In today’s presentation we are going to look at why mobile marketing is so important for small businesses and the 4 mobile marketing steps every business should take. So let’s get started!

1. 4 mobile marketing
steps every business
should take
by FitSmallBusiness.com

2. Why You Need to Start
Mobile Marketing Now
Everyone knows that there has been a ton of growth in
the number of smart phones over the last few years, but
these stats may still surprise you:

3. •There
are more than 140
million smartphone owners in
the US.
•US Smartphone penetration is
growing at 30% a year.

4. •Smart
phones and tablets
represents 52% of total time
spent online by US Consumers.
•There are now more people
globally who own a cellphone
than own a toothbrush.

5. ACTION ORIENTED
When people search for things using their smartphone, they are
action oriented.
This means that when people are searching on their smartphone
they are often looking for a local business to visit or local services.

6. STEP 1:
Get Your Mobile Website into Shape

7. Having a mobile site not only makes it easier for customers
to find you on their mobiles, but also...

8. ...puts you one step ahead of the competition. According
David Moth from Econsultancy.com 45% of businesses still
do no have a mobile site or app.

9. The two most important factors
for your mobile website are:
1. That it’s easy to find 2. That the site loads quickly
information the costumer is on the slower mobile
looking for on the smaller connections.
screen.

10. This means that you can focus on
what’s most important:
•Your store hours.
•Location info
prominently.
•Your about us page.
Most used things, like menus •Phone number
•
displayed
displayed
prominently with the ability to
or booking appointments if you
click to call.
are a Doctor’s office.

11. Responsive Vs. Non Responsive
In our opinion, and the opinion of other
marketers we respect, non responsive
websites are the way to go.
(Read more on why here)

12. Responsive Vs. Non Responsive
Responsive websites are the ones that
automatically adjust to fit on mobile
screens. Non-responsive sites are
designed specifically for mobile.
In our opinion, and the opinion of other
marketers we respect, non responsive
websites are the way to go.
(Read more on why here)

13. Godaddy offers an easily
customizable free mobile site
with their deluxe hosting
package. Here is a list of 5
other services you can use to
create your mobile website.
(Click here to learn more about creating
a mobile website)

14. STEP 2:
Get youR profiles straight third party
sites where customers look for you.

15. Make sure your profiles are
properly setup, since customers
can find you on other mobile
applications they use to search
for businesses like yours.

16. •Yelp (Use our Definitive Guide
to Yelp to set up your profile)
•Facebook (Use our Guide to
Seetting Your Facbook Profile)

17. • Google Plus/Google Maps (Use
our Guide to Setting Up Your
Google Plus Page)
• YP Yellow Pages
(For a list of apps that customers
may use click here)

18. STEP 3: Encourage people to check in
from your location.

19. You can increase your
company’s visibility on
many of these networks by
encouraging people to
“check in” from your
location.

20. An effective way to get
people to check in is by
offering them something
like a discount to do so.

21. Here is a nice free service
from CheckinQRCode.com
that allows you to do this on
facebook with a QR Code.
For more on using QR Codes
see this article.

22. STEP 4:
Advertise your business when people
search Google on their mobile phones.

23. Let’s say that you are a dentist that offers emergency
dental services. You can show up as the number 1 result
in Google when people search for “emergency dentist”
on their mobile phone within 5 miles of your office.
(Click here for more help with your mobile advertising efforts)

24. And Finally...

25. To learn how to be a more successful
entrepreneur visit us at....

26. www.FitsmallBusiness.com
(Thanks for watching)

27. www.FitsmallBusiness.com
(Thanks for watching)

28. www.FitsmallBusiness.com
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