We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
18. Source: Flurry Analytics, ComScore, 2014-2015
MID & LONG
TAIL APPS
GROWTH IN TIME SPENT BY APP TYPE
Mid to Long Tail Apps Driving Increase in Time Spent
18%
8%
TOP 25 APPS
34. MONTHLY FLURRY SESSIONS
DATA FROM OVER 800,000 APPLICATIONS
Sources: Flurry Analytics
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIAL
NETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA
35. 2015: ANOTHER YEAR OF GROWTH
MEDIA, PRODUCTIVITY & EMOJIS GIVE MOBILE 58% YOY GROWTH
Sources: Flurry Analytics, 2014-2015
332%
135%
125%
81%
54% 53% 52% 51%
21%
-1%
Personalization News &
Magazines
Utilities &
Productivity
Lifestyle &
Shopping
Travel &
Navigation
Sports
Health &
Fitness
Messaging &
Social
Music, Media &
Entertainment
Average 58%
Games
36. MOBILE ADDITION CONTINUES TO RISE
WORLDWIDE DAILY APP USAGE DISTRIBUTION (MILLIONS)
Sources: Flurry Analytics
784
440
176
985
590
280
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
37. MOBILE ADDICTS
COMPARED TO WORLD POPULATION RANK
Sources: Flurry Analytics
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
38. 158 162
220
251
US: MORE THAN 4 HOURS A DAY
ON MOBILE DEVICES IN THE US
Sources: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
MOBILE TIME SPENT (MINUTES)
20%
BROWSER BROWSER
10%
TIME IN
BROWSER
DECREASED
BY HALF
-50%14%
BROWSER BROWSER
9%
Q1 2013 Q2 2014 Q2 2015 Q4 2015
39. US TIME SPENT
ON GAMING (MINUTES)
Sources: comScore, Flurry Analytics, June 2015
52
33Q2 2014 Q2 2015
GAMING
-36%
40. US TIME SPENT
ON MESSAGING & SOCIAL (MINUTES)
Sources: comScore, Facebook, Flurry Analytics, June 2015
45
68
Q2 2014 Q2 2015
MESSAGING & SOCIAL
+50%
including Facebook
41. US TIME SPENT
ON ENTERTAINMENT (MINUTES)
Sources: comScore, Pandora, Flurry Analytics, June 2015
13
44
Q2 2014 Q2 2015
ENTERTAINMENT
+240%
including YouTube
42. MEDIA CONSUMPTION IS IN APPS
INCLUDING SOCIAL & MESSAGING (MINUTES)
Sources: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study, October 2014., Flurry Analytics
46
96
Q2 2014 Q2 2015
DAILY MINUTES/US CONSUMER
+108%
43. … AND NOT ON TRADITIONAL TV
CHANGE IN HOURS SPENT WATCHING TRADITIONAL TV PER MONTH BY AGE GROUP
Sources: MediaRedef/Neilsen, Live + VOD + DVR, Q2 2015 v. Q2 2010
18%
3%
-15%
-42%
-46%
-36%
-18%
65+ 50-64 35-49 25-34 18-24 12-17 2-11
April
44. MOBILE IS ABSORBING ITS MINUTES
TIME SPENT IN MOBILE APPS AND ON TV (US, MINUTES)
Sources: Flurry Analytics, US Department of Labor Statistics
168 168 168
126
139
198
2Q 2013 2Q 2014 2Q 2015
TV APPS
45. AND SOME OF ITS REVENUES
GLOBAL MOBILE REVENUES (BILLIONS)
Sources: Flurry Analytics, eMarketer, AppAnnie, Apple
$21
$33
$23
$31
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
53. PHABLETS DRIVING EARLY STAGE HARDWARE REFRESH
27% OF ALL 2015 ACTIVATIONS WERE PHABLETS
Sources: Flurry Analytics, 2015
Full-size Tablets Small Tablets Phablets Medium Phones Small Phones
2015
2014
9% 9% 27% 54% 1%
11% 11% 13% 63% 2%
17% 12% 4% 64% 3%2013
54. WORLDWIDE TIME-SPENT SKYROCKETS ON PHABLETS
OVER INDEXES ON PHABLETS ALMOST 3 TO 1
Source: Time Spent on Mobile by Form Factor, Flurry Analytics, 2014 to 2015
26%
81%
334%
85%
8%
Full-size Tablet Small Tablets Phablets Medium Phones Small Phones
55. PHABLETS DOMINATE IN 2016
QUARTERLY FORM FACTOR DISTRIBUTION FORECAST
Sources: Flurry Analytics, 2016: Note: Form factor distribution projections based on linear and second degree polynomial regression models
Full-size Tablets Small Tablets Phablets Medium Phones Small Phones
2Q 2017 3% 9% 59%
35%
1%
29%
4% 9% 52%
39%6% 9% 46%
1Q 2017
4Q 2016
3Q 2016
2Q 2016
1Q 2016
4Q 2015
43%7% 9% 41%
47%8% 9% 36%
49%8% 9% 32%
1%51%9% 10% 29%
57. PHABLETS: GREAT FORM FACTOR FOR MEDIA
GROWTH RATE OF MEDIA APPS OVER INDEXES ON PHABLETS
Sources: Flurry Analytics, 2014-2015 YoY Growth Rate
721%
274%
88%
135%
53%
21%
News & Magazines Sports Music, Media & Entertainment
5.16x
5.34x
4.19x
PHABLET ALL DEVICES
85. Lessons
Choose events & parameters wisely!
Put focus on the main user flows
Run lots of quick experiments
Use Flurry Explorer for real-time analytics and
funnel analysis
|
113. EXPLOSIVE GROWTH FOR 3P IN-APP NATIVE IN 2015
2015 GLOBAL AD REQUESTS BY QUARTER
Source: Yahoo App Publishing, January 2016
88
175
263
350
Q1 Q2 Q3 Q4
BILLLONS
115. NATIVE IS GLOBAL
3P NATIVE IN-APP REQUESTS BY REGION
Source: Yahoo App Publishing, 2015
42B
requests
in NA
192B
requests in
Europe
75B
requests
in
APAC
60B
requests
in
LATAM
116. NATIVE DELIVERS SUPERIOR CPMS
Source: Yahoo App Publishing, Oct 2015 - Mar 2016
Native 320x50 Banner
eCPM
+70%
126. Building Sustainable Growth Models
Arun Kumar
Keynes Cheng
Tony Tsai
Jimmy Lee
Roger Lo
Head of Digital Marketing, Carousell
Co Founder, LIVEhouse.in
Marketing Manager, Perfect Corp
Director, Mobile Products & Design, Yahoo APAC
Strategy & Business Operations, Yahoo APAC
127. Monetization in Action
Aaron Chiou
Doris Liang
Taco Chen
Quincy Chen
Business Development, Gogolook
Executive Assistant to CEO, CHOCOLABS
Producer, Fourdesire
Head of APAC Mobile Syndication, Yahoo