Presented April 14th, 2017
To showcase final presentation for Design Thinking class at Cornell Tech
Design Thinking
Final Project
Cornell Tech
Team Ohana
2. “We Met...
Aspiring college students who are overwhelmed by all of the possibilities for
their future
We Were Surprised to Find...
How little transparency there is into different educational paths (or
institutions) and career paths (or industries)... they are all ‘black boxes’
It would be game-changing if we could...
Find a way to allow students to ‘see into the future’ - allowing them to make
more informed decisions about what steps they should be taking today
2
4. Feedback Grid
From Sonia Sen
What Works
Identified with
animators
Felt like I was in the
room with them with
my PathFinder
goggles for an
everyday event
“Anna the animator”
4
Any Questions
Where is customer
coming from? College
or high school?
Typical background of
your user is supposed
to be?
Any New Ideas
How can I explore
further?
Can I take the goggles
home?
Tinder for Job
Hunting?
What Doesn’t Work
Didn’t realize who I
was looking at
honestly or who I was
supposed to be
Turbo MBA was
yelling at them
5. Feedback Grid
From All Testers
What Works
Glasses are cool
Phrase “Visualize your
future”
Feeling in the room
Idea of counseling /
coaching people into
better decisions
What Doesn’t Work
Seems like it’s going
to be hard to build
database with “all”
experiences for
students
Didn’t realize who
target user was
supposed to be
5
Any Questions
How are you going to
scale?
Who are the real
customers?
How do you get
people to buy-in to
recording a day in
their lives?
Do people have to
pay?
Any New Ideas
How can I explore
further at home?
Can I take the goggles
home?
Tinder for Job
Hunting?
Mentors
List of professionals
they can access
7. 7
How did we use the
feedback to iterate?
● Clarifying that Anna was
recorded ahead of time and
that the user is then going to
experience Anna’s day in the
life
● Cutting down architect path
and jumping right into
recommending digital
animation
● Changed it from a job fair to
college fair to make it clearer
it is a HS student