Estate agents - they don't have the best reputation, but what can they do to improve it? Where are they going wrong? Feefo surveyed more than 1,000 UK consumers to discover their concept of the perfect estate agent. https://en.business.feefo.com/blog/trust-in-property-what-makes-the-perfect-estate-agent-infographic/

1. TRUST IN PROPERTY:
WHAT MAKES THE
PERFECT ESTATE AGENT?
52% of consumers
said their last estate
agent was efficient
and effective
12% claim their
last agent failed
to deliver
WHAT DO CONSUMERS
THINK OF ESTATE AGENTS?
PICKING THE PERFECT ESTATE AGENT
WHAT FACTORS INFLUENCE CONSUMERS’
ESTATE AGENT CHOICES?
When choosing an estate
agent, TRUST is the most
influential factor with
RECOMMENDATIONS
from friends and family
coming second
For those aged
16 – 24, REVIEWS
are the biggest
influencer
RENTERS:
Reviews
matter most
SELLERS: Want an
agent who will get
them the best deal
BUYERS AND
SELLERS: Most likely
to rely on personal
recommendations
TOP THREE QUALITIES MOST
WANTED FROM AN AGENT:
42% Knowledge
of the local market
1.
34% Ability to
get the best deal
25% Speed
and efficiency
2. 3.
WHAT IMPROVEMENTS DO CONSUMERS WANT?
IN THE FUTURE, CONSUMERS WOULD LIKE TO
SEE TECHNOLOGY IMPROVE:
46
%
46% Paperwork 36% Reference-checking 34% Booking appointments
58% trust reviews
to ‘some extent’
56% of consumers
use reviews to
choose an estate
agent...
...this increases to 68%
for renters
and 70%
for the 25-34
age group
10% completely
trust reviews
30% trust reviews
to ‘a great extent’
REVIEWS CAN BUILD TRUST
Fancy a chat? Get in touch with
questions, and our friendly Feefo
team will be happy to help you.
+44 203 362 4209
Sales@feefo.com
www.feefo.com
Thanks to an unscrupulous few, estate agents aren’t the most trusted people.
Buying and selling a home is one of the most important transactions a
consumer will ever make, so they need someone they can trust to guide
them through the process.
We surveyed 1,152 UK consumers to assess what consumers looks for in
their ideal estate agent and what agents can do to improve their reputation.
DOWNLOAD THE
FEEFO PROPERTY RESEARCH
REPORT TODAY!