Shabbir Tiles & Ceramics Limited (STCL) is a leading manufacturer of tiles in Pakistan and uses the SAP Business One ERP system. The report examines how the small business ERP handles the needs of a large company like STCL. It identifies areas for improvement like fixed assets, production, and CRM modules. The report recommends strategies to increase sales from 65% to 95% and make STCL more market-driven by creating superior customer value. Financial data is presented showing revenue, earnings, and profit over years.

1. Final Year Project – I
SHABBIR TILES & CERAMICS LIMITED
A GROUP COMPANY OF HOUSE OF HABIB
PRESENTED BY
FAIZAN AHMED
58579 DATE : 02-08-2015

2. Introduction
 Shabbir Tiles & Ceramics Limited is a group company of House of Habib (HOH). A
leading manufacturer of floor and wall tiles.
 Inkjet Tile printing is the only product produced by STCL.
 Currently Shabbir tiles using ERP Application Sap Business One

3. Products
 Floor tiles.
 Ceramic tiles.
 Bathroom tiles.
 Tiles framework.
 Roof Tiles.
 Kitchen tiles.
 Glass tiles.
 Glass Ceramics & Concrete.

4. Report Objective
 STCL is a very large manufacturing industry. STCL uses SAP B1 and this
 Application is for small business not for big industry. How SAP B1 is running
 in STCL and meet their big challenges and requirements as well.
 My challenge is to how small business application works in large industry.

5. Management Hierarchy
From top to Bottom Board of Director
Chairman
Vice Chairman
CEO
Director
CFO
Assistant General Manager
Deputy General Manager
Assistant General Manager
Senior Manager
Manager
Deputy Manager
Assistant Manager
General Manager
Senior Officer
Officer

6. LIST OF ERP FEATURES IN STCL
 Financials
 Purchasing
 Sales
 Banking
 Production
 Inventory
 MRP
 CRM
 HRM

7. Financial Aspects of STCL with respect to
ERP

8. Suggestion For Existing System or ERP
Features to enhance Business Processes
 Fixed Assets
 Production Module
 MRP
 Bin Locations
 Marketing Document
 Landed Cost
 Taxation
 Requisition

9. STCL Major Clients
Top Cus tomers Products
Naeem Brother’s GROUT(UNSANDED) WHITE 1KG MISC.
MOMINA ASSOCIATES
HELIX (NEW) IVORY 10x13GL STANDARD &
Premi um
MARIAM ASSOCIATES HELIX (NEW) IVORY 10x13GL AWAMI
STYLE ENTERPRISES STILE BOND MIXED COLOR 20KG MISC
CHAUDHRY IMPEX STILE BOND MIXED COLOR 20KG MISC
CHEEMA & SONS PAPER WHITE 8x12GL STANDARD
TILES SELECT STILE BOND MIXED COLOR 40KG MISC
BIG BUILDRES PAPER WHITE 8x12GL STANDARD
ASIF & COMPANY PLAIN (NEW) WHITE 8x10GL REGULAR
SUPER ENTERPRISES
ONYX 1.49 PINK 12x18GL PREMIUM STILE
2
MAJID SANITARY SUPER PINK 10x13GL PREMIUM
ZOAIB ALI & CO VITAL (LUS) WHITE 10x13GL STANDARD
EHSAN SANITARY STORE.PLAIN (NEW) SKY BLUE 8x8MT STANDARD
ZIA SANITARY HELIX (NEW) IVORY 10x13GL REGULAR
WAJID SHAH PAPER MASJID D.GREEN 8x12GL STANDARD
AKBAR SANITARY STORE.
CORONA (LUS) BURGANDY WHITE 10x13GL
PREMIUM
YASIR TILES
DOLPHIN (LUS) SKY BLUE WHITE 10x13GL
STANDARD
AL-JABUTA TRADERS HELIX BLACK 10x13GL STANDARD
M.N TRADERS
RADIUM (NEW) IVORY WHITE 10x13GL
STANDARD
ARIF BUILDERS
GROUT(UNSANDED) MARBLE BEIGE 1KG
MISC.
MP TRADERS PORCELAINCROSS (LUS) IVORY 10x13GL STANDARD
AKBER TILES & SANITARYPLAIN (NEW) SKY BLUE 8x8MT STANDARD
ASIF TRADERS HELIX SAGE WHITE 10x13GL STANDARD

10. PRICING STRATEGY
# Size Product Color Packing Pram. Price Std. Price
1 8x8 Wall U1 Plain Light 1.3 688 678
2 8x8 Wall U1 Plain Dark 1.3 713 704
3 8x8 Wall U1 Plain Mid Night
Blue
1.3 790 780
4 8x8 Wall U1 Plain Red 1.3 892 882
5 8x8 Wall U1 Plain Burgundy 1.3 790 780
6 8x8 Wall U1 Plain Yellow 1.3 892 882
7 8x8 Wall U1 Texture Light 1.3 673 662
8 8x8 Wall U1 Texture Dark 1.3 698 688
9 8x8 Wall U1 Texture Burgundy 1.3 775 764
10 8x8 Wall U1 Hale All 1.3 673 662
11 8x8 Wall U1 Die Punch Light 1.3 708 698
12 8x8 Wall U1 Die Punch Dark 1.3 733 723
13 8x8 Wall U1 Die Punch Burgundy 1.3 811 800
14 8x10 Wall U1 Plain Light 1.4 689 679
15 8x10 Wall U1 Plain Dark 1.4 714 705
16 8x10 Wall U1 Plain Mid Night
Blue
1.4 791 781
17 8x10 Wall U1 Plain Red 1.4 893 883
18 8x10 Wall U1 Plain Burgundy 1.4 791 781
19 8x10 Wall U1 Plain Yellow 1.4 893 883
20 8x10 Wall U1 Plain Exotic Brown 1.4 791 781
21 8x10 Wall U1 Texture Light 1.4 674 663
22 8x10 Wall U1 Texture Dark 1.4 699 689

11. CHANNEL STRATEGY

12. RECOMMENDATIONS FOR TOP
MANAGEMENT
 To improve the sale of all brands of the company from 65% to 95%.
 To make the company market-driven organization to create superior values for
customers.
 To make strategies for the company that creates valuable designs for customers.

13. Financial Aspect
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
2014 2013
July - june
Financial Chart
Turnover - Net
Earnings before interest, tax and depreciation Depreciation
Finance Cost Other Charges
Profit Before Tax Loss/Profit after tax
Loss/earning per share(Rs.)

14. Turnover
0
1000000
2000000
3000000
4000000
5000000
6000000
TurnOver
2014 Rupees In '000' Turnover - Net 4779969 Earnings before interest, tax and depreciation 577080 #REF! #REF! #REF! #REF!

15. Conclusion
 STCL is a giant in tiles & ceramic industry, a sole partner since 1970’s. There is no such
concept of marketing in the past era. But now a big challenge of each industry is to
create needs. What customer wants, what they chosen, what they needed. A big loop
hole of STCL is not efficient marketing department. Therefore other competitor takes
advantage from marketing their product.
 STCL have ERP, Company should have proper marketing department. SAP offers CRM
which help STCL to communicate with their customer. Conduct survey, inbound and
outbound customer facilitation center. Campaign management, lead management. So
that needs or requirement can be cater and respond may be quick
 If the company implements all strategies then the company will deserve the position
for which it is known. The company will enjoy increase in sale and other benefits and
will gain competitive advantage over their rivals by creating and delivering superior
customer value