This presentation shows real estate agents how social media can help them position themselves as community experts. Furthermore, these tips and tricks help agents gather more leads, and ultimately close more transactions. We routinely deliver this presentation in-person at various real estate offices in the South Florida area. If you are interested in having us present this topic at your office, please contact us.

1. Social Media Marketing
for Real Estate Agents
Created and Presented by
Nicholas Scalice & Chris Naff

2. Hello
What is Social Media?
How Social Media Can Help You
The 4 Pillars of Social Media Marketing
The OPEN Method
The “Big Four” Networks
6 Tools We Use Everyday
Final Thoughts

3. What is Social Media?
Social Media Marketing
Listening and engaging
with a target audience
using various online
platforms in order to
create a transaction

4. • The biggest trend on the internet today
• A disruption in the way the world communicates
• The first medium that has scaled
word-of-mouth advertising

5. Why is Social Media Marketing Important?
• Every generation and age group has found a
social platform they are most comfortable with
• Social media is like a cocktail party
Will
you join the conversation?
• The affect on sales

6. How Can You Use Social Media?
• It’s all about listening
Pull x10
Then push
• Personalize your brand
• No tweet left behind

7. Social Media is about
amplifying what you
already do

8. It’s ping
pong
rather than
archery

9. Listen first,
then respond

10. • Years to reach 50 million users:
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Radio (38 years)
TV (13 years)
Internet (4 years)
iPod (3 years)
Facebook added 100 million
users in less than 9 months

11. 90% of all home
searches start
online
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers

12. But What Can All of This Help ME do?
Target home buyers and sellers and get leads
Build a strong personal brand
Position yourself as an expert in your area
Make yourself more accessible
Get more referrals
Keep in contact with your past clients
Save money on traditional advertising methods

13. The 4 Pillars of Social Media Marketing
Build a consistent personal brand (Identity)
Share what is relevant and valuable (Content)
Promote your social profiles (Visibility)
Make connections and start conversations (Interaction)
Identity
Content
Visibility
Interaction

14. The OPEN Method
• Is Your Social Media Strategy OPEN for Business?
Optimize
Publish
Engage
Nurture

15. Step 1
Optimize

16. Goals: What Do You Want?
Sales
Leads
Awareness
Buzz
Thought leadership

17. What’s Your CUE Statement?
How are you different?
Create a brief pitch that is:
Catchy – Why should I remember you?
Unique – How are you different?
Engaging – What makes me want to take action?

18. Develop consistent
branding, images, titles,
biographies, and
usernames

19. Your Website is the Central Hub
Your website is your
Your website
hub and your home base
must have:
Pages that load fast
An email capture form
Links to your social profiles
A visible CUE statement
A call-to-action on every page
And the #1 secret to a successful site . . .

20. Having a Blog and Using it Wisely
Your blog is the energy source of your site
4 reasons why you need a blog:
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Get found on search engines for keywords
Establish yourself as a local expert
Show your visitors that you’re staying current
You own the content
Only 10% of agents have a blog

21. Sharing is Caring
Make it easy for people to share, like, follow, etc.

22. Step 2
Publish

23. 2014 will be the year of
Content Marketing
Start creating guides, eBooks, PDFs,
slides, videos, infographics, etc.

24. Become a Community Expert
You should be able to talk about the:
Best restaurants, schools, parks, shops, malls
Crime stats, typical weather, demographics
Individual neighborhood profiles
Local businesses, clubs, sports teams, etc.

25. But Really, What Should I Say?
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Write a review of something local
Create a unique list
Summarize a technical term in simple language
Interview a client, broker, partner or business owner
Showcase a neighborhood
Report on local news and events
Invite guest bloggers to provide content
Explain how to do something
Give a market update
Create “______ of the week” posts

26. 5 Steps to Guest Posting
1.
2.
3.
4.
5.
Use Twitter and Google to find local bloggers
Qualify the blog by activity level, etc.
Reach out to them
Offer to write an article for their blog
Offer them an opportunity to write for your blog

27. Repurpose Your Content Effectively

28. Scheduling Your Content
Use
to share
content across Twitter,
Facebook, LinkedIn, and
Google+ at the ideal times
(BufferApp.com)

29. Step 3
Engage

30. Setting Up a Listening Station
+

31. Timing is Everything
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Every day is a “National Day of” something
Yesterday was National Fritters Day
Where can I get the best fritter in Boca?
Today is National Roof Over Your Head Day
Check out NationalWhateverDay.com
Use trending topics on Twitter to stay relevant
Incorporate current events into your content

32. Commenting on Other Blogs
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Find and follow local bloggers
Use Klout to seek out influencers in any niche
Search for specific phrases to find blog posts
Leave short, insightful comments
Don’t try to sell

33. Answer More Questions
• You can answer questions anywhere you’d like
• Quora, Klout, Zillow, Trulia, LinkedIn, etc.
• Make it an everyday habit

34. The Visual Web
Images get an average of 53% more likes, 104%
more comments, and 84% more clicks
on Facebook
Use more images!
Source: KISSmetrics

35. Step 4
Nurture

36. ABC : Always Be Collecting
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Use every opportunity to get email addresses
Deliver value, not spam
Send out a monthly newsletter
Focus on content, not aesthetics
Entice subscribers with a free guide or eBook

37. Think Like a Client
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What sets you apart from other agents?
Why should I contact you?
Why should I trust you?
Why should I list with you?
Why should I move to that neighborhood?
How can you make my home search easier?
What can you do for me?
HOW ARE YOU DIFFERERENT?

38. What Does a Social Media Routine Look Like?

39. Use Google Analytics,
engagement levels,
and real-world metrics
to see what’s working
(Then, do more of that!)

40. Creating a routine and
analyzing your results
are what transforms this
into a strategy

41. The Big Four

42. 8 Tips for Facebook
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Create a page, not a profile
Set up a property search tab on your page
Use the Facebook Events tool
Make your page a community info source
Share exclusive content from local businesses
Highlight featured listings as your cover photo
Use more images!
Understand EdgeRank

43. Getting the Most Out of Twitter
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Approach it as a way to build relationships
It’s all about the retweet
Be authentic, ask questions, and truly listen
Tweet 5 – 10 times per day
Look for ways to spark conversation
Used #hashtags to attract new followers
Show your personal side at times
Use search.twitter.com to find local tweets
Slice and dice your blog posts

44. LinkedIn
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Over 161 million members strong
This is the new Rolodex
It’s all about professional connections
Use it more for networking than for selling
The 5 best things you could do on LinkedIn
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Get your profile to 100% completion
Join and participate in groups
Answer questions in your field
Ask for and give recommendations
Turn every business card into a connection

45. 5 Ways to Use Google+
• Set up Google Authorship
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Find related businesses and “circle” them
Leave reviews on local businesses
Join and create Google+ Communities
Participate in and host Google+ Hangouts

46. Final Thoughts

47. 6 Tools We Use Everyday
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Google.com/alerts
Hootsuite.com
BufferApp.com
AddThis.com
PicMonkey.com
Bigstock.com

48. consistent,
authentic, and honest
Above all else, be
Always ask yourself,
“How is this action adding
value to others?”

49. Yes, it takes time
Yes, it’s overwhelming
No, you don’t have to do everything
Yes, you will succeed

50. How to Get More Info
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Follow us on Twitter – twitter.com/fastblink
Like us on Facebook – facebook.com/fastblink
Set up a free one-on-one consultation
Questions?