branding, athens, rebranding, amsterdam

2. ENTREPRENEUSHIP

3. ATHENS CITY BRANDING
START-UPS
● LOCISH: Mobile application that acts as an electronic travel
guide placing the city's residents in the service of the traveler
● INCREDIBLUE: Mobile application which rents boats to
stakeholders without the involvement of any intermediary
● DOPIOS: mobile application that promises to bring travelers
into contact with the life and pulse of the city to intimate them
with the locals
● ATENISTAS: Voluntary group harnesses the disposal of
Athenian citizens to create. Sponsoring only in material goods.
The various costs of the actions covered by aid members of
subgroups

4. DISADVANTAGES
● Start-ups funded mainly by foreign organizations
and various Greek private initiatives. (e.g. Attica
Ventures, EGG, etc.)
A. Locish: Financing from Silicon Valley
B. Incrediblue: Financing of Greek private
namely OPENFUND
● The Greek government bodies so far do not
support these companies bringing the total
project to promote the name of the firm and not
Athens.

5. AMSTERDAM

6. ● The Amsterdam Marketing working closely with local
corporate, cultural enterprises and government
agencies, to achieve a common goal: to create a
strong economic base in the region of Amsterdam,
attracting the maximum number of meetings per
year.
● To accomplish this, A.M. is working with public and
private organizations, cultural institutions and
universities.
● The target groups that focuses are:
Residents, Visitors, and Business
● Their action is based on research on the current
market situation.

7. ATHENSHOLIC'S RE-BRANDING
Target Groups:
● Greek and foreign entrepreneuers
● Visitors
● Citizens of Athens
Our goal is not to become another
business like the others but to support
and promote existing ones

8. ATHENSHOLIC'S RE-BRANDING
To achieve this:
● Cooperation with the City of Athens
● Request for state funding
● Promotion and advertising start-up
business

9. CONTACT WITH ATHENSHOLIC
● Our Facebook page: Athens-Holic
● Our emails:
zamanikaterina.a@gmail.com
fenia_zanni@yahoo.com
babiskaranik@hotmail.com
natalaaki.kar@gmail.com
zwhmaur@yahoo.com

10. CONTACT WITH ATHENSHOLIC
● Our Facebook page: Athens-Holic
● Our emails:
zamanikaterina.a@gmail.com
fenia_zanni@yahoo.com
babiskaranik@hotmail.com
natalaaki.kar@gmail.com
zwhmaur@yahoo.com