Read our top 10 email marketing tips for financial advisors! Learn how to improve your communication and efficiency with both current clients and potential prospects. For more financial advisor tips, visit: http://access.backporchvista.com/socialmedia

1. Email Tips
TOP 10
FOR FINANCIAL ADVISORS

2. Image courtesy: blog.mailchimp.com/
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3. for greater relevance.
Segment audience
Divide your overall list into
groups based on shared
behaviors or personality traits.

4. Test open times.
Find out when your clients
are paying attention.
There’s no golden rule.

5. Always send the email
“from”you. Emails coming from
real people vs.
corporate identities
are more likely to
get opened.

6. SUBJECT LINE.
Spend 50% of your time crafting a subject line
that will get your email opened.
Create a killer

7. Use email to build relationships,
not sell products.
don’t sell.
Serve,

8. ONE SECOND.
State a clear purpose
in the first 7 words of
the email.
You have

9. Less is more.
Don’t write a novel. It won’t be read, and
your purpose will be lost in the clutter.

10. Develop your Email
signature.
Email signatures are no less
important than business cards.
They speak volumes about
your competence.

11. +social channels.
Include your LinkedIn, Facebook, Twitter,
or other profiles in your email signature.
Add your

12. Email Tips
TOP 10
FOR FINANCIAL ADVISORS
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