Fake door testing
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In a sentence: you show the users an option that is not actually exists in order o measure clicks / actions
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Fake door testing
- 2. #Innovation Consultant @Talent Garden # Start-ups and Growth Hacking # Founder @Skillando Digital Volunteering Filippo Scorza
- 3. 🦶 My journey Engineering Design Startup Amyko Startup Whataform Digital Volunteer Skillando Faculty Talent Garden Corporate Innovation Molti side projects - Blogging @filipposcorza.com
- 5. 💎 Fake door
- 6. YOU SHOW THE USERS AN OPTION THAT IS NOT ACTUALLY EXISTS 💎 Fake door
- 7. AFTER THE USER CLICKS/ REGISTERS, YOU LET HE/SHE KNOWS THAT THIS PRODUCT/ SERVICE IS NOT YET AVAILABLE 💎 Fake door
- 8. BY MEASURING HOW MANY USERS SHOWED INTEREST, YOU CAN MAKE BETTER DECISIONS ABOUT THE NEXT STEP OF THE DEVELOPMENT PROCESS 💎 Fake door
- 9. 💎 Fake door
- 10. 💎 Fake door
- 11. 💎 Fake door
- 12. 💎 Fake door
- 13. 💎 Fake door
- 14. 💎 Fake door
- 15. 💎 Fake door
- 16. 💎 Fake door
- 17. THE USERS SHOULD NOT KNOW THAT THERE IS NO PRODUCT 💎 Fake door
- 18. YOU NEED TO FIND THE RIGHT BALANCE BETWEEN HOW UNBIASED YOU WANT YOUR EXPERIMENT TO BE AND HOW SCAMMY AND GUILTY YOU WANT TO FEEL AT THE END OF THE DAY source 💎 Fake door
- 19. DEFINE THE RIGHT METRICS! JUST LIKE WITH EVERY OTHER EXPERIMENT, YOU NEED EASY-TO- MEASURE AND EASY-TO-UNDERSTAND GOALS! source 💎 Fake door
- 20. CTR, NUMBER OF REGISTERED USERS, % OF REGISTERED USERS, LEADS, ETC source 💎 Fake door
- 21. IT’S NOT A VERY NICE THING TO DO… THERE WILL BE VISITORS WHO WILL SAY THAT YOU “SCAMMED” THEM! source 💎 Disadvantages
- 22. YOU HAVE TO BE VERY CAREFUL WITH IT IF YOU ARE ALREADY IN BUSINESS AND YOU WANT TO USE THIS METHOD TO VALIDATE A NEW FEATURE. source 💎 Disadvantages
- 23. ✏ Keep in touch Scrivimi
- 24. 👋 That’s all folks: hello@filipposcorza.com