The document discusses key lessons and experiences from starting and running a business. It provides tips for entrepreneurs such as preparing for challenges ahead of time, accurately assessing your skills and experience when determining pay rates, maintaining clear communication with clients, and prioritizing self-care to avoid burnout.
8. THE AGENDA
• Share key experiences from our business
4 GEEKEND
Friday, November 11, 2011
9. THE AGENDA
• Share key experiences from our business
• Feel free to interrupt with a related question
4 GEEKEND
Friday, November 11, 2011
10. THE AGENDA
• Share key experiences from our business
• Feel free to interrupt with a related question
• Get the conversation going
4 GEEKEND
Friday, November 11, 2011
14. TAKING THE LEAP
• Be responsible, crunch the numbers
7 GEEKEND
Friday, November 11, 2011
15. TAKING THE LEAP
• Be responsible, crunch the numbers
• In the end it’s not the numbers that matter
7 GEEKEND
Friday, November 11, 2011
16. TAKING THE LEAP
• Be responsible, crunch the numbers
• In the end it’s not the numbers that matter
• Trust your gut
7 GEEKEND
Friday, November 11, 2011
17. UNDERSTANDING
YOUR VALUE
8 GEEKEND
Friday, November 11, 2011
18. How much am I worth? Should I charge more?
9 GEEKEND
Friday, November 11, 2011
19. WHAT IS MY VALUE?
10 GEEKEND
Friday, November 11, 2011
20. WHAT IS MY VALUE?
• Industry range can be confusing
10 GEEKEND
Friday, November 11, 2011
21. WHAT IS MY VALUE?
• Industry range can be confusing
• Early on you will undercut yourself
10 GEEKEND
Friday, November 11, 2011
22. WHAT IS MY VALUE?
• Industry range can be confusing
• Early on you will undercut yourself
• Don’t just take anything that equals money
10 GEEKEND
Friday, November 11, 2011
24. UNDERSTANDING VALUE
• Utilize tools to help determine your pricing
11 GEEKEND
Friday, November 11, 2011
25. UNDERSTANDING VALUE
• Utilize tools to help determine your pricing
• What these tools don’t account for:
11 GEEKEND
Friday, November 11, 2011
26. UNDERSTANDING VALUE
• Utilize tools to help determine your pricing
• What these tools don’t account for:
- Years of experience
11 GEEKEND
Friday, November 11, 2011
27. UNDERSTANDING VALUE
• Utilize tools to help determine your pricing
• What these tools don’t account for:
- Years of experience
- Wealth of knowledge
11 GEEKEND
Friday, November 11, 2011
28. UNDERSTANDING VALUE
• Utilize tools to help determine your pricing
• What these tools don’t account for:
- Years of experience
- Wealth of knowledge
- Confidence in your skills
11 GEEKEND
Friday, November 11, 2011
29. UNDERSTANDING VALUE
• Utilize tools to help determine your pricing
• What these tools don’t account for:
- Years of experience
- Wealth of knowledge
- Confidence in your skills
- Demand
11 GEEKEND
Friday, November 11, 2011
30. Picasso was sitting in a Paris café when an admirer approached &
asked if he would do a quick sketch on a paper napkin. Picasso
politely agreed, swi ly executed the work, and handed back isthe
Spanish novelist Miguel de Cervantes said, "The man who
napkin — but not before has his for a rather significant amount of
asking battle half-fought."
prepared
money. The admirer was shocked: “How can you ask for so much?
It only took you a minute to draw this!”...
12 GEEKEND
Friday, November 11, 2011
31. Spanish novelist Miguel de Cervantes said, "The man who is
“No”, Picasso replied, “It took me 40 years”
prepared has his battle half-fought."
13 GEEKEND
Friday, November 11, 2011
33. THINK DIFFERENTLY
• Don’t resolve to only charge what someone will pay
14 GEEKEND
Friday, November 11, 2011
34. THINK DIFFERENTLY
• Don’t resolve to only charge what someone will pay
• Charge according to the value of the service
14 GEEKEND
Friday, November 11, 2011
35. THINK DIFFERENTLY
• Don’t resolve to only charge what someone will pay
• Charge according to the value of the service
• Try not to budge on your position
14 GEEKEND
Friday, November 11, 2011
36. CONTRACTS
Get one.
15 GEEKEND
Friday, November 11, 2011
37. IT’S A MUST
16 GEEKEND
Friday, November 11, 2011
38. IT’S A MUST
• Defining the roles of both parties
16 GEEKEND
Friday, November 11, 2011
39. IT’S A MUST
• Defining the roles of both parties
• Protection for both parties
16 GEEKEND
Friday, November 11, 2011
40. IT’S A MUST
• Defining the roles of both parties
• Protection for both parties
• Creating a professional guide to work within
16 GEEKEND
Friday, November 11, 2011
41. IT’S A MUST
• Defining the roles of both parties
• Protection for both parties
• Creating a professional guide to work within
• Avoiding scope creep
16 GEEKEND
Friday, November 11, 2011
48. WORDS ARE KEY
• Clear communication is essential
19 GEEKEND
Friday, November 11, 2011
49. WORDS ARE KEY
• Clear communication is essential
• Over communicate when in doubt
19 GEEKEND
Friday, November 11, 2011
50. WORDS ARE KEY
• Clear communication is essential
• Over communicate when in doubt
• If you say you’ll do it, do it
19 GEEKEND
Friday, November 11, 2011
51. WORDS ARE KEY
• Clear communication is essential
• Over communicate when in doubt
• If you say you’ll do it, do it
• Learn from your communication mistakes
19 GEEKEND
Friday, November 11, 2011
52. SAYING “NO”
20 GEEKEND
Friday, November 11, 2011
54. DON’T BE A “YES” MAN
22 GEEKEND
Friday, November 11, 2011
55. DON’T BE A “YES” MAN
• In the beginning you will say “YES” a lot
22 GEEKEND
Friday, November 11, 2011
56. DON’T BE A “YES” MAN
• In the beginning you will say “YES” a lot
• A er all - you need to make money, right?
22 GEEKEND
Friday, November 11, 2011
57. DON’T BE A “YES” MAN
• In the beginning you will say “YES” a lot
• A er all - you need to make money, right?
• Not all projects are profitable in the end
22 GEEKEND
Friday, November 11, 2011
58. WHEN TO SAY “NO”
23 GEEKEND
Friday, November 11, 2011
59. WHEN TO SAY “NO”
• If the project does not fit your business goals
23 GEEKEND
Friday, November 11, 2011
60. WHEN TO SAY “NO”
• If the project does not fit your business goals
• If it is not beneficial to revenue / exposure / portfolio
23 GEEKEND
Friday, November 11, 2011
61. WHEN TO SAY “NO”
• If the project does not fit your business goals
• If it is not beneficial to revenue / exposure / portfolio
• Client seems unorganized / unprofessional
23 GEEKEND
Friday, November 11, 2011
62. WHEN TO SAY “NO”
• If the project does not fit your business goals
• If it is not beneficial to revenue / exposure / portfolio
• Client seems unorganized / unprofessional
• Goes against your business ethics
23 GEEKEND
Friday, November 11, 2011
63. Be intentional in the projects you accept.
It is important to find the right fit for both parties.
24 GEEKEND
Friday, November 11, 2011
64. TIME TO GROW
Pace yourself.
25 GEEKEND
Friday, November 11, 2011
67. SLOW & STEADY
• Be strategic & methodical
27 GEEKEND
Friday, November 11, 2011
68. SLOW & STEADY
• Be strategic & methodical
• Growth can damage your key areas:
27 GEEKEND
Friday, November 11, 2011
69. SLOW & STEADY
• Be strategic & methodical
• Growth can damage your key areas:
- Quality of work
27 GEEKEND
Friday, November 11, 2011
70. SLOW & STEADY
• Be strategic & methodical
• Growth can damage your key areas:
- Quality of work
- Communication
27 GEEKEND
Friday, November 11, 2011
71. SLOW & STEADY
• Be strategic & methodical
• Growth can damage your key areas:
- Quality of work
- Communication
- Time management
27 GEEKEND
Friday, November 11, 2011
73. BUILDING YOUR TEAM
• Complementary skills are key
28 GEEKEND
Friday, November 11, 2011
74. BUILDING YOUR TEAM
• Complementary skills are key
• You do not need another “you”
28 GEEKEND
Friday, November 11, 2011
75. BUILDING YOUR TEAM
• Complementary skills are key
• You do not need another “you”
• Each member has a clear role and value
28 GEEKEND
Friday, November 11, 2011
76. SELF
PRESERVATION
A er all, you need to live.
29 GEEKEND
Friday, November 11, 2011
79. TAKE A BREATH
• Life is more than your business
31 GEEKEND
Friday, November 11, 2011
80. TAKE A BREATH
• Life is more than your business
• Keeping your sanity and quality of work
31 GEEKEND
Friday, November 11, 2011
81. TAKE A BREATH
• Life is more than your business
• Keeping your sanity and quality of work
• Recharging your batteries
31 GEEKEND
Friday, November 11, 2011
82. TAKE A BREATH
• Life is more than your business
• Keeping your sanity and quality of work
• Recharging your batteries
• Returning with a clear and working brain
31 GEEKEND
Friday, November 11, 2011
84. DEFINE LIMITATIONS
• The office actually has working hours
32 GEEKEND
Friday, November 11, 2011
85. DEFINE LIMITATIONS
• The office actually has working hours
• Hold yourself and your clients to them
32 GEEKEND
Friday, November 11, 2011
86. DEFINE LIMITATIONS
• The office actually has working hours
• Hold yourself and your clients to them
• Turn around times on work / communication
32 GEEKEND
Friday, November 11, 2011
87. DEFINE LIMITATIONS
• The office actually has working hours
• Hold yourself and your clients to them
• Turn around times on work / communication
• Creating a working contract
32 GEEKEND
Friday, November 11, 2011
88. THE RUNDOWN
33 GEEKEND
Friday, November 11, 2011
89. THE RUNDOWN
• Trust in yourself to make the correct decisions
33 GEEKEND
Friday, November 11, 2011
90. THE RUNDOWN
• Trust in yourself to make the correct decisions
• Understanding and growing your value
33 GEEKEND
Friday, November 11, 2011
91. THE RUNDOWN
• Trust in yourself to make the correct decisions
• Understanding and growing your value
• Protecting interests with a solid contract
33 GEEKEND
Friday, November 11, 2011
92. THE RUNDOWN
• Trust in yourself to make the correct decisions
• Understanding and growing your value
• Protecting interests with a solid contract
• Maintain clear communication
33 GEEKEND
Friday, November 11, 2011
93. THE RUNDOWN
34 GEEKEND
Friday, November 11, 2011
94. THE RUNDOWN
• Learn to say “no”
34 GEEKEND
Friday, November 11, 2011
95. THE RUNDOWN
• Learn to say “no”
• Grow at a manageable pace
34 GEEKEND
Friday, November 11, 2011
96. THE RUNDOWN
• Learn to say “no”
• Grow at a manageable pace
• Build a powerful & complementary team
34 GEEKEND
Friday, November 11, 2011
97. THE RUNDOWN
• Learn to say “no”
• Grow at a manageable pace
• Build a powerful & complementary team
• Maintain a balance between life and work
34 GEEKEND
Friday, November 11, 2011
98. ADDED THOUGHTS
• Immerse yourself in relevant communities
• Share work & experiences with others
• Learn from the experiences of others
35 GEEKEND
Friday, November 11, 2011
99. We never stop learning
36 GEEKEND
Friday, November 11, 2011
100. GO FORTH
& conquer!
and follow us on twitter ErikReagan BillSKenney
37 GEEKEND
Friday, November 11, 2011