Current practices in corporate video

1. Current Practices in
Corporate Video Production

2. Introduction
 For this essay I will be talking about different laws and the practices that are used
within making corporate videos. I will be linking videos that fit in with each topic on
how it is breaks the topic or does it correctly.

3. Copyright
 Copyright protects a range of different products from artistic works to
broadcasting works. It is simple to understand but it’s easy to make a mistake
which could cost you loads of money.
 Copyright helps people protect their work against other people’s unauthorised
copying.
 It could be the smallest clip/image that someone has taken and put into their work
and they could be fined a lot of money.

4. Privacy
 This is the basic human rights. The person interview you should protects the
information on someone's personal life from being out in the public eye.
 If someone didn’t want their face and voice to be shown they would have an
actor/actress do the part of the story they are meant to be.
 This is where companies, individuals, or firms can sue because there has been
published information that could be false and it could hurt their reputation.

5. Defamation
 This is where companies, individuals, or firms can sue because there has been published information
that could be false and it could hurt their reputation.
 If you have the information and can prove that a news paper or any publisher has said something
previously that is degrading to you and they keep trying to do it you can get them sued and they can be
put on trial .
 A case of this happening is when Robin Williams look-alike worked with his agent to pretended that he
was the real Robin and causing problems with that charities which hurt his reputation.
http://www.telegraph.co.uk/news/worldnews/northamerica/usa/1489946/Robin-Williams-sues-the-
lookalike-he-accuses-of-fooling-the-fans.html

6. Ethical
 when creating a video you have to make sure you are being fair to all genders, ethnicity, religion and
so on.
 Within a video you should always try and get a mix of races in not just white people.
 A corporate video that shows ethnicity well is Apple corporate video from 2014.
https://www.youtube.com/watch?v=ox3hfx2SqAE
 They show 15 different countries using and it shows also a wide range of ages and genders.
 It shows people using different apple products and how it is all shot on an iPhone.

7. Technologies
 In corporate videos there is many brands of cameras, camera lenses sound/microphones, lighting, drones
and go pro.
Equipment Brand and Type Prices
Camera Black magic: Production
Camera 4K PL
The price for this camera £2,475 rrp. The price for rent is
£100/pd+vat
Sound/Microphone RODE NTG2 Short shotgun microphone This mic cost about £173 but will vary on where you go.
The rent price for this mic daily it cost £12 and weekly is
£36
Lighting PIXAPRO 90x90cm Non-recessed Square Softbox The price for this light is about £32.99 for rrp.
Drones and Go Pro Dji Inspire2
Go Pro HERO5 Black
The price for the drone is $2,999(roughly £2,373).
The GoPro HERO5 black cost £349.95. The hire price for 3
day is $31.00(roughly £24).

8. Fair use
 Fair use law allows to use parts of copyrighted work with out the permission of
creator to use it, if you can prove that you are using it for either education, a
debate or creating a review or a parody on a movie/ TV show/ songs and not for
profit.
 If you used clips or parody have to always have to give credit the creator.
 When doing work you should not copy word for word what someone else has
written other wise you can be done for plagiarism and you could get fined.

9. Release (materials, talent and location)
 For releases you need to have the permission to film people, location and if you
hire equipment you have signed and paid for it.
 If you film in an area that you have not got the permission to film for you could be
fined.
 When filming someone you have to make sure that the days you want to film with
them they are available to film. If the person you want to film in a child you have to
get the parents permission.
 When doing previous work I have always made sure when filming I have got the
permission to film the people, when searching for a location I would like to film I
have got the signature of the owners to film and when booking equipment out I
have taken it back after filming.