1. Case Study
Results
• 25% of revenue is directly attributable to Facebook
• 11% of site traffic originates from Facebook
• An average of 484K unique Facebook users saw content from the
Daily deal site drives 25% of revenue
Page on a daily basis during the last month
using Facebook.
“Facebook gives us a platform where we can enhance our
brand presence, build a user community, and convert
Goals these users into paying customers. That’s unique and
FunShare wanted to use Facebook to:
powerful.”
• Drive Facebook audience to purchase directly from Herman Cheng, CEO, FunShare.com
funshare.com
• Establish a community of users familiar with
its brand
Approach
Build Engage
Build The company’s strategy for engaging with users on
Facebook centered around its Page:
Connect
Engage • Chose logo as its profile picture and a cover photo
featuring different types of deals
Reach
Influence
• Created separate tabs to feature partner offers
Build
Connect FunShare ran Facebook Ads using an always-on
Engage
model to:
Reach • Reach a very targeted group of users
Influence • Drive new Likes to the Page
Build
• Advertise the latest offers and promotions
Connect
Engage
The social deal site used its Facebook Page to engage
with fans by:
Reach
Connect Influence
Influence
• Regularly posting about the latest promotions to
Build
encourage spontaneous purchases
Connect
• Maximizing engagement by asking questions and
Engage
including a picture of the offer with all posts
Reach
FunShare is a daily deal site based in Hong Kong.
Influence FunShare ran sponsored stories to drive increased
facebook.com/FunShare
reach and awareness of its brand:
• Targeted friends of current fans to “Like” the Page
• Created ads from Page posts to promote latest
offers to friends of fans
Facebook: Building Essential Connections