1. Case Study | IN
Results
30% of all student enrollment queries originate from Facebook
10% increase in students enrollment
2X increase in enquiries from universities/institutions to
join the program
users on Facebook educated about EMC World, an annual IT
30% of all student enrollment queries originate conference, due to Page posts
from Facebook
“Facebook has enabled us to reach out to and engage with a
large community of students in the most effective way. It is
Goals
the preferred way to communicate in today’s age, especially so
EMC Academic Alliance, India used Facebook to:
for youngsters who want communication to be interactive. It
Increase the number universities/institutions signing up has worked like magic for the EMC Academic Alliance Program
for the program and we have been able to create unprecedented awareness
Generate more student enrollment/enquiries and brand loyalty with our Facebook Page.”
Increase awareness of EMC as a global leader in IT Alok Shrivastava
Sr. Director (Education Services)
EMC Corporation
Approach
The Facebook Page is built around bringing all information Build Engage
Build
for students and universities together in one place.
Connect
The “About” section contains complete details of the
Engage
alliance, curriculum, and availability
Reach
The cover picture is clear, striking and thought provoking
Influence The Page is connected to other social media like Twitter,
You Tube and SlideShare through apps and tabs
The “Events” app hosts details of all upcoming student
events
Build
Connect Facebook Ads are used to reach out to students and
universities.
Engage
Topic targeting is used in conjunction with country
Reach
targeting to reach students from particular universities
Influence
Ads for career opportunities, technology write ups and
other infographics targeted to relevant students
Build Page post ads targeted to current fans are used to boost
specific posts
Connect
Connect Influence
Engage The EMC Academic Alliance engages its large fan base by:
Build
Reach Posting information relevant to its fan base – the latest (EAA) is an initiative by EMC Corporation
Connect
trends in IT, infographics, career opportunities, notes, to work with the leading educational institutions around the world
Influence
white papers, and videos to address the knowledge gap in emerging technology domains and
Engage
Asking questions and seeking fan input developing a resource pool of industry- ready professionals. The global
Reach social media efforts are driven by the EMC Academic Alliance India team.
Sponsored stories are a primary driver of new likes to its Page
Influence EMC Academic Alliance was also a winner of the Facebook Small Business
Sponsored stories are used in conjunction with country Boost Contest in 2012.
and age targeting to reach friends of current fans who are
facebook.com/EMCacademicalliance
likely to be interested in the program
EMC is a registered trademarks of EMC Corporation in the United States and other countries.
All other trademarks mentioned are the property of their respective owners.
Facebook: Building Essential Connections