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TELL YOUR STORY VISUALLY
90%
90% OF INFORMATION
TRANSMITTED TO THE
BRAIN IS VISUAL
“STORIES CHANGE OUR BRAINS”
- Dr. Paul Zak, Director, Center for Neuroeconomics Studies, Claremont Graduate University
1900% INCREASE IN MENTIONS
BY TELLING STORIES VS. USING
TRADITIONAL MESSAGING
67%
67% OF U.S. CONSUMERS
TRUST CLEAR PHOTOS
MORE THAN PRODUCT
RATINGS
44%
44% OF SOCIAL MEDIA
USERS ARE MORE LIKELY
TO ENGAGE WITH VISUAL
BRANDS
Why Stories?
Why Visual?
Why Use FlashStock?
25%
25% INCREASE IN
CONVERSION BY USING
AUTHENTIC, CUSTOM
IMAGERY
Sources:
1.  adage.com/article/digital/effective-ad-
creative-instagram-photo/292906/
2.  greatergood.berkeley.edu/article/item/
how_stories_change_brain
3.  fastcompany.com/3000794/rise-visual-
social-media, slideshare.net/
performics_us/performics-life-on-
demand-2012-summary-deck
4.  heidicohen.com/5-facts-prove-visual-
content-is-a-guaranteed-winner/
5.  blog.hubspot.com/blog/tabid/6307/bid/
33423/19-Reasons-You-Should-Include-
Visual-Content-in-Your-Marketing-
Data.aspx
6.  Thanks to Roman Kovbasyuk, Martin
Vanco, Till Teenck, and Kokopako from
the Noun Project for imagery
7.  blog.readz.com/brand-storytelling-and-roi/
70% HIGHER ANNUALIZED
REVENUE GROWTH FOR
STORYTELLING BRANDS
320%
320% INCREASE IN
ENGAGEMENT BY CLIENTS
USING FLASHSTOCK
PHOTOS

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Tell Your Story Visually

  • 1.     TELL YOUR STORY VISUALLY 90% 90% OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL “STORIES CHANGE OUR BRAINS” - Dr. Paul Zak, Director, Center for Neuroeconomics Studies, Claremont Graduate University 1900% INCREASE IN MENTIONS BY TELLING STORIES VS. USING TRADITIONAL MESSAGING 67% 67% OF U.S. CONSUMERS TRUST CLEAR PHOTOS MORE THAN PRODUCT RATINGS 44% 44% OF SOCIAL MEDIA USERS ARE MORE LIKELY TO ENGAGE WITH VISUAL BRANDS Why Stories? Why Visual? Why Use FlashStock? 25% 25% INCREASE IN CONVERSION BY USING AUTHENTIC, CUSTOM IMAGERY Sources: 1.  adage.com/article/digital/effective-ad- creative-instagram-photo/292906/ 2.  greatergood.berkeley.edu/article/item/ how_stories_change_brain 3.  fastcompany.com/3000794/rise-visual- social-media, slideshare.net/ performics_us/performics-life-on- demand-2012-summary-deck 4.  heidicohen.com/5-facts-prove-visual- content-is-a-guaranteed-winner/ 5.  blog.hubspot.com/blog/tabid/6307/bid/ 33423/19-Reasons-You-Should-Include- Visual-Content-in-Your-Marketing- Data.aspx 6.  Thanks to Roman Kovbasyuk, Martin Vanco, Till Teenck, and Kokopako from the Noun Project for imagery 7.  blog.readz.com/brand-storytelling-and-roi/ 70% HIGHER ANNUALIZED REVENUE GROWTH FOR STORYTELLING BRANDS 320% 320% INCREASE IN ENGAGEMENT BY CLIENTS USING FLASHSTOCK PHOTOS