The high-end hotel website uses Facebook Ads to reach more customers and offer them exotic trips, seeing a 100 percent increase in travel package purchases from Facebookers.

1. Case Study | ROI/Sales
The high-end hotel website uses Facebook Ads Results
to reach more customers and offer them exotic • 100% increase in sales for travel packages coming from Facebook
trips, seeing a 100 percent increase in travel • 30% increase in site visits month over month from Facebook
package purchases from Facebookers.
• 90% of the Facebook community who purchased travel packages were
new Luxury Link customers
Goals
Luxury Link wanted to drive engagement and increase “At Luxury Link, we take pride in providing a luxury travel
brand visibility for the well-traveled luxury customer to: experience for the well-traveled individual. Leverag-
• Offer a way for people to share luxury travel ing Facebook is a great way for us to engage and share
experiences and new featured destinations
the unique travel experiences we offer. In addition, our
• Continue to grow revenue by offering relevant deals to Facebook community allows our travelers to learn from
its community
others who share the same travel passion. As our commu-
Approach nity on Facebook continued to engage, build and grow,
Build To create a place where people could engage in a we saw an increase in revenue month over month.”
Connect
conversation about luxury travel, Luxury Link first Alia Henson, Social Media Manager, Luxury Link
created a Page:
Engage
• Chose its logo as its profile picture and a cover photo
Reach featuring a couple in a pool on an exotic getaway
Influence • Added photos of getaway hotspots to its timeline to
Build
encourage people to connect with the Page
Build Engage
Connect The company also ran Facebook Ads to drive likes
Engage
by offering travel packages for people interested in
upscale getaways:
Reach
• Created an ad for an event that featured a live chat
Influence with a travel expert on the Caribbean, allowing
people to “Join”
• Targeted married people and words such as “Chanel,”
“Fendi official Page,” “Prada” and “Starbucks.”
Build • Used promotions in the ad text, such as “Get 65% off
Connect
a luxury vacation. Book your dream getaway today!”
Engage Mindful that travel is inherently social, Luxury Link
Reach
encouraged engagement in a variety of ways, including:
Influence
• Frequent status updates offered people the chance
to win getaways, such as a beach vacation
Connect Influence
Build
• Live chats on the Page let people post questions and
receive answers from a travel expert
Connect
• A Photo Contest tab included posts on a weekly
Engage picture of a travel destination, encouraging people
Reach
to comment and guess its location
Luxury Link is a luxury hotel website that engages with people
Influence To reach friends of fans of its page, Luxury Link ran who love traveling, enjoy luxury and appreciate the experience
sponsored stories: that Luxury Link offers. Travelers can visit the site to learn more
• Used a sponsored story to increase distribution of about travel destinations, discover new places to stay and find
a Page post by featuring eye-catching images of a packages that fit their desires. Luxury Link offers Live Auction
high-end hotel on Moorea Island and Buy Now deals that customers can purchase for up to
65 percent off. The website provides hotels and resorts to fit
• Determined that tropical destinations such as Fiji
people’s standards.
and Tahiti were generating the most engagement
and featured those destinations to its community facebook.com/LuxuryLink
Facebook: Building Essential Connections