Following on from the success of our first Mobile Meetup in June, we are excited to host our second mobile developer event in Bangalore, India. During this event, we will discuss the latest around the yahoo Mobile Developer Suit, with a deep dive into Flurry Analytics, and the Yahoo App Publishing Platform. We have some our best Flurry and YAP product and engineering people coming in from the US to speak to you.

1. Bengaluru Dec 1 - Hyderabad Dec 3

2. AGENDA
 Mobile Insights sharing
 Overview of the Yahoo Mobile Developer Suite
 Flurry Analytics Deep-Dive
 Mobile Monetization - Yahoo App Publishing

3. Mobile Revolution: Seven Years On

4. 300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIAL
NETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA
MONTHLY FLURRY SESSIONS
Source: Flurry Analytics

5. APPS
720,000+
DEVICES
PER MONTH
2B
SESSIONS
PER DAY
10B
Source: Flurry Analytics

6. MOBILE ADDICTION CONTINUES TO RISE
Worldwide Daily App Usage Distribution (Millions)
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics

7. MOBILE ADDICTS
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
Compared to World Population Rank
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
Source: Flurry Analytics

8. 3 HOURS AND 40 MINUTES A DAY
On Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35%
MOBILE TIME SPENT (MINUTES)
20%
BROWSER BROWSER
10%
TIME IN
BROWSER
DECREASED
BY HALF
-50%14%
BROWSER
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

9. US TIME SPENT ON MOBILE
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

10. Source: comScore, Pandora, Facebook, NetMarketShare, Flurry Analytics, June 2015
US TIME SPENT
On Gaming, Entertainment and Messaging & Social (Minutes)

11. MEDIA CONSUMPTION IN APPS
Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study,
October 2014., Flurry Analytics
Q2 2014 Q2 2015
Including Social & Messaging (Minutes)
DAILY MINUTES/US CONSUMER
+108%

12. CONSUMERS PAY FOR CONTENT
Global Mobile Revenues (Billions)
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple

13. KEY TAKEAWAYS
1 Mobile is massive and continues to rise.
2
3
Mobile addicts are growing, along with content consumption.
Consumers will pay for content.

14. Yahoo Mobile Developer Suite

15. Yahoo Mobile Developer Suite
Flurry
Analytics +
Explorer
Yahoo App
Publishing
Tumblr In-App
Sharing
Yahoo Search
in Apps
Yahoo App
Marketing
Flurry Pulse

16. The first “Designed for Mobile”
and “Free” analytics platform
since 2008
16 Yahoo Confidential & Proprietary
Flurry Analytics +
Explorer
Know the data
Identify your
Most valuable users
Measure success

17. 17 Yahoo Confidential & Proprietary
User experience
Custom Formats
Premium Advertisers
Yahoo App
Publishing

18. A Single SDK for Analytics and Advertising
One SDK gives you access
to Flurry Analytics, ad
serving and mediation with
Yahoo App Publishing.
Monetizing your app
requires no additional
code. Maximize ad revenue
with relevant ads.

19. Yahoo Mobile Developer Suite
Flurry
Analytics +
Explorer
Yahoo App
Publishing
Tumblr In-App
Sharing
Yahoo Search
in Apps
Yahoo App
Marketing
Flurry Pulse

20. developer.yahoo.com

21. Flurry Analytics Deep-Dive

23. ** No users were harmed in the creation of this slide

24. Images
Here’s
what I
think my
users want

27. developer.yahoo.com/flurry

30. NEW USERS
ACTIVE USERS
SESSIONS
SESSION LENGTH
B
RETENTION USAGE FREQUENCY
B

33. GOALS KPIs EVENTS
Drive users into
chat app
Number of
registered users
User registration
For my Krazy Kommunicator Demo App:

34. Event Instrumentation

36. Flurry Analytics Explorer
Powerful, adhoc analysis of your data

37. Flurry Analytics Flurry Analytics Explorer
Precomputed
Cubes
Raw Data
=
Flexible
Adhoc
Analysis

38. Flurry Analytics Explorer
Segments - segment your metrics

39. Flurry Analytics Explorer
Funnels - track conversion across multiple steps

40. Flurry Analytics Explorer
Cohorts - study behavior of a group of users

41. Define goals, KPIs, and instrument events
Dive deep with Flurry Analytics Explorer*
*Email bgraham@yahoo-inc.com for access
KEY TAKEAWAYS

42. 42 Yahoo Confidential & Proprietary
Parking Frenzy 2.0 Over 20 million downloads on Android &
iOS. Games2win’s No. 1 app Parking Frenzy
brings to you the ultimate drive ‘n’ park
experience.
CASE STUDY I - Game2Win

43. 43 Yahoo Confidential & Proprietary
“The goal was to identify user segments which help us boost
content consumption and eventually the retention of the game.
With Flurry Explorer, we found that users who bought cars gave us
2x more retention.”
Parking Frenzy 2.0

44. 44 Yahoo Confidential & Proprietary
“Initially, the car store was hidden inside the store which was 2
clicks away from the home page. In the current version, we
have brought the car store on to be only one click away from
the home page.”
Before
After
Two clicks to reach a purchase screen featuring a single car
Single click to reach a purchase screen featuring a multiple cars
Parking Frenzy 2.0

45. “This change helped us boost car consumption by 3.26x.”
GOALS KPIs EVENTS
Boost content
consumption
Users purchasing
cars
Buy Monster Truck
Parking Frenzy 2.0

46. 46 Yahoo Confidential & Proprietary
Superimpose
Superimpose is the most
popular photo editing app
for photo
blending/layering on iOS
and Android platforms.
Millions of photos are
created with Superimpose
every month.
CASE STUDY II

47. 47 Yahoo Confidential & Proprietary
“In 2014, we had a major update of Superimpose on iOS. That
unfortunately resulted in a show stopper crash affecting around 20% of
our users. User rating started dropping, impacting our sales.”
Before
We received the crash
log (the call stack). It was
a crash due to a null
pointer.
Superimpose
ResultsWith Flurry
Fix and update the app
issue root cause
understanding
proper fix in sight
instrumented Flurry
events and
parameters
at suspected
locations of the code
and updated the app

48. “This change helped us decrease the errors
numbers by 80%+.”
GOALS KPIs EVENTS
Lower the crash rate Crash rate suspected locations
of the code
Superimpose

49. 49 Yahoo Confidential & Proprietary
Game Your Video
Game Your Video is an award-
winning movie maker on iOS
platforms. It entitled the
"Macworld Best of Show 2012 &
App Store Best of 2012"
Tech Crunch - "Aims to make
mobile video editing as simple as
possible."
CASE STUDY III

50. “Flurry has been an integral part of decoding data for us regarding our mobile apps.
Game Your Video has extensively used Flurry metrics to evaluate the various features
and attributes of the app ( a video editing app) and determine specific changes and
tweaking to the UI of the app in its present avatar.”
Game Your Video
Current Future
Most of these changes have been possible due to the
insights that Flurry metrics has provided to us

51. Gaurav Acharekar
Head of Analytics
Games2Win
THANK YOU
Prapti Mishra
Marketing Manager
Global Delight
Pankaj Goswami
Mobile App Developer
Pixteroid

52. Mobile Monetization
Yahoo App Publishing

53. source: eMarketer
Mobile Ad Spend in India

54. Monetization vs User Experience

55. Monetization vs User Experience

56. Brand Ads User Engagement
As % of brand ads increase, clicks out of app drop

57. Total revenue per session rises as % of brand ads increases
Brand Ads Revenue

58. Native Ads
30%
Fewer Ads
Needed
Increased
Revenue

59. Title
Advertiser
Description
HQ Image
CTA
Native Ads

60. TV
Native Ads - Video
Apps

61. Static
Native Ads - Video
Video

62. Native Ads - Video
5
10
15
20
25
30
Static
Interstitial
Video
eCPM

63. Skip
Native Ads - Video
No Skipvs
Interstitial Nativevs

64. Native Ads
Cost Per
Click
View
CTR eCPM
Conversions eCPM

65. Native Ads
News Messaging LifeStyle
SocialPhoto & VideoEntertainment

66. Native Ads - Gemini/Flurry Marketplace

67. Integration instructions,
sample code
developer.yahoo.com/Flurry

68. Single Suite for Analytics and Monetization
Video ads
Measure, track and analyze
app performance and user activity
Native ads Display ads
Choose the right ad format(s)
to maximize your revenue
Search-in-app

69. Get started with Flurry Analytics in 3 steps
69 Yahoo Confidential & Proprietary
 Sign up at www.developer.yahoo.com
 Create new app and download SDK
 Integrate SDK with 2 lines of code