3. ATHENS CITY BRANDING
CURRENT SITUATION
● LOCISH: Mobile application that acts as an electronic travel
guide placing the city's residents in the service of the traveler
● INCREDIBLUE: Mobile application which rents boats to
stakeholders without the involvement of any intermediary
● DOPIOS: mobile application that promises to bring travelers
into contact with the life and pulse of the city to intimate them
with the locals
● ATENISTAS: Voluntary group utilizes the mood of Athenian
citizens for creation. Sponsoring only in material goods. The
various costs of the actions covered by aid members of
subgroups
4. CURRENT SITUATION IN ATHENS
INNOVATHENS
● Municipality of Athens, in addition, lately makes effort to boost
entrepreneuship in Athens through Innovathens
● Innovathens: it is a program that happens in our city and it is
provided to participants – contestants free. Their purpose is to
support any new innovative idea and help it stand on market.
● Innovathens offers:
- Update
- Counseling
- Information on activities and programs for innovation and
entrepreneuship
- Networking with fellow entrepreneuers and colleagues
● This is all done through events, technical seminars and
competitions
5. DISADVANTAGES
During our research we found, however, some important drawbacks,
which are suppressive agent in Athens branding. More specifically:
● New businesses, which were reported, funded mainly by foreign
organizations and various Greek private initiatives. (e.g. Attica
Ventures, EGG, etc.)
A. Locish: Financing from Silicon Valley
B. Incrediblue: Financing of Greek private namely OPENFUND
● The Greek government bodies so far do not support these
companies with the overall project results to promote the name of
the firm and not Athens as a city.
● Municipality of Athens through “Innovathens” aims to generate
business and not in support of already existing ones. Furthermore,
there is no clear niche in the whole program.
7. ● The Amsterdam Marketing is the close cooperation
with local corporate, cultural enterprises and
government agencies, to achieve a common goal: to
create a strong economic base in the region of
Amsterdam, attracting the maximum number of
meetings per year.
● To accomplish this, A.M. works with public and
private organizations, cultural institutions and
universities.
● The target groups that focuses are:
Residents, Visitors, and Business
● Their action is based on research on the current
market situation.
9. ATHENSHOLIC'S RE-BRANDING
PURPOSE
● Our goal is not to become another business like any other, but to
support and promote existing ones.
STRATEGY
To achieve this:
● Promotion and advertising state enterprizes
● “Innovathens”
Two sections:
A. Creating new businesses
B. Strengthening existing
APPROACH
● Social Media
10. CONTACT WITH US
● Our Facebook page: Athens-Holic
● Our Emails:
zamanikaterina.a@gmail.com
fenia_zanni@yahoo.com
babiskaranik@hotmail.com
natalaaki.kar@gmail.com
zwhmaur@yahoo.com
