Honey Tech - Investment Pitch
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This document provides an overview of HoneyTech Sdn. Bhd., a Malaysian ICT distribution company. It discusses HoneyTech's vision, team, current performance, and future offerings including developing honeypot security solutions. Financial projections show expected yearly sales growth from £1.8 million in Year 1 to £3.8 million in Year 3. HoneyTech is seeking £1.5 million in funding to support expansion plans over the next three years. Risks and mitigation strategies are also addressed.
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Honey Tech - Investment Pitch
- 2. Historical Perspective of Malaysian Econom Source: NEAC Source: ICT as Driver of Growth in Malaysia, 2010
- 3. Malaysian ICT Industry Overview • Malaysia: US$ 7.9 billion • Singapore: US$ 10.6 billion • Thailand: US$ 5.8 billion • Indonesia: US$ 8 billion • Australia: US$ 34.8 billion Source: World IT Services and Alliance’s Digital Planet Report 2009
- 4. Company Background • HoneyTech Sdn. Bhd. – MSC-status company – Started operations in 2010 – Growing distribution hub for Information & Communications Technology (“ICT”) products in Malaysia • In Next 3 Years – We aim at reinforcing our position as a leading ICT distribution hub in Malaysia
- 5. Vision & Mission • Vision – To become a leader in providing Information & Communications Technology products and valueadded services by maintaining a sustainable growth in order to achieve optimal return for shareholders • Mission – We shall run business along with our prized customers and suppliers with integrity and professionalism as we realize that profitability is essential for further future growth giving an adequate return to shareholders
- 6. Team Haji Mahmud Chief Finance Officer – CFO • Age 52 • Former CFO at CIMB Bank Berhad • 15 years of experience in managing finance and investment capital • Proven track of finance forecasting and projections Pudussery Chummar Chief Operation Officer - COO • Age 39 • Former Director of Operations at Cisco India. • 7 years of experience in Operations and Sales • 3 years of successful leadership in operations and sales at Infosys India.
- 7. Team Letchumi Lin Chief Human Resource Officer – CHRO • Age 40 • Previously worked as Assistant Director of Human Capital Management at Jobstreet.com Trishakti Rana Director of Sales & Marketing • Age 40 • Previously hold the position of General Manager at Symentic India • 15 years of sales and marketing experience • 6 years of consecutive sales target completion at Symentic India
- 8. Team Fahad Ramzan Chief Technology Officer – CTO • Age 40 and graduated from NUST Pakistan in Information Technology • 18 years of experience in IT sector • Previously from IBM Pakistan as Senior Manager specialized in coding and software development • Made to SEEDCAMP(Barcelona, Spain) round 3 in 2009 • Former experience in Network Technologies, Communication Protocols and IT Innovations
- 9. HoneyTech Current Performance • What keeps us moving? • Having right expertise • Perceived available opportunities in ICT industry • Passion for growth • Desire for Creating New Offerings
- 10. Future offerings: Being Proactive “Internet slowed by cyber attack on spam blocker” Source: The Malaysian Insider, 20130 “Malaysia’s independent radios jammed, sites hit by cyberattacks” Source: Lowyat.net, 2012 “More cyber hackers target Malaysia’s small businesses” Free MalaysiaToday.com, 2013 “Complaints received by CyberSecurity Malaysia found that hacking incidents had risen from 2,123 in 2008, to 8,090 in 2010, and 15,218 in 2011” Source: Maximus Johnity Ongkili (Science, Technology and Innovation Minister) “Malaysia was ranked 35th place out of the 157 countries that are monitored by Symantec” Source: ZDNet.com, 2013
- 11. Future offerings: Being Proactive Source: T-Systems Malaysia, 2012
- 12. Our USP for Future Our new solutions for the next three years: • Design and embed HONEYPOT security solutions to our products according to the demands of our customers
- 13. What is HONEYPOT Employ Bees to Protect Your Machines: Honeypots That Bite Back
- 14. Marketing and Growth Market Size - Malaysia 11.2 Million People (Age Group : 20-45 Years) 4.9 Million Potential HoneyTech Users (43% of target audience use computers) Computers and PC’s Sales 1st Quarter 2013 : 8,98,000 pcs (up 18% from 2012) Projected ICT Sector Spending for 2013 : GBP 6.57 billion Hardware Sales (2013) Software Sales (2013) GBP 1.85 billion GBP 0.7 billion Source: Business Monitor international (BMI), Malaysia Information Technology Report 2013
- 15. Marketing and Growth Marketing Strategy Market Analysis Market Selection Marketing Mix Customer Acquisition Awareness Customer Needs/Define Market Market Segmentation & Selection Company Capabilities Product Interest Price Action Segment Targeting Competition & Market Dynamics Collaborators & Complementors Place/Distribution Product Positioning Promotions/Advertisements Customer Loyalty & Retention
- 16. Marketing and Growth User Acquisitions LAUNCH GROWTH MATURITY Word of Mouth & Viral, Blogosphere Referral Badges, Sharable Website Tags Direct Email • Targeted opt-in email list • Corporate list servers • Conference & Events • Personal finance lists Distribution Partners Internet Advertising • Affiliate Networks • Mutual Linking Sites • Overture • Adwords PR SEO (Search Engine Optimization) • Organic search • Optimized page markup • Buzz Marketing • Company Blogs • PR Tactics
- 17. Marketing and Growth Growth Strategy STRATEGY METHODS Internal Growth Joint ventures / Strategic Alliances
- 18. Finance Required TOTAL PITCH = £1,500,000 [Expected Return up to 30%] Selling Price = £679 Cost of product = £423 Gross Profit = £256
- 19. Sales Forecast 01’-03’ MONTH Jan-01 Feb-01 Mar-01 Apr-01 May-01 Jun-01 Jul-01 Aug-01 Sep-01 Oct-01 Nov-01 Dec-01 Jan-02 Feb-02 Mar-02 Apr-02 May-02 Jun-02 Jul-02 Aug-02 Sep-02 Oct-02 Nov-02 Dec-02 Jan-03 Feb-03 Mar-03 Apr-03 May-03 Jun-03 Jul-03 Aug-03 Sep-03 Oct-03 Nov-03 Dec-03 UNITS 170.0 180.0 190.0 200.0 210.0 220.0 230.0 240.0 250.0 260.0 270.0 280.0 290.0 300.0 310.0 320.0 330.0 340.0 350.0 360.0 370.0 380.0 390.0 400.0 410.0 420.0 430.0 440.0 450.0 460.0 470.0 480.0 490.0 500.0 510.0 520.0 BILL OF MATERIAL £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ 423.00 £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ SALES PRICE 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 679.00 £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ COS 71,910.00 76,140.00 80,370.00 84,600.00 88,830.00 93,060.00 97,290.00 101,520.00 105,750.00 109,980.00 114,210.00 118,440.00 122,670.00 126,900.00 131,130.00 135,360.00 139,590.00 143,820.00 148,050.00 152,280.00 156,510.00 160,740.00 164,970.00 169,200.00 173,430.00 177,660.00 181,890.00 186,120.00 190,350.00 194,580.00 198,810.00 203,040.00 207,270.00 211,500.00 215,730.00 219,960.00 £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ SALES 115,430.00 122,220.00 129,010.00 135,800.00 142,590.00 149,380.00 156,170.00 162,960.00 169,750.00 176,540.00 183,330.00 190,120.00 196,910.00 203,700.00 210,490.00 217,280.00 224,070.00 230,860.00 237,650.00 244,440.00 251,230.00 258,020.00 264,810.00 271,600.00 278,390.00 285,180.00 291,970.00 298,760.00 305,550.00 312,340.00 319,130.00 325,920.00 332,710.00 339,500.00 346,290.00 353,080.00 £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ £ GP 43,520.00 46,080.00 48,640.00 51,200.00 53,760.00 56,320.00 58,880.00 61,440.00 64,000.00 66,560.00 69,120.00 71,680.00 74,240.00 76,800.00 79,360.00 81,920.00 84,480.00 87,040.00 89,600.00 92,160.00 94,720.00 97,280.00 99,840.00 102,400.00 104,960.00 107,520.00 110,080.00 112,640.00 115,200.00 117,760.00 120,320.00 122,880.00 125,440.00 128,000.00 130,560.00 133,120.00
- 20. Financial Summary YEAR 1 YEAR 2 YEAR 3 TOTAL PROJECTION Projected Sales £ 1,833,300 £ 2,811,060 £ 3,788,820 £ 8,433,180 Projected Cost of Sales £ 1,142,100 £ 1,751,220 £ 2,360,340 £ 5,253,660 Projected Gross Profit £ 691,200 £ 1,059,840 £ 1,428,480 £ Projected no. of Unit Sold 2,700 4,140 5,076 YEAR 1 YEAR 2 YEAR 3 14 Projected total no. of Staff required 3,179,520 20 26 11,916 TOTAL PROJECTION 26 Projected total salary £ 252,000 £ 360,000 £ 468,000 £ 1,080,000 Rental £ 48,000 £ 48,000 £ 48,000 £ 144,000 Others & Miscellaneous £ 24,000 £ 24,000 £ 24,000 £ 72,000 £ 1,296,000
- 22. Thank You