1. InternationalTourism
By: Fariba Mianji
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2.  Understanding Culture
 Role of Culture in Tourism Industry
 Enhancing & Preserving Heritage (Image)
 Retaining Population
 Physical and Economic Regeneration
 Strengthening and/or Diversifying Tourism
 Developing Cultural Understanding
 Commodification
 Standardization
 Loss of Authenticity and Cultural Crash
 Conclusion
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3. CULTURE is the collective
programming of the mind
which distinguishes an
individual or group from those
another.
Dr. Nimit Chowdharv
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5. GLASGOW 1980S GLASGOW 2014
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6. This indicates a
strong positive
relationship
between tourism,
culture and place
image.
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7.  Lijiang, China
(1998-2012)
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8.  Michoacán, Mexico: Diversifying into intangible culture
Museum Cathedral
(Adopt a work of art)
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9. Key benefits commonly derived from the public-private
partnership are:
• Reduced antagonism between the public and private
sectors.
• More effective use of resources (money and time).
• Prevention of duplication.
• Combined areas of expertise
• Increase in funding potential
• Creation of a “win-win” situation
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10.  Terengganu Homestay Program:
 Home stay accommodation increase the visitors’
awareness of sustainability.
 Increases income for local people in creating business
opportunities.
 It also increases revenue for local government.
 It encourages the tourists to deliver culturally
acceptable behaviour towards locality.
 Reduce the environmental pollution in compare with
big hotels.
 Employment opportunities and economic
advancement for the local people.
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12. • Basically it is
packaging culture for
sale
• Sacred sites and
objects may not be
respected when they
are perceived as goods
to trade.

13. Tourists often look for
recognizable facilities
in an unfamiliar
environment, like
well-known fast-food
restaurants and hotel
chains.
StandardizationReconstructed
Ethnicity

14.  Performing real life due to tourists tastes .
 Cultural clashes can take place as a result of differences in
cultures between host and guest.
 Economic Inequality.
 Irritation due to tourist behaviour.
 Job level friction.

15. Culture and tourism are drivers of regional
attractiveness and competitiveness through:
The permanence of cultural activities.
The degree of participation by local people in
addition to tourists.
The territory’s capacity to produce all the
goods and services demanded on this occasion
Interdependence of these activities
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16. There is strong relationship between culture
and benefit in tourism industry.
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Cultural tourism is a double-edged sword.
There are challenges and benefits.
Ensuring sustainability and strict policy on
monitoring tourist behaviour and heritage
are very important
Cultural tourism is a double-edged sword.
There are challenges and benefits.
Ensuring sustainability and strict policy on
monitoring tourist behaviour and heritage
are very important