The Design Process

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This is a slideshow detailing the design processes of two designers ( Billy Steele and Steven Scarborough ) working on similar projects. For more of the process and detailed image breakdowns check out > http://focuslabllc.com/blog/branding-a-coffee-roaster

Design Business Entertainment & Humor

BEHIND DESIGN
BY: BILLY STEELE & STEVEN SCARBOROUGH

June, 21st 2011

Wednesday, June 22, 2011

CUP TO CUP BAG

EXHIBIT A & B
The culprits

Wednesday, June 22, 2011

RESEARCH & DISCOVERY
The initial leg work before you start any design work

Wednesday, June 22, 2011

MOOD BOARDING
Setting the mood for project and over all style

Wednesday, June 22, 2011

Cup to Cup - Billy Steele

Wednesday, June 22, 2011

Perc - Steven Scarborough

Wednesday, June 22, 2011

SKETCHING
Starting the creative process

Wednesday, June 22, 2011

MOVING TO DIGITAL
Supporting title

Wednesday, June 22, 2011

MOCK UPS
Ideas starting to take shape

Wednesday, June 22, 2011

100% COFFEE 100% COFFEE
P H IL IP B R O W N
PHILIP BROWN
OWNER / ROAST MASTER
OWNER / ROAST MASTER
wholesale@perccoﬀee.com
wholesale@perccoﬀee.com
philip@perccoﬀee.com
philip@perccoﬀee.com
912-209-0025

100% COFFEE
912-209-0025

100% COFFEE
SMALL BATCH HAND ROASTED QUALITY ASSURED
SMALL BATCH HAND ROASTED QUALITY COFFEE

2424 DESOTO ST. PERCCOFFEE.COM
2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025
SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM
2424 DESOTO ST. PERCCOFFEE.COM
SAVANNAH, GA. 912-209-0025
SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED
SMALL BATCH HAND ROASTED QUALITY ASSURED
NET WEIGHT 12OZ (340g)
NET WEIGHT 12 OZ (340g)

Perc - Steven Scarborough

Wednesday, June 22, 2011

REFINED SELECTIONS
Narrowing to a ﬁnal concept

Wednesday, June 22, 2011

CONGO
KIVU

Cup to Cup - Billy Steele

Wednesday, June 22, 2011

+ +
CONGO CONGO CONGO
KIVU KIVU KIVU

Cup to Cup - Billy Steele

Wednesday, June 22, 2011

100% COFFEE
P H IL IP B R O W N
OWNER / ROAST MASTER

wholesale@perccoﬀee.com
philip@perccoﬀee.com
912-209-0025

100% COFFEE 100% COFFEE
SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE

2424 DESOTO ST. PERCCOFFEE.COM
SAVANNAH, GA. 912-209-0025
2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM
SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025
SMALL BATCH HAND ROASTED QUALITY ASSURED
NET WEIGHT 12OZ (340g)
NET WEIGHT 12 OZ (340g)

Perc - Steven Scarborough

Wednesday, June 22, 2011

100% COFFEE
SMALL BATCH HAND ROASTED QUALITY COFFEE

2424 DESOTO ST. PERCCOFFEE.COM
SAVANNAH, GA. 912-209-0025

NET WEIGHT 12 OZ (340g)

Perc - Steven Scarborough

Wednesday, June 22, 2011

THANK YOU.
Perc - Steven Scarborough

Wednesday, June 22, 2011

?
Q/A
Supporting title

Wednesday, June 22, 2011

STEVEN SCARBOROUGH
twitter: @stvnscarboro
web: stvnscaboro.com
email: steven@stvnscarboro.com
visit: http://forrst.com/people/stvnscarboro/posts

BILLY STEELE
twitter: @wmsteele
web: focuslabllc,com
email: billy@focuslabllc.com
visit: http://focuslabllc.com/blog/branding-a-coﬀee-roaster

CREDITS
Thank you

Wednesday, June 22, 2011

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The Design Process

1. BEHIND DESIGN BY: BILLY STEELE & STEVEN SCARBOROUGH June, 21st 2011 Wednesday, June 22, 2011

2. CUP TO CUP BAG EXHIBIT A & B The culprits Wednesday, June 22, 2011

3. RESEARCH & DISCOVERY The initial leg work before you start any design work Wednesday, June 22, 2011

4. MOOD BOARDING Setting the mood for project and over all style Wednesday, June 22, 2011

5. Cup to Cup - Billy Steele Wednesday, June 22, 2011

6. Perc - Steven Scarborough Wednesday, June 22, 2011

7. SKETCHING Starting the creative process Wednesday, June 22, 2011

8. Cup to Cup - Billy Steele Wednesday, June 22, 2011

9. Perc - Steven Scarborough Wednesday, June 22, 2011

10. MOVING TO DIGITAL Supporting title Wednesday, June 22, 2011

11. Cup to Cup - Billy Steele Wednesday, June 22, 2011

12. PE PANTHERS EYE COFFEE RC 2 AGENCY JOB TITLE: PANTHER’S EYE ROASTING COMPANY LOGO DESIGN 2424 DESOTO ST. 912-209-0025 PANTHERSEYE.COM SAVANNAH, GA REVIEW: #1 SAVANNAH, GA 31401 ANNAH, GA 31401 P.COM CONTACT: PHILIP BROWN PANTHERS EYE PANTHERS EYE PANTHERS EYE PANTHERS EYE PANTHERS EYE PER COFFEE COFFEE 2424 DESOTO ST. 912-209-0025 COFFEE COFFEE 912-209-0025 COFFEES A V A N N A H SAVANNAH, GA 31401 PANTHERSEYE.COM 2424 DESOTO ST. 912-209-0025 2424 DESOTO ST. GA 31401 912-209-0025 PANTHERSEYE.COM 2424 DESOTO ST. SAVANNAH, PANTHERSEYE.COM SAVANNAH, GA 31401 PANTHERSEYE.COM SAVANNAH, GA 31401 PANTHERS EYE c c ERC C ERC erc COFFEE 912-209-0025 WWW.PANTHERSEYE.COM pe r c 2424 DESOTO ST. SAVANNAH, GA 31401 912-209-0025 WWW Perc - Steven Scarborough perc Wednesday, June 22, 2011

13. MOCK UPS Ideas starting to take shape Wednesday, June 22, 2011

14. Cup to Cup - Billy Steele Wednesday, June 22, 2011

15. 100% COFFEE 100% COFFEE P H IL IP B R O W N PHILIP BROWN OWNER / ROAST MASTER OWNER / ROAST MASTER wholesale@perccoffee.com wholesale@perccoffee.com philip@perccoffee.com philip@perccoffee.com 912-209-0025 100% COFFEE 912-209-0025 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY ASSURED NET WEIGHT 12OZ (340g) NET WEIGHT 12 OZ (340g) Perc - Steven Scarborough Wednesday, June 22, 2011

16. REFINED SELECTIONS Narrowing to a ﬁnal concept Wednesday, June 22, 2011

17. CONGO KIVU Cup to Cup - Billy Steele Wednesday, June 22, 2011

18. + + CONGO CONGO CONGO KIVU KIVU KIVU Cup to Cup - Billy Steele Wednesday, June 22, 2011

19. 100% COFFEE P H IL IP B R O W N OWNER / ROAST MASTER wholesale@perccoﬀee.com philip@perccoﬀee.com 912-209-0025 100% COFFEE 100% COFFEE SMALL BATCH HAND ROASTED QUALITY ASSURED SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 2424 DESOTO ST. PERCCOFFEE.COM 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 SAVANNAH, GA. 912-209-0025 SMALL BATCH HAND ROASTED QUALITY ASSURED NET WEIGHT 12OZ (340g) NET WEIGHT 12 OZ (340g) Perc - Steven Scarborough Wednesday, June 22, 2011

20. EXAMPLES / FRUITS OF LABOR Extending the brand into the real world Wednesday, June 22, 2011

21. Cup to Cup - Billy Steele Wednesday, June 22, 2011

22. Cup to Cup - Billy Steele Wednesday, June 22, 2011

23. Cup to Cup - Billy Steele Wednesday, June 22, 2011

24. Cup to Cup - Billy Steele Wednesday, June 22, 2011

25. Cup to Cup - Billy Steele Wednesday, June 22, 2011

26. Cup to Cup - Billy Steele Wednesday, June 22, 2011

27. Perc - Steven Scarborough Wednesday, June 22, 2011

28. Perc - Steven Scarborough Wednesday, June 22, 2011

29. Perc - Steven Scarborough Wednesday, June 22, 2011

30. Perc - Steven Scarborough Wednesday, June 22, 2011

31. Perc - Steven Scarborough Wednesday, June 22, 2011

32. Perc - Steven Scarborough Wednesday, June 22, 2011

33. 100% COFFEE SMALL BATCH HAND ROASTED QUALITY COFFEE 2424 DESOTO ST. PERCCOFFEE.COM SAVANNAH, GA. 912-209-0025 NET WEIGHT 12 OZ (340g) Perc - Steven Scarborough Wednesday, June 22, 2011

34. Perc - Steven Scarborough Wednesday, June 22, 2011

35. THANK YOU. Perc - Steven Scarborough Wednesday, June 22, 2011

36. ? Q/A Supporting title Wednesday, June 22, 2011

37. STEVEN SCARBOROUGH twitter: @stvnscarboro web: stvnscaboro.com email: steven@stvnscarboro.com visit: http://forrst.com/people/stvnscarboro/posts BILLY STEELE twitter: @wmsteele web: focuslabllc,com email: billy@focuslabllc.com visit: http://focuslabllc.com/blog/branding-a-coﬀee-roaster CREDITS Thank you Wednesday, June 22, 2011

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