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Social Media Marketing for Real Estate Agents

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This presentation shows real estate agents how social media can help them position themselves as community experts. Furthermore, these tips and tricks help agents gather more leads, and ultimately close more transactions.

We routinely deliver this presentation in-person at various real estate offices in the South Florida area. If you are interested in having us present this topic at your office, please contact us.

Published in: Social Media, Technology, Business
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Social Media Marketing for Real Estate Agents

  1. 1. Social Media Marketing for Real Estate Agents Created and Presented by Nicholas Scalice & Chris Naff
  2. 2. Hello What is Social Media? How Social Media Can Help You The 4 Pillars of Social Media Marketing The OPEN Method The “Big Four” Networks 6 Tools We Use Everyday Final Thoughts
  3. 3. What is Social Media? Social Media Marketing Listening and engaging with a target audience using various online platforms in order to create a transaction
  4. 4. • The biggest trend on the internet today • A disruption in the way the world communicates • The first medium that has scaled word-of-mouth advertising
  5. 5. Why is Social Media Marketing Important? • Every generation and age group has found a social platform they are most comfortable with • Social media is like a cocktail party Will you join the conversation? • The affect on sales
  6. 6. How Can You Use Social Media? • It’s all about listening Pull x10 Then push • Personalize your brand • No tweet left behind
  7. 7. Social Media is about amplifying what you already do
  8. 8. It’s ping pong rather than archery
  9. 9. Listen first, then respond
  10. 10. • Years to reach 50 million users: • • • • Radio (38 years) TV (13 years) Internet (4 years) iPod (3 years) Facebook added 100 million users in less than 9 months
  11. 11. 90% of all home searches start online Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
  12. 12. But What Can All of This Help ME do? Target home buyers and sellers and get leads Build a strong personal brand Position yourself as an expert in your area Make yourself more accessible Get more referrals Keep in contact with your past clients Save money on traditional advertising methods
  13. 13. The 4 Pillars of Social Media Marketing Build a consistent personal brand (Identity) Share what is relevant and valuable (Content) Promote your social profiles (Visibility) Make connections and start conversations (Interaction) Identity Content Visibility Interaction
  14. 14. The OPEN Method • Is Your Social Media Strategy OPEN for Business? Optimize Publish Engage Nurture
  15. 15. Step 1 Optimize
  16. 16. Goals: What Do You Want? Sales Leads Awareness Buzz Thought leadership
  17. 17. What’s Your CUE Statement? How are you different? Create a brief pitch that is: Catchy – Why should I remember you? Unique – How are you different? Engaging – What makes me want to take action?
  18. 18. Develop consistent branding, images, titles, biographies, and usernames
  19. 19. Your Website is the Central Hub Your website is your Your website hub and your home base must have: Pages that load fast An email capture form Links to your social profiles A visible CUE statement A call-to-action on every page And the #1 secret to a successful site . . .
  20. 20. Having a Blog and Using it Wisely Your blog is the energy source of your site 4 reasons why you need a blog: • • • • Get found on search engines for keywords Establish yourself as a local expert Show your visitors that you’re staying current You own the content Only 10% of agents have a blog
  21. 21. Sharing is Caring Make it easy for people to share, like, follow, etc.
  22. 22. Step 2 Publish
  23. 23. 2014 will be the year of Content Marketing Start creating guides, eBooks, PDFs, slides, videos, infographics, etc.
  24. 24. Become a Community Expert You should be able to talk about the: Best restaurants, schools, parks, shops, malls Crime stats, typical weather, demographics Individual neighborhood profiles Local businesses, clubs, sports teams, etc.
  25. 25. But Really, What Should I Say? • • • • • • • • • • Write a review of something local Create a unique list Summarize a technical term in simple language Interview a client, broker, partner or business owner Showcase a neighborhood Report on local news and events Invite guest bloggers to provide content Explain how to do something Give a market update Create “______ of the week” posts
  26. 26. 5 Steps to Guest Posting 1. 2. 3. 4. 5. Use Twitter and Google to find local bloggers Qualify the blog by activity level, etc. Reach out to them Offer to write an article for their blog Offer them an opportunity to write for your blog
  27. 27. Repurpose Your Content Effectively
  28. 28. Scheduling Your Content Use to share content across Twitter, Facebook, LinkedIn, and Google+ at the ideal times (BufferApp.com)
  29. 29. Step 3 Engage
  30. 30. Setting Up a Listening Station +
  31. 31. Timing is Everything • • • • • • • Every day is a “National Day of” something Yesterday was National Fritters Day Where can I get the best fritter in Boca? Today is National Roof Over Your Head Day Check out NationalWhateverDay.com Use trending topics on Twitter to stay relevant Incorporate current events into your content
  32. 32. Commenting on Other Blogs • • • • • Find and follow local bloggers Use Klout to seek out influencers in any niche Search for specific phrases to find blog posts Leave short, insightful comments Don’t try to sell
  33. 33. Answer More Questions • You can answer questions anywhere you’d like • Quora, Klout, Zillow, Trulia, LinkedIn, etc. • Make it an everyday habit
  34. 34. The Visual Web Images get an average of 53% more likes, 104% more comments, and 84% more clicks on Facebook Use more images! Source: KISSmetrics
  35. 35. Step 4 Nurture
  36. 36. ABC : Always Be Collecting • • • • • Use every opportunity to get email addresses Deliver value, not spam Send out a monthly newsletter Focus on content, not aesthetics Entice subscribers with a free guide or eBook
  37. 37. Think Like a Client • • • • • • • • What sets you apart from other agents? Why should I contact you? Why should I trust you? Why should I list with you? Why should I move to that neighborhood? How can you make my home search easier? What can you do for me? HOW ARE YOU DIFFERERENT?
  38. 38. What Does a Social Media Routine Look Like?
  39. 39. Use Google Analytics, engagement levels, and real-world metrics to see what’s working (Then, do more of that!)
  40. 40. Creating a routine and analyzing your results are what transforms this into a strategy
  41. 41. The Big Four
  42. 42. 8 Tips for Facebook • • • • • • • • Create a page, not a profile Set up a property search tab on your page Use the Facebook Events tool Make your page a community info source Share exclusive content from local businesses Highlight featured listings as your cover photo Use more images! Understand EdgeRank
  43. 43. Getting the Most Out of Twitter • • • • • • • • • Approach it as a way to build relationships It’s all about the retweet Be authentic, ask questions, and truly listen Tweet 5 – 10 times per day Look for ways to spark conversation Used #hashtags to attract new followers Show your personal side at times Use search.twitter.com to find local tweets Slice and dice your blog posts
  44. 44. LinkedIn • • • • • Over 161 million members strong This is the new Rolodex It’s all about professional connections Use it more for networking than for selling The 5 best things you could do on LinkedIn • • • • • Get your profile to 100% completion Join and participate in groups Answer questions in your field Ask for and give recommendations Turn every business card into a connection
  45. 45. 5 Ways to Use Google+ • Set up Google Authorship • • • • Find related businesses and “circle” them Leave reviews on local businesses Join and create Google+ Communities Participate in and host Google+ Hangouts
  46. 46. Final Thoughts
  47. 47. 6 Tools We Use Everyday • • • • • • Google.com/alerts Hootsuite.com BufferApp.com AddThis.com PicMonkey.com Bigstock.com
  48. 48. consistent, authentic, and honest Above all else, be Always ask yourself, “How is this action adding value to others?”
  49. 49. Yes, it takes time Yes, it’s overwhelming No, you don’t have to do everything Yes, you will succeed
  50. 50. How to Get More Info • • • • Follow us on Twitter – twitter.com/fastblink Like us on Facebook – facebook.com/fastblink Set up a free one-on-one consultation Questions?

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