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Are you new to social media? Do you recognize the need to create a brand presence but are still in the dark as to how to establish yourself or your company online? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she shares ways to win consumers and keep them using consistency. In this #FRMSChat session, Ansley shares branding do's and don'ts, tips to make your brand more recognizable with visual content and ways to create uniformity across multiple social channels.

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Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like: -Repurposing photo assets -Photo-a-day challenges -Crowdsourcing -Social contests

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The 'local love' trend is gaining popularity in the social space, with more social networks adding the ability to allow users to check in to venues, restaurants, retail stores and businesses. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, as she shares ways you can implement local content in your online strategy. Learn how to spread local love and use this session as a springboard in helping you: -Serve up relevant content that speaks directly to your audience. -Share local events, restaurants, landmarks and other location-based happenings via social networks like Pinterest, Facebook, Instagram and Swarm. -Much more!

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Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for June 2014's #RESocialChat focusing on injecting more consumer-centered content into your online initiatives. Expect to walk away with knowledge on: -Online tactics to help your target audience recognize your services can fill a void and meet a need. -Best ways to use apps and social channels to establish yourself or your community as a social helper!

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015! .be Listen and watch the full presentation here: http://bit.ly/1u9q8uK

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Video marketing is on the rise. Ensure your video efforts are on your prospects' radar in 2015 with 8 ways to build a buzz with your online marketing via video. The digital space is cluttered with constant conversations. Rather than telling, show using video. In fact, a minute of video is worth 1.8 million words according to Forrester Research. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® as she shares 8 ways video can help you tell your story faster and convince your audience more effectively.

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Online users are finding more content is being served up that is relevant to their preferences, tastes and interests. These search behaviors and patterns aren’t being uncovered by big players like Instagram, Pinterest, Facebook and Twitter out of sheer luck. Predictive Targeting is a trend that these social channels are quickly adopting and implementing to provide a more customized experience for the end user. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, focusing on using Predictive Targeting to discover and reveal the search behaviors and online preferences of your consumer base. Walk away with a heightened sense of: -Who your target audience is. -Best ways to tap into the social space to start a dialogue and establish a connection. -Much more!

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Online reviews can make or break your business. According to Hubspot, 72% of consumers trust online reviews as much as personal recommendations. In an age when online reviews – on sites like Yelp, ApartmentRatings.com, Google+ Local, Angie’s List, etc. – have proven to increasingly influence offline consumer behavior, what’s a business to do? How do you respond in ways that maximize a glowing review’s word-of-mouse potential, while also understanding the impact that a negative review can make on your bottom line? Do you find that responding to a review fuels an online argument rather than diffuses it? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she provides answers to these commonly asked questions. You'll leave this #FRMSChat knowing how to craft a diplomatic response to negative reviews, boost brand advocacy using positive reviews and create calls to action to get residents and prospects alike to review your property.

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Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group, and Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components. This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.

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ForRentUniversity.com conducted a survey from January 13 - February 14, 2014. The survey had a distribution of 704 respondents, 90% of which were current college students, 40% of respondents lived in an off-campus apartment, 31% were commuter students, 24% of which lived off campus, and 5% responded other. This interactive white paper uncovers valuable insights about today's student renter, and provides your community with tools and advice to connect with this unique demographic. Visit bit.ly/studentrenter for more details.

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