4. Using social media research,
insight can keep up in real-time
We tracked the UK horsemeat
crisis as soon as it started
Key stats in 2 hours:
email at 23:39
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5. There's already buzz about agile
qual research
From…
To…
Matt Warta of GutCheckit, working with Proctor & Gamble
9. What's the process?
Real-time
Topics
Threats
Quant stats
Customer voice
Influencer IDs
Day 2
Advanced
visualisations
'What it all meant'
story for press or
senior execs
Next week
Network analysis of
community structure
Strategic plans for
next time
10. adapt
əˈdæpt
verb
1. To change (something) so that it functions better or is better suited for
a purpose
2. To change your behavior so that it is easier to live in a particular place
or situation
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