View our full presentation with video at http://frankmedia.com.au/2012/08/31/social-media-strategy-for-fmcg/ FRANkademy is a social media workshop hosted by FRANk media and this particular one focuses on FMCG. Topics covered in this workshop are: - An introduction to social media and why you should care - How to implement a social media strategy - Social media ROI - Tools of the trade: Facebook, Twitter, Blogs, YouTube and Pinterest - Case studies: A look at some iconic brands - How to begin a successful social media strategy - Where and how to begin a successful social media strategy including Q&A session