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TRANSFORMING OUR
CUSTOMER EXPERIENCE.
30 Beautiful slides
There are 2.3 Billion
Active Social Media
Users.
Accenture 2013 Global Consumer Pulse Survey”, Accenture https://www.accenture.com/
t20150523T052453__w__/us-en/_ acnmedia/Accenture/Conversion-Assets/DotCom/Documents/ Global/
PDF/Strategy_3/Accenture-Global-Consumer-Pulse- Research-Study-2013-Key-Findings.pdf.
Data driven arguments
Channels Overview.
Our current channel mix and status on social media over the past three months.
Facebook Twitter LinkedIn Instagram Pinterest YouTube
FANS/
FOLLOWERS
REACH/
IMPRESSIONS
INTERACTIONS
Easy to edit slides
EngageAttractDiscover
Connect 

All Data.
Increased affinity between customer and brand
Content
Marketing
Employee
Advocacy
Direct
Messages
Email
Social
Comments
Influencers
Competition
Industry 

News
Product
Experiences
Category
Chatter
Digital
Experiences
Paid Amp.
Social
Selling
Trending 

Topics
User Generated
Content
Rethink Your Customer Journey.
Review
your strategy
How We Can Improve.
Example of how we can improve based on data.
A strategic approach to our content
schedule
Advanced reporting on campaign level
A centralized content pool
Define new channel opportunities such
as Instagram, Pinterest or Youtube
Monitoring competitors and trends 

on social media
Stronger engagement with our audience
Centralized reporting to set goals and
monitor progress
Better benchmarking against industry
and competitors
Present a plan
Convince Your
Boss Now.
Download The Presentation
30 beautiful slides
Easy to edit graphs
Presenter notes
Review current situation
Suggested arguments
A pre-developed plan

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Convince Your Boss

  • 2. There are 2.3 Billion Active Social Media Users. Accenture 2013 Global Consumer Pulse Survey”, Accenture https://www.accenture.com/ t20150523T052453__w__/us-en/_ acnmedia/Accenture/Conversion-Assets/DotCom/Documents/ Global/ PDF/Strategy_3/Accenture-Global-Consumer-Pulse- Research-Study-2013-Key-Findings.pdf. Data driven arguments
  • 3. Channels Overview. Our current channel mix and status on social media over the past three months. Facebook Twitter LinkedIn Instagram Pinterest YouTube FANS/ FOLLOWERS REACH/ IMPRESSIONS INTERACTIONS Easy to edit slides
  • 4. EngageAttractDiscover Connect 
 All Data. Increased affinity between customer and brand Content Marketing Employee Advocacy Direct Messages Email Social Comments Influencers Competition Industry 
 News Product Experiences Category Chatter Digital Experiences Paid Amp. Social Selling Trending 
 Topics User Generated Content Rethink Your Customer Journey. Review your strategy
  • 5. How We Can Improve. Example of how we can improve based on data. A strategic approach to our content schedule Advanced reporting on campaign level A centralized content pool Define new channel opportunities such as Instagram, Pinterest or Youtube Monitoring competitors and trends 
 on social media Stronger engagement with our audience Centralized reporting to set goals and monitor progress Better benchmarking against industry and competitors Present a plan
  • 6. Convince Your Boss Now. Download The Presentation 30 beautiful slides Easy to edit graphs Presenter notes Review current situation Suggested arguments A pre-developed plan