The document discusses ideation, innovation, creativity, and protecting ideas. It provides information on where to get ideas, developing ideas, evaluating ideas, and obstacles to innovation. Organizational motivation and creativity components are also covered. Examples of patents, trademarks, and copyrights are given to explain how to protect different types of ideas.

1. IDEATION, INNOVATION, AND CREATIVITY Great Business idea/ Evaluating an idea Gap analysis/ Developing an idea Protecting your idea/ Confidentiality Agreements Patents/ Trademark/ copyrights Entreprenuerial Creativity and Obstacles Innovation concept Ideation/ Where to get ideas Impacts to innovation Organizational motivation to innovate

7. One that has market now and in the future WHAT IS AN IDEA THAT IS WORTH A BUSINESS?

15. Twelve Questions To Test If It's A Real Business

16. 1. Are you filling a void? A clever idea is nothing more than a science project if nobody actually needs the resultant product. "You have to determine that there's something actually missing to a specific market--something you're going to supply," says Tom Lane, founder of Propertyroom.com , an auction site for recovered and seized items sitting in backrooms of police departments.

17. 2. Does the idea pass a live-fire test? Many ideas lend themselves to an easy litmus test to determine if they'd be needed or popular. A newfangled baked good, for instance, could be tested at a farmer's market before being pitched to retailers. If the sweet concoction doesn't sell at all to the market crowd, the product may need to be reexamined before getting pushed in bigger ponds.

28. PROTECTING YOUR IDEA

29. PROTECTING YOUR IDEA COPYRIGHT LAW FULL IMPLEMENTATION OF IP

33. Example: The Ipod range is protected under a patent. PATENT

37. Example: Cadbury Schweppes have a trademark on their specific purple color TRADEMARK

41. ENTREPRENUERIAL C R E A T I V I T Y Creativity technical, procedural & intellectual knowledge intrinsic is more effective than extrinsic how flexibly and more imaginatively people approach problems IT IS ABOUT COMING UP WITH INNOVATIVE IDEAS AND CONVERTING THEM INTO VALUE-CREATING PROFITABLE BUSINESS ACTIVITIES COMPONENTS OF CREATIVITY Motivation Expertise Creative Thinking Skills

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53. Organizational motivation to innovate

54. Innovation Lessons

55. Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot. By: McKinsey & Company

58. Elizabeth Canney (1988-present) Spouse(s) 1979–present Years active Actor Animator Film director Screenwriter Occupation Phillip Bradley Bird September 11, 1957 ) (age 52) Kalispell, Montana , U.S. Born Bird at the Venice Film Festival, September 2009 Brad Bird