Decision making process explained with example.

1. Selection of Soft Drink:
Decision Making Process
Mr. Bunjert Teerarassamee st112534
Mr. Abhinav Kumar st114171
Mr. Amit Kumar st114172
Mr. Farhad Zulfiqar st113222
Mr. Sahapat Chalachai st114390

2. Decision Making Process
Identification of
a problem
Evaluation of
Identification of
decision
decision criteria
effectiveness
Implementation Allocation of
of the weights to
alternative criteria
Selection of an Development of
alternative alternatives
Analysis of Analysis of
alternatives alternatives

3. Step 1: Identifying the problem

4. Step 2: Identification of decision
criteria
1) Brand
2) Taste
3) Color
4) Packaging
5) Price

5. Step 3: Allocation of weights to criteria
Criteria Abhi Bj Amit Too Total
Brand 9 10 10 8 37
Taste 10 8 10 10 38
Color 6 5 7 6 24
Packaging 9 8 6 5 28
Price 8 9 9 8 34
Criteria Weight
Taste 10
Brand 9
Price 8
Packaging 6
Color 4

6. Step 4: Development of alternatives
• Coca Cola
• Sprite
• Pepsi
• Fanta (orange)
• Lipton (ice tea)
• Tipco (fruit juice)
• Ichitan (green tea)

7. Step 5: Analyzing alternatives
Drink Taste Brand Price Packaging Color
Coca Cola 10 10 7 6 7
Sprite 8 9 8 7 6
Pepsi 9 10 6 8 6
Fanta (Orange) 6 7 8 8 10
Lipton (Ice Tea) 10 9 8 5 5
Tipco (Fuit Juice) 10 9 7 8 8
Ichitan (Green
Tea) 10 8 8 6 5

8. Step 6: Selecting an alternative
Criteria*Weight
Drink Taste Brand Price Packaging Color Total
Coca Cola 100 90 56 36 28 310
Sprite 80 81 64 42 24 291
Pepsi 90 90 48 48 24 300
Fanta
(Orange) 60 63 64 48 40 275
Lipton (Ice
Tea) 100 81 64 30 20 295
Tipco (Fuit
Juice) 100 81 56 48 32 317
Ichitan
(Green Tea) 100 72 64 36 20 292

9. Step 7: Implementing the decision

10. Step 8: Evaluating the decision’s
effectiveness