Mid-N auto repairers service Business Plan

1. BusinessIdea

4.  Business Idea Of Auto Repairing Workshop
 Which will operate at night
 Reason for choosing this idea
 Will Hire engineers and well trained mechanics
INTRODUCTION

5. To show our entrepreneurial skill and to be very
unique in Peshawer city in this type of business. To
earn a satisfied amount of money and to provide
welfare to the people of Peshawer.
MISSION

6.  To be very unique service provider in fixing the cars of
peshawer citizens
 To win awards of excellence in providing secure, best
and on time service and to save people from wasting
their time.
 To help engineering students be well trained and in turn
they will help building up the country and serving the
nation.
VISION

7.  Services will be provided in the auto repairing
sector in guidance of mechanical engineering
students.
Phase 5, near PDA, Hayatabad

9.  Primary research data has been collected mainly
through questionnaire.
 Research done through questionnaire revealed
that there is much more demand for the services
of such a unique venture.
RESEARCHDATA
 Some secondary data was collected through
internet.

10. TARGETMARKET
The market which is going to be in focus is
 Middle Class People (Employees)
 High Class People (Professionals)
 Lower Class People (Mainly Taxi Drivers)

11. TARGETMARKET
The main focus is
 Middle Class People (Employees)
 High Class People (Professionals)
 They can afford to use genuine parts in repairing their cars
 They are willing to repair their vehicles by professionals
 High value cars which owner do not want to repair by
inexperienced workers
 They have plenty amount of money

12. MARKETSEGMENTATION
 Middle Class People (Employees)
 High Class People (Professionals)
 Lower Class People (Mainly Taxi Drivers)

13. MARKETINGMIX
 Overnight auto repairing services to customer
 Quality spare parts to meet the customer satisfaction in quality.
 Guarantee to their spare parts and services i.e. tires, engine
parts etc.
 Reasonable price for products and services with
promising of quality
 Less prices of spare parts charged than competitors
because at bulk purchase competitors charge high price
but we offer less prices

14. MARKETINGMIX  Will be located in Phase # 5 Hayatabad near PDA
 Phase 5 is located at the center of Hayatabad
 Nearer to the people living in town and board as compared to
shoba bazar.
 Ads in newspapers
 Cable networks giving coverage to Hayatabad, Board Bazar and town
 Pamphlets will be made and will be distributed in Hayatabad, in Board
Bazar area, in town and also in Shoba Bazar
 Also posters will be made and will be displayed in Shoba, Board and town.
 At the success of business, TV ads will be made and will be displayed on
certain most viewed TV channels and key chains will be made and will be
given to the customers who will repair car in workshop

15. STRATEGY
 Initial stage with innovative idea so we have to
gain a market by providing high quality spare
parts with low price.
 Even companies does not provide guarantee with
spare parts , we’ll provide warranty our self to
increase customers.
 We’ll charge low prices so that more and more
customers can be attracted.

16. ORGANIZATIONAL PLAN

17. LegalFormOfBusiness
 Each partner will have equal share in initial
capital
 In future, if success is seen the partnership form
will be converted to the company form of
business

18. Organizational

19. Organizational
 The number of employees at the starting of business
will be less.
 Five mechanics will be hired at starting of business.
 The number of Engineering students hired at initial
stage will be 2.
 The shop will be hired at initial stage of business.
 The owners of business will act as managers in
different fields of shop.
 One guard, one sweeper will be hired at initial stage.
 As it is partnership form of business, the partners are
agreed to put equal share in the initial capital required
to start a business

20. Organizational

21. Organizational
 After 3 years and by getting continuous success,
several branches will be opened
 At different big cities of Pakistan including Islamabad,
Lahore and Karachi.
 Each partner who is currently working as manager in
initial stage will then be the Head of each workshop
started.
 Each partner will hire further managers i.e. HR,
marketing, finance, operational for each workshop.

22. Organizational
 The number of mechanics will be increased too.
 The number of mechanics will be increased according
to the increase in customers at each workshop.
 Also the number of students will be increased
according to customers.
 More workshops will be hired at different cities.
 More guards and sweepers will be required.

23. Organization
 Formal and friendly environment at work shop as
owners and engineers are all educated
 Will have great impact on our customers and those
mechanics and employees working with us.
 Will create free flow of information amongst the
workers, engineers and managers.
 The mechanics and engineers will have proper dresses
which will be comfortable so the mechanic can work
comfortably.
 The workshop would be luxurious and will be better
than other indirect competitors.
 The workshop will be kept clean.

24. BENEFITS  Provide ease to the people who are not free to repair
their car at daytime
 Will provide warranty with genuine parts they fix in
cars
 For Hayatabad citizens, it is of more beneficial because
they will have a mechanic shop more nearly than
others
 Repairing their cars on diploma holder mechanics
 In guidance of engineering students.

25. FinancialPlan

26. Mid-N Auto Repairers
INCOME STATEMENT
Month1 Month2 Month3 Month4 Month5 Month6
Total Revenue 30,000 40,000 50,000 60,000 65,000 70,000
Less
Cost Of Revenue 5000 7000 7000 7000 10,000 10,000
Gross Profit 25,000 33,000 43,000 53,000 55,000 60,000
Operating Expenses
Rent 10,000 10,000 10,000 10,000 10,000 10,000
Salaries 25,000 25,000 25,000 25,000 25,000 25,000
Supplies 5000 5000 5000 5000 5000 6000
Advertising 3000 3000 3000 3000 3000 3000
Utility Bills 5000 5000 5000 5000 6000 7000
Total Operating
Expenses 48,000 48,000 48,000 48,000 49,000 51,000
Income Or Loss -23,000 -15,000 -5000 5000 6000 9000

27. Mid-N Auto Repairers
INCOME STATEMENT
Month7 Month8 Month9 Month10 Month11 Month12
Total Revenue 75,000 80,000 80,000 90,000 95,000 100,000
Less
Cost Of Revenue 10,000 10,000 10,000 12,000 15,000 12,000
Gross Profit 65,000 70,000 70,000 78,000 80,000 88,000
Operating Expenses
Rent 10,000 10,000 10,000 10,000 10,000 10,000
Salaries 25,000 30,000 30,000 30,000 30,000 30,000
Supplies 7000 8000 8000 10,000 10,000 12,000
Advertising 2000 1500 1000 1000 1000 1000
Utility Bills 9000 10,000 10,000 10,000 10,000 10,000
Total Operating
Expenses 53,000 59,500 59,000 61,000 61,000 63,000
Income Or Loss 12,000 10,500 11,000 17,000 19,000 25,000

28. Mid-N Auto Repairers
INCOME STATEMENT
1st Year 2nd Year 3rd Year
Total Revenue 835,000 1,002,000 1,503,000
Less
Cost Of Revenue 115,000 138,000 207,000
Gross Profit 720,000 864,000 1,296,000
Operating Expenses
Rent 120,000 144,000 216,000
Salaries 325,000 390,000 585,000
Supplies 86,000 103,200 154,800
Advertising 25,500 30,600 45,900
Utility Bills 92,000 110,400 165,600
Total Operating Expenses 648,500 778,200 1,167,300
Income Or Loss 71,500 85,800 128,700

29. Assets
Cash 30,000
Inventory
Tires 100,000
Rims 50,000
Spare Parts 35,000
Furniture 30,000
Supplies 2000
Computer 12,000
Printer 4000
Prepaid Rent 30,000
Total____________ 298,000
Liabilities
N/P Bridgestone tires 50,000
Owner’s Equity
Fahad Iqbal 62,000
Hamayun 62,000
Zahid Khan 62,000
Rahim Ullah 62,000
Total____________ 298,000
Mid-N Auto Repairers
Balance Sheet
January 1st, 2012
BalanceSheet

30. Initial Investment
298000 + 648500 = 946500
InitialInvestment