1. Case Study | IN
Results
• 20% of all sales is attributable to Facebook
• 22% of website traffic originates from Facebook
• Offer posted on Page generated revenue of INR 8L in 6 days
• Conversions from Facebook are 40% higher than from other lead sources
“When we added Facebook to our digital
20% of revenue for skin clinic comes
marketing mix, it became the best
from Facebook
performing traffic source for us. Not only
Goals is the cost per click affordable, the cost per
Ultraviolet Digital worked with Kaya Skin Clinic to use acquisition has been phenomenal. “
Facebook to:
• Drive awareness of physical stores Gautamm Mehra
Founder and COO
• Generate walk-ins at clinics Ultraviolet Digital Solutions Pvt. Ltd.
Approach
Build
Kaya Skin Clinic built its Facebook Page to: Build Engage
Connect • Give customers and prospects complete details on the
clinics, including location and available packages
Engage
Reach
• Allow users to book appointments online
Build
Influence
Connect
The company ran Facebook Ads to reach users who would
be interested in its services.
Engage
• Age and gender targeting were used to narrow down
Reach
prospects
Influence
Build • Videos were posted on the Page, and Page post ads
(ads based on these posts) were created
Connect
Engage Kaya Skin Clinic engaged with their fans by:
Reach • Using a mix of updates, videos,
Influence
pictures, questions and polls
Build
• Maintaining a good balance of posts about
the brand and the overall category
Connect
• Pinning and highlighting important posts
Engage
• Replying to fans’ questions about the service Connect Influence
Reach
Influence In matters of skin care, users trust their friends’
Kaya SkinClinic has 82 clinics spread across 26 cities in India, 19 in
recommendations first. Kaya capitalized on this by:
the Middle East and 2 in Bangladesh at Dhaka.
• Using friends of connections targeting, in addition to facebook.com/Kayaskinclinics
other targeting parameters, to reach friends of current
Ultraviolet Digital is an agency based out of Delhi.
Page fans
facebook.com/UltravioletDigital
Facebook: Building Essential Connections