUES
EXEMPLES?

21. 22

22. 23
PAS CONVAINCU?
VOUS VOULEZ
D’AUTRES
EXEMPLES?

24. *HCL Confidential

25. 2009

30. *HCL Confidential

31. 32
LES ROBOTS
ARRIVENT

34. 35
CONTRASTE

35. Source: http://school.stagnesofbohemia.org/OldClass5.jpg
1918

36. Crédit: http://www.gutenberg.org/files/15595/15595-h/images/imagep158.jpg
1918

37. 2018

38. Crédit: http://www.faw.com/Events/images/044-2.jpg
2018

39. But this exists…

40. 41
RESISTANCE
AU
CHANGEMENT

42. NOTHING
CHANGED !

43. 44
LE MONDE EST
DEVENU DIGITAL

45. 46
LA
CONNAISSANCE
EST LE
POUVOIR?

50. 51
Data is power

52. 53
Le pouvoir c’est
le partage de
connaissances !

53. Un nouveau rôle du manager

54. Les objets
connectés
sont là

55. 56

56. 57

57. 58

59. 60
Les métiers
disparaissent

62. 63

64. 65

68. 69
DES
ENTREPRISES
DISPARAISSENT

69. Source: http://fr.slideshare.net/briansolis/official-slideshare-for-whats-the-future-of-business

71. Attention à l’effet domino

72. Si vous
ne changez pas
d’autres
Changeront !

74. 75
LES
ORGANISATIONS
CHANGENT
VITE

75. CREATED IN 2009

77. 2016 : CAR WITHOUT DRIVER

78. LES
ORGANISATIONS
CHANGENT
EN INTERNE !

79. 80
The 21st Century Enterprise
has distinct characteristics
Ecosystem–driven
Outcome-based
Experience-centric
Service-oriented
Agile & Lean
Enterprise Digitalization
Business Model innovation, User Experience
e.g. Blockchain, AI, Robotics, Mobile
Internet of Things
“The IOTWorks” Smart Machines Solutions to
embed intelligence in asset value chains
Next Generation IT
To create a multi-modal lean and agile IT Landscape
Autonomics &
Orchestration Platforms for Services & Systems
DryICE powered outcomes across
Business, Consumer, Employees and Smart Machines
Key Technology behind a 21CEKey characteristics
21CE
#21CE think like a Agile Startup & Deliver like a Lean Enterprise with experience driven
service oriented outcome based ecosystem @hcltech

80. RÉSEAUX
SOCIAUX
INTERNES

82. http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1

84. Montrez l’exemple et utilisez les réseaux internes
vos équipes vous suivront

85. INFORMATION
SECURITY

89. Les données sont partout !

90. 2018 GDPR
IS COMING

91. 92

92. 93
ORGANIGRAMME

94. 95

96. 97
Formal organization/
Hierarchy
Social organization /
Heterarchy
SOURCE: http://fr.slideshare.net/eteigland/building-the-networked-innovative-organization?from_search=14

97. 98
ERGONOMIE

98. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

99. SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

100. 101
COMMAND
&
CONTROL

101. SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart

103. 104
Un manager
valorise
les erreurs

105. 106
MORT DU SILO

108. BYOD

109. ACATAWAD!

110. KNOWLEDGE
MANAGEMENT

112. Intelligence
collective

114. 115

116. ET POUR CONCLURE
COMME DISAIT
STEVE JOBS…

119. UN DERNIER CONSEIL POUR LA ROUTE ?

121. Bonne
chance 122