SWOT Analysis of Apple was prepared for finding out the strength & weakness of, and opportunities & threats for Apple Inc.

1. SWOT Analysis of Apple Inc.
Prepared by
GotAbout Business Management and Analysis

2. Strength of Apple
1. Number of Workers
2. Number of Adroit Developers, and Workforce
3. Careful Selection of Employees
4. Train the Employees
5. Belief on Empowerment of Employees
6. Development of New Products
7. Strong Brand Image

3. Weakness of Apple
1. Higher Price than Other Smart-Phones
2. Not Flexible with other Devices while used
combined
3. Less Variety in the Phone Design
4. Narrow Product Line
5. Niche Customer target

4. Opportunities for Apple
1. Demand of Computers and Laptops
2. Increasing Technological Dependency
3. Globalization
4. Accessories and
5. Investment in R&D

5. Threats for Apple
1. Potential Market of Tablet and Smartphones
2. New competitors
3. Aggressive Competition within Blue-Chip
4. Imitation

6. Sources
• SWOT Analysis of Apple
• Apple Wikipedia
• Apple Website