1. Buildings
Plant
Manufactured
goods
Disconnected
Abstraction
Since the Industrial Revolution,
economic frameworks in developed
nations have considered the value
of financial and industrial
capital only. Business operations
pursue profits and material wealth
with little regard to the effects
on community and environment.
As a result, people and planet are
suffering. Unethical labour
practices, consumerism, waste and
pollution are just some of the grave
indicators of a flawed dogma fuelled
by greed.
This disconnection from a richer
values system is ultimately
unsustainable. As rampant resource
use and competition for material
wealth continues, the question of
survival for the human race, and
for the planet we inhabit, must
be faced.
Financial
Capitalism
Industrial
Capitalism
Money
Traditional Capital Value
Value of raw
material.
ie: wood
Traditional Capital Value

2. People
Community
Culture
Natural
Resources
Ecosystem
Services
Buildings
Plant
Manufactured
goods
Inclusive
Innovation
Financial
Capitalism
Human
Capitalism
Industrial
Capitalism
Natural
Capitalism
Natural Capitalism: Creating the
Next Industrial Revolution is a 1999
book co-authored by Paul Hawken,
Amory Lovins and Hunter Lovins.
A broader appreciation of the true
value of something can be gained
using the Natural Capitalism model.
People, natural resources and the
services of eco systems, such as
fresh air and the water cycle, are
no longer exploited freely. By
assigning value to these inputs and
systems, the bigger picture of our
vital protective, supportive and
sustaining interrelationship with
each other and with planet can be
seen.
Money
Natural Capital Value
Carbon
Dioxide
Exchange
Vertical
Water Supply
Ground
Structural
Support
Supporter of
eco-system
life forms.
Shade protection
for lower habitat.
Natural food
supply throughout
its lifetime.
Noise pollution
reduction
Natural Capital Value