2. 🎯 INNOVATION MANAGER @TALENT GARDEN
💣 START-UPS and GROWTH HACKING
♥ FOUNDER @SKILLANDO DIGITAL VOLUNTEERING
FILIPPO SCORZA
3. 🦶 My journey
Engineering Design Startup
Amyko
Startup
Whataform
Digital
Volunteer
Skillando
Faculty
Talent
Garden
Corporate
Innovation
Molti side projects - Blogging @filipposcorza.com
4. PROTOTYPE
Show the prototype to real
users outside the
organisation
VALIDATE
Build something quick and
dirty to show to users
by focusing on usability
Choose the best idea and
storyboard it
IDEATION
User interviews, insights,
research, mind mapping
and challenge design
DEFINE
Who are your users, their
needs, pains and
expectations, the context
UNDERSTAND
💎 Design thinking process
5. EMPATHISE DEFINE IDEATE PROTOTYPE TEST
EMPATHISE TO HELP
DEFINE THE PROBLEM
LEARN ABOUT USER
TRHOUGT TESTING
TESTS CREATE NEW IDEAS
FOR THE PROJECT
LEARN FROM PROTOTYPE TO
SPARK NEW IDEAS
TESTS REVEAL INSIGHTS THET
REDEFINE THE PROBLEM
💎 Design thinking process
6. Many times, we tend to invest in exciting
new ideas, brainstorming, and planning
for their implementation until we realise,
after launching them, that our brilliant
designs had no traction with our users
🤔 The problem
7. If a picture is worth a thousand words,
then a prototype is worth a thousand
meetings!
🤓 Approach
8. Prototyping quickly, and frequently, is the
best way to test your assumptions, learn
about users, and improve on your ideas
🤓 Approach
9. Prototyping comes in by providing a
set of tools and approaches for
properly testing and exploring ideas
before too many resources get used.
🤓 Approach