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Attitudes of Customers Services

                         Prepared By
                         Rami Hassan
Part 1

Attitudes
The Problem

  The problem is never how to get new
innovative thoughts into your mind, but
      how to get the old ones out
                             Dee Hock, VISA
Learning Style


Knowledge              Skill




            Attitude
Definition
   Attitude: The mental reaction towards external stimulators.
    Attitude

   Behaviour: The Physical reaction towards external stimulators.

   Habit = Knowledge     (what to do)   + Skill ( How to do) + Desire (want to do)
Your Attitude


The Positive attitude is the middle
  point between two negative
            attitudes
Your Attitude

Your Career success depends upon your technical
        skills and human relations skills.

  Building good human relationships require a
                positive attitude.
Your Attitude
 Changing your attitude does not mean you change your
  personality.
 It simply means that you think, feel and appear positive
  about the task on hand.
 Having a good attitude makes everything else come
  easier!
 The more you focus on the positive factors of your
  environment, the easier it is to remain positive.
The Circle of Concerns & The Circle of Influence




             Circle of Concerns
                   Circle of Influence
The Circle of Concerns & The Circle of Influence




              Circle of Influence

                    Circle of Concerns
The Best

   Empathy – The ability to understand the mood of others
   Discipline – The ability to work systematically and
    consistently
   Command – The ability to control a situation through
    communication
   Responsibility – The ability to own a problem until it is
    solved
The Best

   Leadership: Directing and Moving your people into a
    common goal
   Effectiveness: Doing the right thing.
   Efficiency: Doing the thing right.
   Efficacy: Doing the right thing right.
The Maturity Continuum in Attitude

   Level 1. Dependence   (The Attitude of You)



   Level 2. Independence    (The attitude of I)



   Level 3. Interdependence        ( The Attitude of We)




                                                        The Seven Habits of highly effective People
                                                                                      Steven Covey
Effective
Communication
    Skills
Definition
    Communication is: The art of speaking
    effectively, and listening empathically.




                          N/B: Communication is emotional
Communication Model
            *Sender               Message
                                  Channel
            Encoding


                       Noise

 Feedback                                   Receiver Decoding




                       Response
Your Intra personal
Communication
Word of Wisdom


“If you are not able to communicate successfully
  with yourself, how are you supposed to make it
  with the strangers outside?”
Perceptions

PERCEPTION is how you receive messages
from the world around you, arrange and
interpret those messages so that they mean
something to you.
What you see is what you get
              SEE




    DO                 THINK
The Rescue Cave
Your Interpersonal
Communication
Word of Wisdom

   “You do not live in an unjust world created by
    others….For the most part, you live in a world
        created by your attitude”

                                     Ken Standley
Principle of Communication


   “Seek First To Understand
    Then To Be Understood”
Li s
    ten
       ing
Listening
(To Understand)
(Creative Listening Exercise)
The Science Of Listening
Why do we listen?




Hearing is
Physiological
*
Listening is
Psychological
Levels Of Listening
                                                 Empathic
                                                  Attentive
                                                 Selective
                                                 Ignoring
                                                  Pretending
                                                 Listening
                                                 Listening             Has the intension
                                                                       to understand

                                                       Paying attention on the words
                                                       said

                                       Listening to some parts of the conversation


                       Not listening but trying to show the other person that he listens




        Not really listening at all.
Listening Behaviors
        Focus              Focus: when you are practicing focus,
                                   imagine that your lips are zipped. Try to
                                   listen as much as you can without
                                   interrupting the other person or be in a
                                   hurry to reply.


        LISTEN             Reflect: It’s either done by words and
                                   body or by asking questions.


                           Summarize: restate what the other
Summarize        Reflect           person has said to confirm your
                                   understanding.



                           “you can not truly listen to anyone and do anything
                                   else at the same time”




                                                                        Role Play
Active Listening
   Learn to listen

       Great Listening is what enables you to talk to people with their own terms.
       Make sure that you maintain eye contact throughout.
       Make it clear to those who want to talk to you that you have blocked off your
        time for their benefits.
         We can speak at a rate of over 100 words a minute, but we can listen at
        more than twice that speed.
       We Were given two ears and one mouth because listening is twice as hard as
        talking
Paradigm Shifting


In Most cases your empathic listening will drive
        you into a total paradigm shifting

                                      Try and See!!!
                                The Seven Habits of Highly Effective people
                                                           Steven R. Covey
Speaking
Speaking
Behaviors
(To Be Understood)


    Perception Is Reality
Speaking Behaviors
        Organize                Organize:
                                Determine the other’s needs
                                Decide what results you want
                                Plan key points

        Speak                   Express:
                                Give a back ground on the topic
                                State and support the idea
                                Address the other’s concerns
Check              Express
                                Check:
                                Check their understanding
Action




Listen            Speak


                    Linking the Rings Role Play – Chess Movie
Non Verbal Signals
   In person                    On the phone

       Tone of voice = 38%          Tone of voice = 86%

       Body language = 55%          Words = 14%

       words = 7%
A Question to Answer

What is the shortest word in the English language that contains the
  letters: ABCDEF


                        FEEDBACK
The Sandwich Technique
    The Feedback process:
1.   Give balanced feedback starting with positives
2.   Give feedback at the appropriate time
3.   Share The Problem
4.   Criticize the performance not the performer.
5.   Give feedback on thing that can be changed
6.   Be specific
7.   Check to ensure understanding.
Barriers Of Communication
   Shyness                          Lack of Appearance (Hygiene Problem)
   Fear                             Lack of Sense of Humor
   Careless                         Lack of Self Confidence
   Over Reacting Body language      Not using Speaking Behaviors
   Unexpressive Tone of Voice       Inflexible Mind
   Lack of Charisma                 Insufficient General Knowledge
Part 2


Customer Service
What is Customer Service?
   The activities that support orders, including application, advice,
    configuration, order processing, handling, post-sale communication
    and special services. The primary objective of customer service is to
    increase customer satisfaction, operational efficiency and customer
    loyalty.


   A series of activities designed to enhance the level Of Customer
    satisfaction before, during, and after a purchase.
Importance of customer service in
business life.
   It's the front image of any powerful organization and it's also a
    function of an organization that interacts with customers,
    respond to inquiries or complaints.

    Can also describe the positive attitude of an organization
    towards its client base, and taking active steps (as opposed to
    always Reacting) to improve product or service delivery.
The Equation




Customer Service = Added Value
What is a Customer?

   The person (s) next in line who receives your
    output. Whether the customers are internal or
    external to your organization, they use this
    output as an input to their work process (es).
    Almost anyone you interact with is a customer.
External Customer.


we are most familiar with external customers as
 an organization; we want to get new customers
 with whom we can do business and keep them
Keeping customers requires efforts ?

   You must listen to your customer

   You must speak to your customer

   You must continually provide an exceptional
    service to your customers
Internal Customer
Internal customers are people or parts of the organization to
  which we supply products and services. To be successful in
  our jobs we need our internal customers to be successful in
 theirs. For Example, we all want the payroll department to be
 successful! However, if the payroll department is continually
    attacked and not supported by the organization they will
           become de-motivated and less successful.
Internal Customer

If we see people in the business context as "Customers", this
       will have a positive impact on how we behave and
    communicate. If we view people with whom we work as
   customers, and not subordinates or bosses, we will behave
             and communicate with them differently.
What is A "CUSTOMER" for us?

   The one who pays us our salaries. To deliver
    our services to him in a way that exceeds his
    expectations, In order to reach his full
    satisfaction and delight.
Classify and categorize your customers.
   The most important way to provide an excellent service is to
    classify your customer, in order to deliver your services to
    him in the way that he likes.
       (New customer, Occasional customer, Regular customer, Super User).

   Also, you have to categorize your customer’s needs.
                       (Time-service-price).
Understanding your customer's business & culture


   Based on the previous point, to gain a wonderful
    communication and relationship with your customer,
    you need to study him by understanding his culture, his
    business needs and value

   So you can talk the same language, and reach the target
    point:
           (CUSTOMER SATISFACTION)
How to deal with a different type of Customers?
   First time Customer      Expert Customer

   Hesitated Customer       worried Customer

   Angry Customer           Happy customer

   Occasional Customer      Super User
GOLDEN RULE
   Instead of giving all your customers the same
    thing [s], how about redesigning your offering
    to suit specific groups of customers?

   This way, you win the loyalty of your customer
    and make more money.
How to gain the Customer Loyalty?

   The 1st rule for gaining the customer loyalty is to
    build a base of TRUST with him; Honesty is the
    most important point to deal with a customer.


   The 2nd rule is to meet the customer needs and
    expectations, and always put yourself in his situation
    (happiness and anger).
How to gain the Customer Loyalty?
   Feedback: keeping your customer aware of
    his business status, by providing him with the
    correct feedback, makes the customer feels
    relax, and using our services is an added value
    for his business.

   Try to remember his special events (if it’s
    possible), and send him a greeting card.
How to WOW a Customer?
   Be proud of your work. Love what you do.

   Learn everything about your business, so you
    can provide him an excellent service.

   Help your colleagues serve their customers.
How to WOW a Customer?
   Ask for help when you are stuck.

   Treat your customer just as you would like to
    be treated.

   Your customer can tell you how good your
    service is. ASK!
How to WOW a Customer?
   Learn about your customer’s business.

   Thank your customer whenever you have an
    opportunity

   Set up a system to capture and review
    customer comments
How to WOW a customer?
   Say “I apologize” when the customer
    complains.

   If you can save your customer some money,
    just do it

   Make every visit as a 1st time visit.
How to WOW a Customer?




    Be Honest.
The Result

   The result of these steps is to create what we call!!!


               A Magical Moment
                from the 1st visit
Key Elements.
* Greeting the customer:
Your greeting may be the first direct contact with a potential customer.


   In person

   Answering the phone

   Taking messages.
Key Elements.
Say “Please “and “Thank you”

   Say it

   Write it

   Show it
Key Actions
* Avoid these Phrases

   “No.”

   I don’t know.”

   “I Can’t.”

   “We don’t do that.”
Key Actions
•   Avoid these Phrases

   “It’s not my job.”

   “You‘ll have to…”

   “Why didn’t you…”

   You should have…”
Four Questions to evaluate your job.

   Do I treat customers differently?

   Do I learn from my customers?

   Do I keep my customers?

   Do I organize around customers?
THE GOLDEN RULES

   Instead of being interesting be interested



   Listening to Customers is much better than
    talking to them
The meaning of Customer Satisfaction
The meaning of Customer Satisfaction
                       S
                       A
C                      T

U                      I
S                      S
T                      F
O                      A
M                      C
E                      T
R                      I
                       O
                       N
Satisfied Customers
    Customers will spend up to 10% more for the same
     product with better service

    Customers who receive good service will tell an average
     of 5-8 other people

    82% of customers who complain and are satisfied quickly
     remain loyal.
Dissatisfied Customers
    On average, twice as many people are told about poor
     service as they are about good service.

    It is five times more expensive to attract a new customer
     than to keep an existing one.
Commitments !!!!

Is always the best way to reach
     Customer Satisfaction
* Make Commitments

   Work hard to manage the customer’s
    expectations.

   Assures customer that action will be taken
    within a specific time frame.
Meet Commitments

   A kept commitment BUILDS trust



   A missed commitments DESTROYS trust
Attention!!!

The greatest danger for most of us is not that
 our aim is too high and we miss it, but that it
          is too low and we reach it

                                        Michelangelo
Suggestions

Questions

              Wish you all the best of luck,,,
                               Rami Hassan

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Customers services - SEM Internship

  • 1. Attitudes of Customers Services Prepared By Rami Hassan
  • 3. The Problem The problem is never how to get new innovative thoughts into your mind, but how to get the old ones out Dee Hock, VISA
  • 4. Learning Style Knowledge Skill Attitude
  • 5. Definition  Attitude: The mental reaction towards external stimulators. Attitude  Behaviour: The Physical reaction towards external stimulators.  Habit = Knowledge (what to do) + Skill ( How to do) + Desire (want to do)
  • 6. Your Attitude The Positive attitude is the middle point between two negative attitudes
  • 7. Your Attitude Your Career success depends upon your technical skills and human relations skills. Building good human relationships require a positive attitude.
  • 8. Your Attitude  Changing your attitude does not mean you change your personality. It simply means that you think, feel and appear positive about the task on hand.  Having a good attitude makes everything else come easier!  The more you focus on the positive factors of your environment, the easier it is to remain positive.
  • 9. The Circle of Concerns & The Circle of Influence Circle of Concerns Circle of Influence
  • 10. The Circle of Concerns & The Circle of Influence Circle of Influence Circle of Concerns
  • 11. The Best  Empathy – The ability to understand the mood of others  Discipline – The ability to work systematically and consistently  Command – The ability to control a situation through communication  Responsibility – The ability to own a problem until it is solved
  • 12. The Best  Leadership: Directing and Moving your people into a common goal  Effectiveness: Doing the right thing.  Efficiency: Doing the thing right.  Efficacy: Doing the right thing right.
  • 13. The Maturity Continuum in Attitude  Level 1. Dependence (The Attitude of You)  Level 2. Independence (The attitude of I)  Level 3. Interdependence ( The Attitude of We) The Seven Habits of highly effective People Steven Covey
  • 15. Definition  Communication is: The art of speaking effectively, and listening empathically. N/B: Communication is emotional
  • 16. Communication Model *Sender Message Channel Encoding Noise Feedback Receiver Decoding Response
  • 18. Word of Wisdom “If you are not able to communicate successfully with yourself, how are you supposed to make it with the strangers outside?”
  • 19. Perceptions PERCEPTION is how you receive messages from the world around you, arrange and interpret those messages so that they mean something to you.
  • 20.
  • 21. What you see is what you get SEE DO THINK
  • 24. Word of Wisdom  “You do not live in an unjust world created by others….For the most part, you live in a world created by your attitude” Ken Standley
  • 25. Principle of Communication “Seek First To Understand Then To Be Understood”
  • 26. Li s ten ing
  • 28. The Science Of Listening Why do we listen? Hearing is Physiological * Listening is Psychological
  • 29. Levels Of Listening Empathic Attentive Selective Ignoring Pretending Listening Listening Has the intension to understand Paying attention on the words said Listening to some parts of the conversation Not listening but trying to show the other person that he listens Not really listening at all.
  • 30. Listening Behaviors Focus Focus: when you are practicing focus, imagine that your lips are zipped. Try to listen as much as you can without interrupting the other person or be in a hurry to reply. LISTEN Reflect: It’s either done by words and body or by asking questions. Summarize: restate what the other Summarize Reflect person has said to confirm your understanding. “you can not truly listen to anyone and do anything else at the same time” Role Play
  • 31. Active Listening  Learn to listen  Great Listening is what enables you to talk to people with their own terms.  Make sure that you maintain eye contact throughout.  Make it clear to those who want to talk to you that you have blocked off your time for their benefits.  We can speak at a rate of over 100 words a minute, but we can listen at more than twice that speed.  We Were given two ears and one mouth because listening is twice as hard as talking
  • 32. Paradigm Shifting In Most cases your empathic listening will drive you into a total paradigm shifting Try and See!!! The Seven Habits of Highly Effective people Steven R. Covey
  • 34. Speaking Behaviors (To Be Understood) Perception Is Reality
  • 35. Speaking Behaviors Organize  Organize:  Determine the other’s needs  Decide what results you want  Plan key points Speak  Express:  Give a back ground on the topic  State and support the idea  Address the other’s concerns Check Express  Check:  Check their understanding
  • 36. Action Listen Speak Linking the Rings Role Play – Chess Movie
  • 37. Non Verbal Signals  In person  On the phone  Tone of voice = 38%  Tone of voice = 86%  Body language = 55%  Words = 14%  words = 7%
  • 38. A Question to Answer What is the shortest word in the English language that contains the letters: ABCDEF FEEDBACK
  • 39. The Sandwich Technique  The Feedback process: 1. Give balanced feedback starting with positives 2. Give feedback at the appropriate time 3. Share The Problem 4. Criticize the performance not the performer. 5. Give feedback on thing that can be changed 6. Be specific 7. Check to ensure understanding.
  • 40. Barriers Of Communication  Shyness  Lack of Appearance (Hygiene Problem)  Fear  Lack of Sense of Humor  Careless  Lack of Self Confidence  Over Reacting Body language  Not using Speaking Behaviors  Unexpressive Tone of Voice  Inflexible Mind  Lack of Charisma  Insufficient General Knowledge
  • 42. What is Customer Service?  The activities that support orders, including application, advice, configuration, order processing, handling, post-sale communication and special services. The primary objective of customer service is to increase customer satisfaction, operational efficiency and customer loyalty.  A series of activities designed to enhance the level Of Customer satisfaction before, during, and after a purchase.
  • 43. Importance of customer service in business life.  It's the front image of any powerful organization and it's also a function of an organization that interacts with customers, respond to inquiries or complaints.  Can also describe the positive attitude of an organization towards its client base, and taking active steps (as opposed to always Reacting) to improve product or service delivery.
  • 45. What is a Customer?  The person (s) next in line who receives your output. Whether the customers are internal or external to your organization, they use this output as an input to their work process (es). Almost anyone you interact with is a customer.
  • 46. External Customer. we are most familiar with external customers as an organization; we want to get new customers with whom we can do business and keep them
  • 47. Keeping customers requires efforts ?  You must listen to your customer  You must speak to your customer  You must continually provide an exceptional service to your customers
  • 48. Internal Customer Internal customers are people or parts of the organization to which we supply products and services. To be successful in our jobs we need our internal customers to be successful in theirs. For Example, we all want the payroll department to be successful! However, if the payroll department is continually attacked and not supported by the organization they will become de-motivated and less successful.
  • 49. Internal Customer If we see people in the business context as "Customers", this will have a positive impact on how we behave and communicate. If we view people with whom we work as customers, and not subordinates or bosses, we will behave and communicate with them differently.
  • 50. What is A "CUSTOMER" for us?  The one who pays us our salaries. To deliver our services to him in a way that exceeds his expectations, In order to reach his full satisfaction and delight.
  • 51. Classify and categorize your customers.  The most important way to provide an excellent service is to classify your customer, in order to deliver your services to him in the way that he likes. (New customer, Occasional customer, Regular customer, Super User).  Also, you have to categorize your customer’s needs. (Time-service-price).
  • 52. Understanding your customer's business & culture  Based on the previous point, to gain a wonderful communication and relationship with your customer, you need to study him by understanding his culture, his business needs and value  So you can talk the same language, and reach the target point: (CUSTOMER SATISFACTION)
  • 53. How to deal with a different type of Customers?  First time Customer  Expert Customer  Hesitated Customer  worried Customer  Angry Customer  Happy customer  Occasional Customer  Super User
  • 54. GOLDEN RULE  Instead of giving all your customers the same thing [s], how about redesigning your offering to suit specific groups of customers?  This way, you win the loyalty of your customer and make more money.
  • 55. How to gain the Customer Loyalty?  The 1st rule for gaining the customer loyalty is to build a base of TRUST with him; Honesty is the most important point to deal with a customer.  The 2nd rule is to meet the customer needs and expectations, and always put yourself in his situation (happiness and anger).
  • 56. How to gain the Customer Loyalty?  Feedback: keeping your customer aware of his business status, by providing him with the correct feedback, makes the customer feels relax, and using our services is an added value for his business.  Try to remember his special events (if it’s possible), and send him a greeting card.
  • 57. How to WOW a Customer?  Be proud of your work. Love what you do.  Learn everything about your business, so you can provide him an excellent service.  Help your colleagues serve their customers.
  • 58. How to WOW a Customer?  Ask for help when you are stuck.  Treat your customer just as you would like to be treated.  Your customer can tell you how good your service is. ASK!
  • 59. How to WOW a Customer?  Learn about your customer’s business.  Thank your customer whenever you have an opportunity  Set up a system to capture and review customer comments
  • 60. How to WOW a customer?  Say “I apologize” when the customer complains.  If you can save your customer some money, just do it  Make every visit as a 1st time visit.
  • 61. How to WOW a Customer? Be Honest.
  • 62. The Result  The result of these steps is to create what we call!!! A Magical Moment from the 1st visit
  • 63. Key Elements. * Greeting the customer: Your greeting may be the first direct contact with a potential customer.  In person  Answering the phone  Taking messages.
  • 64. Key Elements. Say “Please “and “Thank you”  Say it  Write it  Show it
  • 65. Key Actions * Avoid these Phrases  “No.”  I don’t know.”  “I Can’t.”  “We don’t do that.”
  • 66. Key Actions • Avoid these Phrases  “It’s not my job.”  “You‘ll have to…”  “Why didn’t you…”  You should have…”
  • 67. Four Questions to evaluate your job.  Do I treat customers differently?  Do I learn from my customers?  Do I keep my customers?  Do I organize around customers?
  • 68. THE GOLDEN RULES  Instead of being interesting be interested  Listening to Customers is much better than talking to them
  • 69. The meaning of Customer Satisfaction
  • 70. The meaning of Customer Satisfaction S A C T U I S S T F O A M C E T R I O N
  • 71. Satisfied Customers  Customers will spend up to 10% more for the same product with better service  Customers who receive good service will tell an average of 5-8 other people  82% of customers who complain and are satisfied quickly remain loyal.
  • 72. Dissatisfied Customers  On average, twice as many people are told about poor service as they are about good service.  It is five times more expensive to attract a new customer than to keep an existing one.
  • 73. Commitments !!!! Is always the best way to reach Customer Satisfaction
  • 74. * Make Commitments  Work hard to manage the customer’s expectations.  Assures customer that action will be taken within a specific time frame.
  • 75. Meet Commitments  A kept commitment BUILDS trust  A missed commitments DESTROYS trust
  • 76. Attention!!! The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it Michelangelo
  • 77. Suggestions Questions Wish you all the best of luck,,, Rami Hassan