Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.

1. Brands get a
46%
increase in user
engagement with
FACEBOOK TIMELINE.
Source: Simply Measured, http://bit.ly/HnjLFr

2. Brands get a
65%
increase in INTERACTIVE
CONTENT engagement (video &
photo) with Facebook Timeline.
Source: Simply Measured, http://bit.ly/HnjVwz

3. 35%
of consumer comments on
company Facebook Pages
are COMPLIMENTS.
Source: AT Kearney, http://bit.ly/Hnk1Ex

4. 8%
of consumer comments on
company Facebook pages
are COMPLAINTS.
Source: AT Kearney, http://bit.ly/GXMNBe

5. 17%
of company responses to
consumer comments on
Facebook call the consumer
by NAME.
Source: AT Kearney, http://bit.ly/HnkczO

6. A LAPTOP or DESKTOP
computer is the primary device
used for Facebook for
82%
of U.S. adults.
Source: 10 Facts about How and Why Consumers Like and Subscribe,
http://www.factbrowser.com/facts/6413/

7. 70%
of Facebook news
consumers follow links
posted by FRIENDS or
FAMILY.
Source: Pew Research Center, http://bit.ly/GXNASY

8. The median ratio
of Facebook
VIEWS : SHARES is
9:1.
Source: BuzzFeed, http://bit.ly/HnlUkL

9. WELCOME!
#FB4BIZ
CHRIS LUO JEANNE HOPKINS
Head of Global SMB Marketing,
VP of Marketing,
Facebook
HubSpot

10. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ

11. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
www.Facebook.com/Marketing
www.Facebook.com/HubSpot

12. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
3 GET THE SLIDES & RECORDING TOMORROW

13. Facebook’s
to Business
1 2 SUCCESS
3 4 WORKSHOP
steps

14. WORKSHOP METHODOLOGY
Everything on
1 2 Facebook Starts
with Your Page
3 4
TODAY’S
WEBINAR

15. WORKSHOP METHODOLOGY
Connect with
New Fans with
1 2 Facebook Ads
3 4 APRIL 25
$50 free ad credit
for attendees

16. WORKSHOP METHODOLOGY
Engage Your
Fans with
1 2 Quality Content
3 4 MAY 30

17. WORKSHOP METHODOLOGY
Influence the
Friends of
1 2 Your Fans
3 4 JUNE 27

18. WHY DO THESE
STEPS MATTER?
#FB4BIZ

19. BUILDING
CONNECTIONS
FOR YOUR BUSINESS
#FB4BIZ

20. Not just Not just
CLICKS. REACH.

21. It’s about creating a
RELATIONSHIP
Chris Luo likes HubSpot.

22. TODAY
and every day &
#FB4BIZ

23. Today, and every day…
2B
POSTS ARE LIKED
COMMENTED ON &
#FB4BIZ

24. Today, and every day…
500M
USERS
LOG IN
#FB4BIZ

25. Today, and every day…
250M
PHOTOS ARE
UPLOADED
#FB4BIZ

26. IMAGE CREDIT: SAMANTHA DECKER
Facebook
Pages
MISSION
CONTROL
for your
business

27. You are given an empty canvas:
Business Name
X Likes – Y Talking About This
Category
Two concise sentences about your business should be
enough for users to know more about you

28. Get creative!
#FB4BIZ

29. 1 2 3 to build a
SUCCESSFUL
4 5 6
business page
7 8 9
TIPS
#FB4BIZ

30. 1
SET YOUR COVER &
PROFILE PHOTOS
#FB4BIZ

31. PROFILE PICTURE COVER PHOTO
Use a logo that people Use a photo that captures the
associate with your business essence of your brand and
showcase your product or service

32. 2
ADD MILESTONES
TO DEFINE KEY
MOMENTS
#FB4BIZ

33. MILESTONES

34. 3
PIN IMPORTANT
STORIES TO THE
TOP OF YOUR PAGE
#FB4BIZ

35. PIN STORIES
Hover around an update, click
the pencil icon and pin it to
the top of your News Feed.

36. POST DAILY TO
YOUR PAGE
4
#FB4BIZ

37. POST DAILY
Regular updates engage your fans

38. MANAGE PAGE
THROUGH THE
ADMIN PANEL 5
#FB4BIZ

39. MANAGE

40. 6
RESPOND TO
PERSONAL
MESSAGES
#FB4BIZ

41. RECEIVE & SEND
PRIVATE MESSAGES

42. 7
REARRANGE
VIEWS & APPS
#FB4BIZ

43. VIEWS & APPS
Your photos, events, and
custom apps are now easier
for people to find

44. 8
HIGHLIGHT
UPDATES
#FB4BIZ

45. STAR UPDATES
Hover around updates
and click the star icon
to highlight stories

46. 9
CLAIM YOUR
VANITY URL
#FB4BIZ

47. USERNAME
If you haven’t set your vanity URL, go to
www.Facebook.com/username

48. NEXT SESSIONS:
2 Connect with New Fans with Facebook Ads APRIL 25
3 Engage Your Fans with Quality Content MAY 30
4 Influence the Friends of Your Fans JUNE 27
#FB4BIZ

49. THANK
CHRIS LUO
YOU!
Head of Global SMB Marketing
Facebook
JEANNE HOPKINS
VP of Marketing, HubSpot
#FB4BIZ

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