2. My Background
• Graduated from the University of Arizona in 2000 with a BS in
Marketing
• Joined Allaire in Cambridge, MA right after college in May, 2000 as
part of the Events Marketing Team
• Joined Macromedia after MM acquired Allaire
• Moved over to the User Group Program in late 2000 and am
currently the User Group & Champions Program Manager
• Responsibilities of the UG Program Manager
3. User Group Program & Champions Program Details
• Currently Macromedia recognizes over 300 user groups worldwide
• In Brazil there are currently 8 Macromedia recognized user groups
in operation
• A list of all active user groups can always be seen at:
http://www.macromedia.com/usergroups
• What if there is not a group in my area?
• The Champions program recognizes internal user groups inside of
specific corporate, government and educational organizations
• Currently there are over 100 groups in the Champions program
4. How you can help?
• User group managers do a lot of work and do not get paid by MM, so
they can always use your help!
• Offer to help find speakers
• Offer to speak your self
• Have your company sponsor the user group
• Help maintain the user group web site or list serve
• Participate in the user group forums if your local group has them
• Attend the meetings!!
• Offer to provide drinks or refreshments for a meeting
5. Importance of User Groups
• User Groups are becoming increasingly more important to
Macromedia, which has not always been the case
• The user group managers act as liaisons between the Macromedia
user community and Macromedia
• I act as the liaison between the managers and Macromedia and try to
arm the managers with the best resources in order to make sure that
they
• Studio MX launch in September, 2003 was a very important event for
the user group program – visibility both internally and externally
• Since then, more and more benefits and opportunities have existed for
user groups and this event is a perfect example!!
7. THANKS!
• This series of Breeze presentations for the Brazilian community is
being put on by:
• Fabricio Manzi (Organizer!!)
• Neto Leal
• Alex Hubner
• Barbara Franco
• Lauro Santos
• Gabriel Laet
• Francisco Paulino
• Marlos Carmo
