Colour story for the Autumn/ Winter collection has been meticulously carved out eliciting following moods: Laboratory,Sanctum Sanctorum, Poignancy,Discipline,Wabi-Sabi.
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AW 2016-17- Colours
1. Laboratory
Sanctum Sanctorum
Poignancy
Discipline
Wabi-Sabi
COLOUR
SAutumn/Winter 2016-17
Our auditory sense picks up the lightest change in decibel. Our olfactory bulbs keep certain
memories alive in the brain. Our visual sense is the only one we can’t turn off. So we are
sensitive and desensitized to the nuance of the hue at the same time, because we see all the
time but aren’t reallylooking.
There is a concept in the literary theory of phenomena that ‘always already exists’; be it
gender, language or anything else. Mankind cannot fathom a time before this and are
impacted by the way this phenomena functions. Colour predates all of them. Even if you
don’t react, it elicits a response. Red becomes saffron, green envy, grey ambivalence, all
black white brown yellow on the outside but red on the inside. Following are the five colour
palettes that are influencing the moods ofthe coming fashion season.
2. Fashion Forward Trends autumn/winter2016-17 | colours | FFTmagazine
transparent evocative approach to art and design that not only displaysa certain
straightforward ideal but also engages the viewer through a perceivedtenderness
displayed in an understated manner that creates an emotional stimulus. The visual aesthetic
of the laboratory is a focus trend that maintains integrity and confidence that one craves
when weeding through the layers of our superficial comforts. Soft, comforting and slightly
industrial, this palette has widespread appeal while maintaining a modern clinical minimalist
vibe. Pristine white is the perfect backdrop for dependable canyon rose and Niagara blue.
Straightforward powdery pastels get a makeover when saddled with transparent desert sage.
The overall effect is contemporary and keeps this colour story edgy and welcoming.
Laboratory
Aand vulnerability. There is an authenticity to products, design and architecture when
3. Fashion Forward Trends autumn/winter2016-17 | colours | FFTmagazine
he environment goes a long way in determining the kind of output a place can have.
Nordic countries create some of the bestinstrumental music, coastal countries have
the best dance culture, and temperate latitudes have been the hot bed of philosophy.
The comfortable 'home' experience prods different thought. The mood is of a protected
niche, a creative alcove that nurtures a sense of creation. Not geography but zeitgeist. It’s
a landscape of colours that is intrinsically reflective. Antique moss green, the blue of the
Algiers and copper brown take us back tonature while misty rose adds the feminine touch,
the palette becomes a portal that provides an impetus for highercreativity.
Sanctum Sanctorum
T
4. Fashion Forward Trends autumn/winter2016-17 | colours | FFTmagazine
he stoics of Rome were a warrior race that scorned upon visible emotion and suffered
even the harshest judgment without battingan eyelid. And then there are those
intensity of pure human emotion is a power we have ignored too long. Passionate
grenadine, macaw green and lush grapes create a mood that is anti-subtle, uninhibited and
unafraid. Post 19th century advances have alienated the modern man. Now, as a by-product
of our sterile digital age the human yearns for a design and experience that engage and
embrace us. This creates bonds with the community, with the work, and also with ourselves.
A poignancy that is rife with intense colours that have no pause and maintain a powerful
expressive presence, the graphic palette defies all restraint and jolts the viewer with a rush
of adrenaline.
Poignancy
Tbrave enough to share, to be vulnerable, and sometimes even cry. The unadulterated
5. Fashion Forward Trends autumn/winter2016-17 | colours | FFTmagazine
hat might be considered as a counter-intuitive philosophy in the creativeworld,
makes sense in our everyday organized life. The idea of discipline takes on new
facets of interest. While unhinged, creative and spontaneous bursts of ingenuity
certainly have their place in the process, we re-examine the idea of self-control and what it
means. Living on the fringe as an artist may or may not enhance creative experience or the
end-product perhaps we’ll get desired results by setting up stricter parameters. A steady
palette of colours for the discerning eye, slightly muted and dusty, these shades of the dune
and ginger root do all the hard work, juxtaposing the more vibrant hues and are artistically
applied into sophisticated print and pattern motifs. They are the understated elegance and
graceful colours that have wide appeal and work for most markets.
Discipline
W
6. Fashion Forward Trends autumn/winter2016-17 | colours | FFTmagazine
he mood is restrained, simple and sublime. Unadorned but confident, we peek into
the world of all things in their natural state whether through architecture,fashion or
and bare. The finished depiction is an honest combination of contrasting elements such as
vulnerability and strength, elegance and approachability. Subtle but with instinct, strength
and poise, these colours are both elegant and understated. Pristine white, coffee bean, the
green of the sassafras tree retain a light and airy feel while prairie sand and lizard brown
add dimension and depth grounding the palette with more pigmented tones. Blurred and
refreshingly undone, these tones embody an overall feeling of fragility and timelessness.
Wabi-Sabi
Tpeople. We re-examine raw materials, fabrics and even the human body unprocessed