Mobile usage has grown significantly since 2011, with mobile sessions reaching 2 billion per day and over 720,000 new apps being added to app stores per month. People on average now spend over 3 hours and 40 minutes per day on their mobile devices, with time spent on messaging and social increasing by 50% and entertainment increasing by 240% from the second quarter of 2014 to the second quarter of 2015. In-app purchases and mobile ads now generate more global mobile revenue than mobile search ads. Content discovery has become integrated with social experiences, and communities now serve as distribution channels for content.

1. Mobile Developer Conference
N Y C 8 26 15
Mobile Revolution: Seven Years On
Simon Khalaf, SVP, Publisher Products

2. M D C N Y C
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIAL
NETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA
MONTHLY FLURRY SESSIONS
Source: Flurry Analytics

3. M D C N Y C
APPS
720,000
DEVICES
PER MONTH
2B
SESSIONS
PER DAY
10B
Source: Flurry Analytics

4. M D C N Y C
784
440
176
985
590
280
MOBILE ADDICTION CONTINUES TO RISE
Worldwide Daily App Usage Distribution (Millions)
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics

5. M D C N Y C
MOBILE ADDICTS
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
Compared to World Population Rank
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
Source: Flurry Analytics

6. M D C N Y C
158 162
220
3 HOURS AND 40 MINUTES A DAY
On Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35%
MOBILE TIME SPENT (MINUTES)
20%
BROWSER BROWSER
10%
TIME IN
BROWSER
DECREASED
BY HALF
-50%14%
BROWSER
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

7. M D C N Y C
US TIME SPENT ON MOBILE
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

8. M D C N Y C
US TIME SPENT
52
33
Q2 2014 Q2 2015
On Gaming (Minutes)
GAMING
-36%
Source: comScore, Flurry Analytics, June 2015

9. M D C N Y C
US TIME SPENT
45
68
Q2 2014 Q2 2015
On Messaging & Social (Minutes)
MESSAGING & SOCIAL
+50%
including Facebook
Source: comScore, Facebook, Flurry Analytics, June 2015

10. M D C N Y C
US TIME SPENT
13
44
Q2 2014 Q2 2015
On Entertainment (Minutes)
ENTERTAINMENT
+240%
including YouTube
Source: comScore, Pandora, Flurry Analytics, June 2015

11. M D C N Y C
MEDIA CONSUMPTION IN APPS
Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study, October
2014., Flurry Analytics
46
96
Q2 2014 Q2 2015
Including Social & Messaging (Minutes)
DAILY MINUTES/US CONSUMER
+108%

12. M D C N Y C
IS KING AGAIN

13. M D C N Y C
$21
$33
$23
$31
CONSUMERS PAY FOR CONTENT
Global Mobile Revenues (Billions)
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple

14. M D C N Y C
CONTENT DISCOVERY
HAS BECOME PART OF
THE SOCIAL EXPERIENCE

15. M D C N Y C
COMMUNITIES HAVE BECOME THE DISTRIBUTION
CHANNEL

16. M D C N Y C
US PAID TV SUBSCRIBER GROWTH
Q4 2006 to Present (%)
3%
2%
1%
0
-1%
‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14‘06 ‘15

17. M D C N Y C
THANK YOU!