This document provides an overview of HoneyTech Sdn. Bhd., a Malaysian ICT distribution company. It discusses HoneyTech's vision, team, current performance, and future offerings including developing honeypot security solutions. Financial projections show expected yearly sales growth from £1.8 million in Year 1 to £3.8 million in Year 3. HoneyTech is seeking £1.5 million in funding to support expansion plans over the next three years. Risks and mitigation strategies are also addressed.
2. Historical Perspective of Malaysian Econom
Source: NEAC
Source: ICT as Driver of Growth in Malaysia,
2010
3. Malaysian ICT Industry Overview
• Malaysia: US$ 7.9 billion
• Singapore: US$ 10.6
billion
• Thailand: US$ 5.8 billion
• Indonesia: US$ 8 billion
• Australia: US$ 34.8
billion
Source: World IT Services and Alliance’s Digital
Planet Report 2009
4. Company Background
• HoneyTech Sdn. Bhd.
– MSC-status company
– Started operations in 2010
– Growing distribution hub for Information &
Communications Technology (“ICT”) products
in Malaysia
• In Next 3 Years
– We aim at reinforcing our position as a
leading ICT distribution hub in Malaysia
5. Vision & Mission
• Vision
– To become a leader in providing Information &
Communications Technology products and valueadded services by maintaining a sustainable
growth in order to achieve optimal return for
shareholders
• Mission
– We shall run business along with our prized
customers and suppliers with integrity and
professionalism as we realize that profitability is
essential for further future growth giving an
adequate return to shareholders
6. Team
Haji Mahmud
Chief Finance Officer – CFO
• Age 52
• Former CFO at CIMB Bank Berhad
• 15 years of experience in managing finance and investment capital
• Proven track of finance forecasting and projections
Pudussery Chummar
Chief Operation Officer - COO
• Age 39
• Former Director of Operations at Cisco India.
• 7 years of experience in Operations and Sales
• 3 years of successful leadership in operations and sales at Infosys India.
7. Team
Letchumi Lin
Chief Human Resource Officer – CHRO
• Age 40
• Previously worked as Assistant Director of Human Capital Management at
Jobstreet.com
Trishakti Rana
Director of Sales & Marketing
• Age 40
• Previously hold the position of General Manager at Symentic India
• 15 years of sales and marketing experience
• 6 years of consecutive sales target completion at Symentic India
8. Team
Fahad Ramzan
Chief Technology Officer – CTO
• Age 40 and graduated from NUST Pakistan in Information Technology
• 18 years of experience in IT sector
• Previously from IBM Pakistan as Senior Manager specialized in coding and
software development
• Made to SEEDCAMP(Barcelona, Spain) round 3 in 2009
• Former experience in Network Technologies, Communication Protocols and IT
Innovations
9. HoneyTech Current Performance
• What keeps us moving?
• Having right expertise
• Perceived available
opportunities in ICT industry
• Passion for growth
• Desire for Creating New
Offerings
10. Future offerings: Being Proactive
“Internet slowed by cyber attack on spam blocker”
Source: The Malaysian Insider, 20130
“Malaysia’s independent radios jammed, sites hit by
cyberattacks”
Source: Lowyat.net, 2012
“More cyber hackers target Malaysia’s small
businesses”
Free MalaysiaToday.com, 2013
“Complaints received by CyberSecurity Malaysia
found that hacking incidents had risen from 2,123
in 2008, to 8,090 in 2010, and 15,218 in 2011”
Source: Maximus Johnity Ongkili (Science, Technology and Innovation Minister)
“Malaysia was ranked 35th place out of the 157
countries that are monitored by Symantec”
Source: ZDNet.com, 2013
12. Our USP for Future
Our new solutions for the next three years:
• Design and embed HONEYPOT security
solutions to our products according to the
demands of our customers
14. Marketing and Growth
Market Size - Malaysia
11.2 Million
People
(Age Group : 20-45
Years)
4.9 Million
Potential
HoneyTech Users
(43% of target audience use
computers)
Computers and PC’s
Sales 1st Quarter
2013 : 8,98,000 pcs
(up 18% from 2012)
Projected ICT
Sector Spending
for 2013 : GBP
6.57 billion
Hardware
Sales (2013)
Software
Sales (2013)
GBP 1.85
billion
GBP 0.7
billion
Source: Business Monitor international (BMI), Malaysia Information Technology Report 2013