This picture assesses the changes in Uber's service over time by using the six dimensional model of service innovation and the capabilities for realizing new service experiences and solutions by den Hertog & van der Aa and de Jong, 2010, p. 493. Source: den Hertog, P., van der Aa, W. and de Jong, M. W., 2010. Capabilities for managing service innovation: towards a conceptual framework. Journal of Service Management, Vol. 21 (4), pp. 490 – 514. For high resoluted picture please contact me