Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your Community
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NextDoor co-founder Sarah Leary guides you through the process of building thriving sub-groups in your community. This is essential for almost every community out there.
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Sarah Leary - How To Get Members To Build Successful Sub-Groups Within Your Community
- 1. Introducing Nextdoor FeverBee SPRINT
- 2. Nextdoor is the private social network for the neighborhood
- 3. There are social networks for many important parts of our lives
- 4. Yet there is no social network for the part of our lives closest to home ?
- 5. Social networks in a neighborhood lower crime, improve public health and raise test scores. Robert Putnam, Harvard Professor and Author, Bowling Alone “ “
- 6. 29% of Americans know only a few of their neighbors and 28% know none of their neighbors by name. Pew Research Center, June 2010
- 7. Nextdoor helps bring back a sense of community to the neighborhood
- 8. Built from the ground-up for the neighborhood Private Real names and address verification; no public access Local Discrete neighborhood boundaries; map-based UI Useful Recommendations, classifieds, events, crime/safety, and more
- 9. An entire year devoted to product-market fit 2 YEARS AGO 176 Neighborhoods 25,000 20,000 15,000 10,000 5,000 0 LAUNCH 1 YR 2 YR
- 10. Today, over 30% of U.S. neighborhoods use Nextdoor TODAY 44,710 Neighborhoods 25,000 20,000 15,000 10,000 5,000 0 LAUNCH 1 YR 2 YR 3YR
- 11. Penetration in major cities is strong and growing San Francisco 95% Denver 92% San Diego 81% Chicago 66% Seattle 90% Dallas 65% San Jose 81% Atlanta 79% Portland 82% St Louis 64% Austin 82% Cincinnati 78%
- 12. Member engagement is very strong 41% growth in neighborhoods over last 3 months 46% of members have contributed content 2M member messages sent per day 20k member invitations sent per day 60 new neighborhoods launch every day
- 13. Everyday use cases Recommendations 26% Classifieds 14% Community Issues 22% Events 11% Other 7% Crime and Safety 20%
- 14. Nextdoor is the lifeline to the neighborhood USEFUL ESSENTIAL Meet your neighbors Borrow a ladder Organize a block party Discover a handyman Receive an urgent alert Find your lost pet Neighborhood watch
- 15. How to build successful sub-groups
- 16. Key ingredients to building community • Find a champion • Define the community • Reach critical mass • Foster growth and engagement • Support member-driven moderation
- 17. We have a multi-step process for finding good Founding Members Apply Define neighborhood Verify address Launched neighborhood Recruit neighbors
- 19. Founding Members define neighborhood boundary and name
- 20. Members verify their address
- 21. A neighborhood needs 10 verified members in 21 days to launch
- 22. Founding Members must be successful at every step to launch Apply Define neighborhood Verify address Launched neighborhood Recruit neighbors
- 25. Thousands of postcards sent by members every day
- 26. Engagement is driven through mobile apps and daily emails
- 27. Supporting our neighborhood Leads • Special attention from our support team • Member resources • Leads Forum • Leads meet-ups • Member-driven moderation • Mute • Flag • Nearby Neighborhoods • Email settings
- 28. Sub-groups should be built from the ground up
- 29. Thank you Sarah Leary, sarah@nextdoor.com