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Chicago Online Advertising Consultants

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Not sure how to choose an Online Advertising Consultant in Chicago? These tips from FetchLocalCustomers will help! 888.505.6162

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Chicago Online Advertising Consultants

  1. 1. 5 Factors to Consider When Choosing An Online Advertising Consultant with Scott Metcalfe Chief Strategist www.FetchLocalCustomers.com
  2. 2. Selection Factor #1 <ul><li>What types and sizes of businesses does the consultant most often serve? </li></ul><ul><ul><li>Look for businesses similar to yours but beware of a consultant that only serves your exact niche. Why? </li></ul></ul><ul><ul><ul><li>Too set in ways </li></ul></ul></ul><ul><ul><ul><li>Cookie cutter approach </li></ul></ul></ul><ul><ul><ul><li>To myopic </li></ul></ul></ul>
  3. 3. Selection Factor #2 <ul><li>Pay-per-click vs. organic search marketing </li></ul><ul><li>Two most proven local marketing strategies </li></ul><ul><li>Most firms specialize in one or the other </li></ul><ul><li>Both can work though… </li></ul><ul><li>Recent studies indicate that pay-per-click effectiveness is dropping while becoming more expensive </li></ul>
  4. 4. Selection Factor #3 <ul><li>Turnkey system or more work for you? </li></ul><ul><li>Some consultants “do” others “show” </li></ul><ul><ul><li>Know what you want </li></ul></ul><ul><ul><li>Most business owners are looking for more than advice </li></ul></ul><ul><ul><li>If you’re already too busy then look for consultants who offer a turn-key solution, not just advice! </li></ul></ul>
  5. 5. Selection Factor #4 <ul><li>Depth and breadth of experience </li></ul><ul><li>Look for experience in marketing and advertising outside of “online” </li></ul><ul><li>Solid experience in strategy, sales process and other relevant fields will help ensure a well crafted solution </li></ul>
  6. 6. Selection Factor #5 <ul><li>Tactics or complete advertising system? </li></ul><ul><li>!!Most Important Factor of all!! </li></ul><ul><li>Lot’s of consultants like to throw “flavor-of-the-month” tactics at your problems </li></ul><ul><li>Look for a well thought out and proven SYSTEM to bring you new customers that creates: </li></ul><ul><ul><li>Traffic </li></ul></ul><ul><ul><li>Conversions </li></ul></ul><ul><ul><li>Conversations </li></ul></ul>Want all the details? Read the full transcript here
  7. 7. Looking for information that will help you make the best possible local advertising and marketing decision? Then by all means, please download our free report “ 10 Things You Must Know About Local Business Marketing Before You Invest Another Dime” using the link below Local Online Advertising That Works!

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