Finpro presentation material in Wind Power Opportunities in Latin America seminar, Vaasa 14.02.2013

1. Wind Power Opportunities in Latin
America
Seminar with Merinova
Vaasa February 14th 2013
Matti Landin, Finpro Brazil

2. Contents
• Introduction to Latin America
• Wind Power
• In Brazil
• In Mexico
• In Argentina, Uruguay, Chile, Peru and Colombia
© Finpro 2
Source: *CIA World Factbook** World Bank Doing Business 2011 study

3. Latin America as a market area
Finpro Americas

4. Basic economic data
Population* Millions of GDP (PPP)* USD GDP per capita* USD /
habitants person
Brazil 205 Brazil 2,282 trillion Argentina 17,400
Mexico 112 Mexico 1,657 trillion Chile 16,100
Colombia 45 Argentina 709 billion Uruguay 15,400
Argentina 42 Colombia 470 billion Mexico 15,100
Peru 29 Peru 299 billion Brazil 11,600
Chile 17 Chile 281 billion Colombia 10,100
Uruguay 3 Uruguay 52 billion Peru 10,000
GDP growth rate* % in 2011 Inflation 2011* % Ease of doing Rank
business**
Argentina 8,0 Argentina 22 (2010) Chile 39 / 183
Chile 6,5 Uruguay 7,8 Peru 41 / 183
Peru 6,2 Brazil 6,5 Colombia 42 / 183
Uruguay 6,0 Colombia 3,7 Mexico 53 / 183
Colombia 5,7 Mexico 3,5 Uruguay 90 / 183
Mexico 3,5 Chile 3,3 Argentina 113 / 183
Brazil 2,7 Peru 3,0 Brazil 126 / 183
© Finpro 4
Source: *CIA World Factbook** World Bank Doing Business 2011 study

5. Myths and Facts about Latin America
Only two main
languages, Spanish
Difficult to find and Portuguese,
a partner… 1,100 Billion€ English widely
turnover spoken
ASIA is the 6th and 11th
Networking… only center economies
I don’t have time of the global in the
for that business now world
TODAY THE 3,6 billion
REALITY IS € turnover
Too difficult market DIFFERENT 20 000
- too much bureaucracy.. employees
FOR THE
FINNISH
COMPANIES 220 M€
imports
Mañana … Poor countries Culture
similar
things will be never done to
Europe
© Finpro

6. Finnish Business in Latin America in 2013
• Economical growth considerably higher than in the USA or in EU.
• Very important market of Finnish technology for Forest Industry, Mining,
Telecom and Energy sectors. For example top mining technology companies
get 15-25 % of their turnover from Latin America.
• Market potential for competitive niche suppliers of almost any sector and any
size
• Over 100 subsidiaries of Finnish companies established in LA, employing
approximately 30,000 persons and invoicing more than 5 Billion EUR per year
• Some 500 Finnish companies are exporting to LA countries
• Improving but partly still challenging business environment
• Mexico and Chile have Free Trade Agreements with the EU (no import
Duties). Colombia and Peru already finalized negotiations. Central America is
negotiating

7. Finpro
• Finpro is a globally operating expert organization
which helps Finnish companies to international
success.
• Today Finpro has over 350 professionals working
in 66 offices in more than 40 countries.
• Finpro’s consultants completed 1139 assignments
in 2010.
• Finpro’s service offering is a unique combination
of strong industry sector and target market knowledge,
foresight and expertise in the internationalization
process.
Finpro was founded by Finnish companies in 1919 and now has 550 members: Finnish companies, the
Confederation of Finnish Industries, the Federation of Finnish Enterprises and the Federation of Finnish
Technology Industries. As a public-private partner, Finpro belongs to the Ministry of Employment and the
Economy Group and works closely with other operators in Finnish innovation ecosystem such as
ELY-centers, Tekes and the Ministry for Foreign Affairs.
18/02/2013 © Finpro 8

8. Finpro presence in Americas
Finpro Mexico also covers currently
Colombia, Peru, Ecuador, Bolivia, Toronto
Central America, Venezuela and the
Caribbean Islands
Santa Clara
Stamford
Uruguay is covered from Argentina Houston
Mexico City
Finpro will still strengthen the presence
in the region due to the demand of the Bogotá
Finnish companies and during 2012
two new project offices are planned to
be opened: Bogotá, Colombia and Lima
Lima, Peru Rio de Janeiro
Sao Paolo
Santiago de Chile
Buenos Aires
18/02/2013 © Finpro 9

9. Finpro supports Finnish companies in all
stages of internationalization
Planning Planning Establishing a Improving
International Growth Market Entry Presence Market Position
International
Entry Options Partner Search Sales Accelerator
Growth Plan
Test Drive Sales Channel
Direct Sales Market Monitor
Development
Right Markets Establishing Acquisition
Company Candidate Search
Supplier Evaluation Trend Pulse
Export Partner
Groups
18/02/2013 © Finpro 10