Mobile Apps Driving Major Growth and Economic Impact
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Flurry CEO Simon Khalaf's 2015 State of Mobile presentation from the Yahoo Mobile Developer Conference. The latest stats from Flurry Analytics, including the growth of the $3.3 TRILLION mobile economy!
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Mobile Apps Driving Major Growth and Economic Impact
- 2. 0 63 125 188 250 May-08 Jul-08 Sept-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sept-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sept-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sept-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sept-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sept-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sept-14 Nov-14 Jan-15 SEVEN YEARS IN: NOTHING BUT GROWTH MONTHLY SESSIONS MEASURED BY FLURRY FROM 630K+ APPS AND 200K DEVS SOURCE: FLURRY ANALYTICS TOTALSESSIONS(BILLIONS) MUSIC GAMING M&E SOCIAL NETWORKING LOGISTICS & TRAVEL RETAIL MESSAGING TV
- 3. • MAINSTREAM INDUSTRY SEGMENTS JOINING THE APP REVOLUTION • PHABLETS • APP CONTENT EXPLOSION MAJOR GROWTH FACTORS
- 4. TIME SPENT ON IOS AND ANDROID CONNECTED DEVICES SOURCE: FLURRY ANALYTICS, COMSCORE, NETMARKETSHARE
- 5. GROWTH IN TIME SPENT BY APP TYPE US DAILY AVERAGE (MIN) SOURCE: FLURRY ANALYTICS, COMSCORE
- 6. ANNUAL GROWTH IN APP USAGE (SESSIONS) SOURCE: FLURRY ANALYTICS AVERAGE 76%
- 7. 2013 2014 203% 115% 103% 76% OVERALL MESSAGING & SOCIAL MESSAGING CONTINUED ITS STUNNING GROWTH PERCENTAGE USAGE GROWTH FROM PREVIOUS YEARS (SESSIONS) SOURCE: FLURRY ANALYTICS
- 8. CHINA MOBILE WHATSAPP FACEBOOK WECHAT SNAPCHAT LINE AT&T NTT KAKAO SK TELECOM 700 500 460 200 170 66 50 34 SOURCES: PUBLICLY DISCLOSED NUMBERS; SNAPCHAT: TECHCRUNCH (DEC2014) CREATING PLATFORMS RIVALING MAJOR TELCOS SUBSCRIBERS (TELCOS) OR MONTHLY ACTIVE USERS (OTT APPS) IN MILLIONS MESSENGER 700 105
- 9. PRODUCTIVITY & UTILITY APP USAGE BY HOUR OF DAY (TABLETS ONLY) SOURCE: FLURRY ANALYTICS, 100K DEVICE SAMPLE, FEB 2014
- 10. 63% Apps 37% Browsers 2013 2014 TIME SPENT IN ONLINE RETAIL DISTRIBUTION 52% 66% MOBILE DESKTOP SOURCE: COMSCORE, INTERNET RETAILER TIME SPENT IN ONLINE RETAIL IS SHIFTING TO MOBILE & APPS
- 11. 58% Browsers 42% Apps 2013 2014 66B 78% YEAR-OVER-YEAR GROWTH DISTRIBUTION BY REVENUES 118B 21% SOURCE: COMSCORE, INTERNET RETAILER …AND M-COMMERCE SALES ARE GROWING FAST M-COMMERCE SALES BY LEADING 500 M-COMMERCE RETAILERS
- 12. DISTRIBUTION OF TIME SPENT IN SHOPPING APPS (US ONLY) SOURCE: FLURRY ANALYTICS, 100K SAMPLE, ANDROID DEVICES ONLY, FEB 2014 AWAY AROUND THE HOUSE, WORKPLACE OR COLLEGE
- 13. PHABLETS: FASTEST GROWING DEVICE TYPE % GROWTH IN USAGE (JANUARY 2014- JANUARY 2015) -50% 0% 50% 100% 150% 200% SMALL PHONES MEDIUM PHONES PHABLETS SMALL TABLETS FULL-SIZE TABLETS -16% -20% 38% 14% 148% Average 78% SOURCE: FLURRY ANALYTICS, MAPPED DEVICES ONLY, JAN 2014- JAN 2015
- 14. SPORTS NEWS & MAGAZINES MUSIC, MEDIA & ENTERTAINMENT 30% 53% 29% 158% 144% 103% 427% 172% 255% ALL DEVICE TYPES PHABLETS PHABLETS: 3RD STAGE MEDIA BOOSTER ROCKET % GROWTH IN CATEGORY USAGE AND % OVER INDEX (JAN 2014 - JAN 2015)
- 15. 2014 WAS THE YEAR OF MILESTONES
- 16. TIME SPENT ON MOBILE DEVICES AND TV US DAILY AVERAGE (MIN) SOURCE: FLURRY ANALYTICS, COMSCORE, US BUREAU OF LABOR STATISTICS
- 17. BOTH MEDIUMS PEAKING AT PRIME TIME DAYPART COMPARISON, CONSUMERS 18+ USING MEDIUM (US ONLY) 0% 18% 35% 53% 70% 5AM 7AM 9AM 11AM 1PM 3PM 5PM 7PM 9PM 11PM 1AM 3 AM %AUDIENCESHARE SOURCES: MICHAEL ZIMBALIST (2/10), NIELSEN NATIONAL PEOPLE METER, FLURRY ANALYTICS 100K SAMPLE, FEBRUARY 2014 TELEVISION APPS PRIME TIME
- 18. 0. 3.5 7. 10.5 14. 17.5 2008 2009 2010 2011 2012 2013 2014 TOTALREVENUES(INBILLIONS) OS GAMES US BOX OFFICE SOURCE: FLURRY ANALYTICS, ASYMCO MOBILE GAMES OVERTOOK HOLLYWOOD IN REVENUES MOBILE GAMES REVENUES ( OS ONLY) VERSUS US BOX OFFICE REVENUES i i
- 19. THE LOCAL ECONOMICAL IMPACT SF CAB INDUSTRY: ANNUAL RUN-RATE UBER SF CAB INDUSTRY $500m $140m MORE THAN 3X SOURCE: UBER
- 20. THE REGIONAL ECONOMICAL IMPACT 4Q 2014 PROFITS APPLE ALL OTHER SV TECH COMPANIES (COMBINED) $18B $16.5B SOURCE: KEITH RABOIS (@RABOIS), KHOSLA VENTURES, JANUARY 2015
- 21. THE GLOBAL ECONOMICAL IMPACT 2014 MOBILE REVENUES COMPARED TO TOP 10 COUNTRIES BY GDPTRILLIIONS(USD) US CHINA JAPAN GERMANY Mobile FRANCE UK BRAZIL ITALY RUSSIA 16.7 9.1 4.9 3.7 2.7 2.2 2.2 2.1 SOURCE: BCG, FLURRY 2.83.3 MOBILE
- 22. THE GLOBAL ECONOMICAL IMPACT 2014 JOBS CREATEDMILLIONS CHINA US E.U. BRAZIL 13 2.3 1 0.9 SOURCE: BCG, FLURRY, ILO 11 MOBILE
- 23. … THE BEST IS YET TO COME