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How a Call Center Improved 
CSAT Levels and Abandon Rates 
Sept 11th, 2014 at 2:00 PM ET 
Shai Berger 
Co-Founder & CEO 
Fonolo 
Jeannie Sugaoka 
Senior VP of Support Services 
Tech CU
Today’s Webinar: 
1. Customer Expectations 
2. Improving Customer Satisfaction Levels 
3. Lowering Abandon Rates 
4. Case Study: Tech CU 
5. About Fonolo 
6. Q&A
Customer 
expectations are 
VERY high.
25% Fall 21% Rise 
Hold Time Sales
say “just ONE unpleasant 
contact center experience is 
likely to make me take my 
business elsewhere.” 
Source: 
YouGov 
76%
have left a company because 
of poor phone service. 
60% 
Source: Zendesk
Social Media Adds Pressure 
Source: ROI Research 
33% 
share 
opinions 
about 
companies 
or products.
Hold-Times are a Top Complaint 
Customer Service Problems That Infuriate People Most 
(Scale of 0-10, With 10 Being the Most Annoying) 
7.8 
8.1 
8.2 
8.5 
8.9 
8.2 
6.9 
5 6 7 8 9 10 
Boring hold music or messages 
No apology for unsolved problem 
Extras are pitched 
Unhelpful solution 
Long wait on hold 
Many phone steps needed 
Can't get a human on phone 
Source: Consumer Reports
Tweet Venting! 
Source: onholdwith.com
Key Takeaway: 
Rising expectations are driving 
industry leaders to focus on 
customer experience.
Businesses lose 
customers 
every day by 
putting them 
on hold.
Good News! 
This is an 
entirely 
FIXABLE 
problem.
Today’s Case Study 
• Over $1.8B in assets 
• 69,000 members 
• 10 branches in the Silicon Valley area
Their Call Center 
• 12,000 
calls/mo 
• 5 min average 
handle time 
• 16 agents 
• Nortel ACD
Their Challenges 
• Cope with high 
traffic days 
• Reduce 
abandon rates 
• Improve 
customer 
satisfaction
Register for this free webinar to join 
the live Q&A. 
September 11, 2014 
2:00 PM ET 
Register Now! 
A real-life phone interview

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How a call center improved csat levels and abandon rates!

  • 1. How a Call Center Improved CSAT Levels and Abandon Rates Sept 11th, 2014 at 2:00 PM ET Shai Berger Co-Founder & CEO Fonolo Jeannie Sugaoka Senior VP of Support Services Tech CU
  • 2. Today’s Webinar: 1. Customer Expectations 2. Improving Customer Satisfaction Levels 3. Lowering Abandon Rates 4. Case Study: Tech CU 5. About Fonolo 6. Q&A
  • 4. 25% Fall 21% Rise Hold Time Sales
  • 5. say “just ONE unpleasant contact center experience is likely to make me take my business elsewhere.” Source: YouGov 76%
  • 6. have left a company because of poor phone service. 60% Source: Zendesk
  • 7. Social Media Adds Pressure Source: ROI Research 33% share opinions about companies or products.
  • 8. Hold-Times are a Top Complaint Customer Service Problems That Infuriate People Most (Scale of 0-10, With 10 Being the Most Annoying) 7.8 8.1 8.2 8.5 8.9 8.2 6.9 5 6 7 8 9 10 Boring hold music or messages No apology for unsolved problem Extras are pitched Unhelpful solution Long wait on hold Many phone steps needed Can't get a human on phone Source: Consumer Reports
  • 9. Tweet Venting! Source: onholdwith.com
  • 10. Key Takeaway: Rising expectations are driving industry leaders to focus on customer experience.
  • 11. Businesses lose customers every day by putting them on hold.
  • 12. Good News! This is an entirely FIXABLE problem.
  • 13. Today’s Case Study • Over $1.8B in assets • 69,000 members • 10 branches in the Silicon Valley area
  • 14. Their Call Center • 12,000 calls/mo • 5 min average handle time • 16 agents • Nortel ACD
  • 15. Their Challenges • Cope with high traffic days • Reduce abandon rates • Improve customer satisfaction
  • 16. Register for this free webinar to join the live Q&A. September 11, 2014 2:00 PM ET Register Now! A real-life phone interview