Florence Merrien

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13 years digital services manager with a long-life passion for innovative services and 2 main skills: 1. Key account management: Digital Service Design (strategy, marketing, UX, delivery...), program management, presales, team management - Some customers: Coca Cola, Renault, SNCF, SFR, La Banque Postale, francetv info 2. New activities & marketing solutions: strategy, marketing offer, business plan, organization, commercial launch, recruitment, budget, commercial and team management - Activities: FullSIX mobile department, Backelite at home & Performance offers, presales strategic planning & partnerships strategy (Backelite) Main sectors : Bank & insurance (La Banque Postale, LCL, All...

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About

Florence Merrien

Presentations

Optimiser le ROI d'un dispositif mobile

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BLSTK Replay n°125 - la revue luxe et digitale 16.05 au 22.05.15

Design+Performance Velocity 2015

User Behavior: Mobile Usage Trends 2015

TrustUX: balancing personalisation and privacy to create understanding and trust (Strata+Hadoop World)

Experience is the Brand (How to Build a Brand Worth Talking About)

Build Apple Watch Apps for the Enterprise

L'Apple Watch crée l'événement et bouscule le marché des smartwatches

Mapping the customer experience: innovate using customer experience journey maps

The Joy of Data Driven Storytelling

Tendances digitales 2015

7 tendances E-commerce 2015

25 Time Management Hacks to Kickstart the New Year

8 Pitch d'Experts sur lesappawards 2014

Comprendre l'expérience client multi-écrans

3 étapes clés pour réussir son application mobile

Infographie : les données clés du mobile en France

AppStore and Google Play Comparison (Apps & Oranges)

Infographie mappy web to store

Global mobile consumer survey 2013

Le Showrooming et les magasins : rêve ou cauchemar ?

Le responsive design : adapter ses contenus aux formats mobiles

Aso : App Store Optimisation et le marketing mobile

Etat des lieux du mobile en France - Mai 2012

Introduction au Responsive web design

Les tendances E-commerce en 2012